Cover

 

DIGITAL ESSENTIALS

April 2013

 

 

 

Form…

Can make or break a message, bolstering the good stuff with a striking presentation or burying it under dull monotone. This month, we see how the right form can mobilize employees to embrace social media, inject safe driving statistics with real emotion, and make brand messages truly engaging. (You may have noticed we’ve been working on our form too, taking the Trends Report online to show much more than we could in a PDF.)

pn-connect-team-signure

Social Stats
Social Networking Stats

  What’s Trending

B2B Marketers See Google+ Becoming Increasingly Useful
“While only 9% of B2B marketers (primarily from the UK) currently consider Google+ to be their most useful social media marketing channel, 29% believe it will be so in the next 12 months, according to results from a B2B Marketing survey. The researchers indicate this is part of a wider shift towards content-focused platforms, with Slideshare (+10%) and Pinterest (+5%) also seeing a positive net change in perceived usefulness over the next year. By contrast, more popular platforms such as Twitter (-26%), LinkedIn (-20%) and Facebook (-13%) are slated for a net decrease in usefulness.”
Source: Marketing Charts

PNCONNECT INSIGHT
Although much of the focus on content marketing in the trades has been on its impact for B2C brands, B2B marketers are in some sense in an even stronger position to take advantage of sound content strategy at the core of marketing. We have clients utilizing the author function, which can match an author’s profile to his or her stories whether they appear on an owned channel or elsewhere. This is especially important for thought leadership and areas of well defined expertise. With this feature, in addition to seamless ties to the Google Search ecosystem and YouTube, Google+ is poised for growth here and could join SlideShare and LinkedIn as a key player in B2B marketing.

Global Trend

Two Giants of China’s Web Come Together
“Alibaba, China’s e-commerce giant, last week announced that it had purchased an 18 percent stake in Sina Weibo, arguably the nation’s most important social networking platform. The move had been heavily speculated for some time, but the size and influence of both firms made the news a hot topic among industry analysts and China watchers: in western terms, it is akin to eBay partnering with Twitter.”
Source: The Next Web

PNCONNECT INSIGHT
In this deal, we’re seeing a rapid evolution of China’s social media ecosystem before our eyes. It’s expected that both partners will benefit in ways that will ultimately uplevel the sophistication of what’s offered to end users. Alibaba gains access to a wealth of data and the proven social elements they’ve been struggling to develop. Sina Weibo gets a commerce partner that should help them fend off WeChat’s upstart power moves into the mobile market. In an environment where paid marketing tactics play a leading role in all aspects of social much more so than in the U.S., it’s expected that the deal will lead to new, more sophisticated personalized advertising options as well as more interesting social commerce options unfolding on Weibo.


Worldwide
FACEBOOK
Users: 1,000,000,000
Monthly U.S. Visitors: 139,400,000
Monthly Global Visitors: 880,000,000

TWITTER
Users: 500,000,000
Monthly U.S. Visitors: 94,100,000
Monthly Global Visitors: 200,000,000

LINKEDIN
Users: 200,000,000
Monthly U.S. Visitors: 45,800,000
Monthly Global Visitors: 133,000,000

INSTAGRAM
Users: 100,000,000
Monthly U.S. Visitors: 15,800,000

TUMBLR
Blogs: 98,700,000
Monthly U.S. Visitors: 48,200,000
Monthly Global Visitors: 138,200,000

PINTEREST
Users: 25,000,000
Monthly U.S. Visitors: 55,200,000

SLIDESHARE
Users: 15,400,000
Monthly U.S. Visitors: 4,300,000
Monthly Global Visitors: 15,400,000

RUSSIA
VK
Users: 190,000,000
Monthly Visitors: 43,000,000

Odnoklassniki
Monthly Unique Users: 29,000,000


KOREA
Cyworld
Users: 25,000,000
Monthly Visitors: 1,200,000


CHINA
RenRen
Users: 170,000,000
Monthly Visitors: 42,000,000

Welbo
Users: 500,000,000
Daily Active Users: 36,500,000

Qzone
Users: 599,000,000

Advertising Trends

 

Tumblr Puts Ads in Mobile Apps

“People who use the company’s mobile applications for iPhone and Android will now see ad units in the stream as they scroll through the dashboard, the company said. The ads are a mobile-enhanced version of Tumblr Radar, the blogging platform’s take on sponsored content. The units are similar to Twitter’s promoted tweets or Facebook’s sponsored stories in that the advertised content is native to the platform.”
Source: CNET

PNCONNECT INSIGHT
For brands with media-rich content, Tumblr Radar is a good option for reaching a younger mobile audience. Ads featured on Radar resonate with Tumblr’s audience because they are similar to content that already exists on a user’s dashboard – pictures, gifs, videos, etc. For better integration, approaching these units as a natural outgrowth of a brand’s content program is a good option.




foursquare-ads

Foursquare Plans Retargeting Based on Check-ins

“Foursquare has started pitching digital agencies on a new ad product that would use Foursquare’s location and behavioral data to contextualize ads on other platforms, executives familiar with the situation said. The ad product is still in development and will eventually allow advertisers to use Foursquare data to target ads purchased through ad exchanges or networks. When launched, it will mark Foursquare’s first attempt to generate revenue outside its app.”
Source: AdAge

PNCONNECT INSIGHT
This potential new offering would be another step in the journey of marketers connecting digital and offline behaviors to inform advertising. Foursquare’s data, while online, is directly connected with an offline behavior – a location-based check-in. However, as with all retargeting approaches, the ultimate benefit of the data can be extremely meaningful or extremely useless depending on exactly how it is aligned with brand advertising opportunities and messaging.


Facebook Debuting Video Ads This Summer

“Facebook is hoping that its hotly anticipated video-ad units can be a more-than-$4-million daily business out of the gate — if its asking price is met. The social network still hasn’t finalized the format of the video ads, but it’s been shopping the product around to agencies, looking to lock down commitments for the first available slots in June or July, according to three executives briefed on the product.”
Source: AdAge

PNCONNECT INSIGHT
With the new 15-second auto-playing video ads, Facebook continues to test the limits of users’ advertising tolerance. It’s a risky move, which is likely to anger many users and generate substantial backlash. While the ad platform could ultimately prove successful, if executed properly, expect an initial negative reaction following the launch.


facebook-video-ad
Video
Mike Wazowski Boards Spaceship Earth


Client Disney Parks kicked off its “Monstrous Summer” event with a 180-foot Mike Wazowski, star of Monsters University and Monsters Inc. Mike announced that over Memorial Day weekend, for the first time ever, Magic Kingdom Park, Disneyland Park and Disney California Adventure would all be open for 24 hours. The Disney Parks blog posted this behind-the-scenes look at the technology of giant monsters.


Noteworthy News

 


Storify Introduces Storify Business

“Current corporate reporting methods for social media — like pasting screenshots into PowerPoint — are cumbersome and lose links to the original data … One of the main new Storify Business features is private stories, which are only visible to others who have the secret story link.”
Source: TechCrunch

PNCONNECT INSIGHT
Storify has already demonstrated value for brands in curating and amplifying the story around trade shows, launches, or other events. In addition to some other compelling workflow enhancements, the new features offer the ability to use Storify to create private reports and stories viewable only to those with the URL. While the VIP-level account may mostly appeal to large scale publishers who want use of the Storify API, the business plan makes a lot of sense for b2b and b2c programs alike.


Salesforce Launches Communities

“Leveraging the Chatter platform, along with other Salesforce products, businesses can create external portals that will allow consumers and partners to communicate directly with the company… The issue Salesforce is trying to resolve is an ability to bring conversations into company sites and applications.”
Source: The Next Web

PNCONNECT INSIGHT
While the new platform could be an effective engagement tool for some brands, don’t expect customers and partners to bring most conversations to owned channels. In addition to hosting communities, it’s critical to find and join important discussions wherever they pop up organically.






Lowes Launches How-To Vines

“The effort, called “Lowe’s Fix in Six,” offers simple, everyday improvements that consumers will want (hopefully) to share with others… To ensure some quality, the brand and its ad agency, BBDO, contracted Meagan Cignoli, a photographer and Vine user who had two shortlisted entries in the inaugural #6secfilms Vine contest at last week’s Tribeca Film Festival. Lowe’s hopes to release a total of 12 Vines and will distribute the rest via its Twitter and Facebook feeds in coming weeks.”
Source: Mashable

PNCONNECT INSIGHT
Lowe’s is smart to publish on the new platform. In April, Vine rose to #1 on the U.S App Store’s free iPhone apps list, just three months after launching. Even better, Lowe’s created original content that is fun and useful for customers, while tying closely to the brand’s identity.

Driving Employee Social Media Engagement To Strengthen Brand Voice

Lessons from NetApp’s Social Media Week



Employees can be a brand’s greatest social asset, but too often, they’re uncertain, even intimidated, about contributing. One innovative way to jumpstart involvement is to host an internal social media awareness week. PN Connect recently organized such an event for NetApp, a B2B data storage client, with extraordinary results. In this month’s feature, we look at the key elements of mobilizing employees to embrace the social world.


Why Should Employees Care?

Employees don’t show up to events simply because they’re invited; you need to demonstrate what’s in it for them. You can get employees’ attention through both on and offline promotions, all focused on the value for employees.

Start with the top-down support. Recruit an executive to email employees about what’s happening, and follow up immediately with calendar invites for the main events. Focus on why the events matter to employees and set up a space on the intranet with all the details. Put up posters and signs across campus, again focusing on what’s in it for employees. Set up shop around any large employee events (e.g. All Hands meetings) and get assertive: hand out info and talk up the planned events.


The Booth as the Hub

Hub-and-spoke models aren’t limited to content strategy. A successful social media awareness drive will involve a central physical hub: a “social media booth” in a spot employees can’t miss (e.g. a cafeteria).

The booth needs to provide value and help meet your goals. Are you trying to recruit employees as internal bloggers? Have them participate in training modules? Sign them up for their own social media accounts? Prepare materials to facilitate these objectives, including handouts with basic how-to’s or guidelines, and make sure the team staffing the booth is equipped to answer both basic and more in-depth questions.


Industry Experts Lend Credibility

Employees quickly tire of hearing the same thing from the same person, but when you bring in fresh voices – especially credible industry voices – you can really grab their attention.

Panels are especially suited to conveying the value of social and the role of employees. Recruit panelists from partner or peer brands as well as from social media agencies. The more relevant the social experience, the better – and don’t be afraid to discuss competitors. Host the panel over lunch and promote it as an anchor event to drive interest and participation.

Give Employees Something Useful

Free stuff is a useful motivator, but it should be relevant and useful. Instead of giving away free lunch or tchotchkes, think about what real value you can provide for employees.

NetApp’s social media week involved two opportunities for free professional headshots. It was quick and easy – employees simply provided their email addresses and primped themselves. The headshots were for employees to use as they pleased and weren’t kept for corporate purposes. Pointers suggested employees use the shots to update or set up social profiles.


Training and Counseling

Many employees are either hesitant to get involved in social in the first place or wary of integrating personal and professional lives on social networks. Training sessions may not reach all of these folks, but an option for “counseling” can bridge the gap.

Start with basic training (“LinkedIn 101,” “Twitter 101,” etc.) including Q&A opportunities. Offer more advanced users an opportunity for one-to-one “counseling” to discuss specific challenges and questions. Of course, booth staff and the rest of the team should also be equipped for these deeper conversations.

Ongoing Merchandising

It’s important to show both employees and executives the value of social to the business, and to do so beyond a single event. Look for online and offline opportunities to showcase successes in engaging ways.

If you don’t already have them, create brief monthly dashboards with graphs and charts of key social metrics. These metrics should go beyond follower growth and reach to provide data directly related to business goals, such as share of voice or competitor comparisons. Display metrics at an awareness event as well as across campus and host lunches where you can walk people through what the numbers mean. Use this to sustain momentum and keep people across the organization excited about what social can do.

“I’m leaving because a Forbes writer asked his son’s best friend Todd if Facebook was still cool and the friend said no, and plus none of HIS friends think so either, even Leila who used to love it, and this journalism made me reconsider the long-term viability of the company.”


 – Blake Ross, Facebook’s outgoing Director of Product, mostly in jest in his resignation note [via The Verge]


Point of View

Marshall Kirkpatrick on the Nature of Influence


PN Connect recently hosted Marshall Kirkpatrick, Founder and CEO of influencer research tool Little Bird, in our San Francisco office for a discussion about the nature of online influence, approaches to building and getting the most out of influencer relationships, and what’s next for Little Bird. In this short recap, Marshall shares his take on the importance of archival content, Little Bird’s place in his work flow, the art of asking for advice, and more.

The two-part presentation and discussion is also available in its entirety on YouTube here and here.



Conference Report
Conference Report

 

On April 4th, more than 200 marketers, producers, and strategists from the agency and brand worlds gathered at Manhattan’s Bowery Hotel to discuss the importance of good storytelling, brands’ evolving publishing role, and the  future of social sharing. Members of the PN Connect team sat in on the three panels and captured key takeaways.




Brand as Content Creator

Panelists from three brands shared their perspectives on publishing successful content. Lauren Passero, Associate Brand Building Manager at Degree Men, discussed the brand’s original site, The Adrenalist, which has found success by focusing on subjects active men are passionate about – and that Degree enables – such as working out, extreme sports, and outdoor adventure. The site’s team of writers operates like a newsroom, maintaining an editorial calendar and staying on top of news and trends.

Scott Roen, Vice President Digital at American Express, described a similar approach behind Open Forum, AmEx’s thriving community of small business owners. The team recruits a wide range of business experts and leaders, and constantly monitors how content is performing to hone their calendar. Jeannie Reeth, Senior Director of Social for North America at eBay, explained that content across the brand’s targeted blogs was a critical element in building relationships with new and existing customers.

 

Publishers With a New Approach

Lauren Drell, Campaigns Editor at Mashable; Mark Howard, Senior Vice President of Digital Advertising Strategy at Forbes; and Pete Spande, CRO at Business Insider, discussed what’s involved in positioning a brand as an author. A critical point was to be upfront about the nature of content sponsorship, while helping the brand meet the same standards as non-sponsored content. To succeed, brand-authored content has to provide value to readers, which means providing interesting, well-crafted material beyond a sales pitch.

 

Agencies Meet the Content Challenge

Keith O’Brien, Director of Social Activations at Horizon Media; Chris Perry, President, Digital Communications at Weber Shandwick; and Jonathan Sackett, Managing Director of Content for North America at Ogilvy, discussed how agencies are meeting the challenge of being not only content producers, but publishers as well.

One engaging idea was tapping client executives to serve as historians and storytellers. Often they know more about the brand than most and are natural content creators, without the fee.

 

PNCONNECT INSIGHT
When brands publish content, it’s critical to think like publishers. This means looking beyond direct competitors to understand the larger set of content creators in a space vying for audience attention. It also means investigating what content target audiences need and enjoy. Finally, it means applying the same journalistic tools to plan, craft, and organize authoritative, engaging stories.


PN Case Study
PN Case Study
 Bringing Technology to the Party 


HP and the reality TV franchise Project Runway hosted an unforgettable party during this year’s New York Fashion Week: a warm reunion for the show’s past contestants. As an integral partner (designers on the show use HP technology to complete their fashion creations), HP is much more than an ordinary sponsor. The Porter Novelli team’s challenge was to foster conversations that told the story of this unique 5-year partnership and surfaced HP’s key messaging, while engaging an online audience.

Leading up to the party, the team developed a clear content plan focused on extensive imagery and video. During the reunion, onsite team members engaged guests in conversation and directed staff videographers and photographers to capture compelling moments, such as painted models showcasing designer concepts. HP ePrint photobooths made it easy for guests to personalize and share their experiences via Instagram and Twitter, while a prominently displayed hashtag on the wall helped bring the online conversation together. Off-site team members quickly selected the best pictures, videos, and comments coming from the party and published them to HP’s Twitter and Facebook channels.

PNCONNECT INSIGHT
By engaging guests directly and making it fun and easy to contribute, the team successfully brought fashion influencers who love HP tech into the online conversation. HP repurposed guest-created content, pre-planned messages, pictures, and video on its own channels, presenting an authentic social conversation that reflected and accentuated the party.

The focus on visuals represented the spirit of the event in a way pre-planned messages couldn’t, while speedy publishing kept the online conversation exciting.

 

Case Study
Making Safety Personal

Young men would rather die than kill their best friend.

This was one of the insights that informed the Victoria Traffic Accident Commission (TAC)’s innovative “Roadtrip Forever” driving safety campaign. Working with Australian media giant Southern Cross Austereo, TAC tailored the campaign to Victoria’s young drivers, who account for only 13% of license holders but make up 26% of car wreck fatalities.

First, the TAC brought its message directly to the target audience. Research showed that the 18-25 demographic preferred online channels as the most effective platform for brand communication, making a web experience the logical approach. Second, the TAC researched prevailing behaviors and attitudes among young drivers to identify what messages were most likely to resonate.

The result was two narrative films – one tailored to young men and one to young women – personalized with Facebook Connect data. “Road Trip Forever” incorporates the viewer’s own friends and photos into a short film, with a first-person point of view of an emotional road trip and its tragic end. The film aimed at young women focuses on the distractions of phone use, while the film geared to young men focuses on speeding.

The unexpected and novel experience drove extensive sharing and engagement. More than 60% of viewers arrived via referrals, with the audience spending an average of four minutes on the site.




PNCONNECT INSIGHT
When it’s used to make a key point, rather than trotted out as a gimmick, integrating Facebook Connect data into video can prove very effective. Presenting the risks of unsafe driving through a dramatic story involving the viewer’s own friends brought more emotional resonance than straight statistics ever could.

As with “Take This Lollipop,” which was a hit at SXSW last year, high production values bring the viewer into the experience, and unexpected turns make a lasting impression.

 

Spotlight
Spotlight
Anna Eschenburg

Each issue, we hear from a digital or social media program leader. This month we talk to Anna Eschenburg, Community Manager at salesforce.com

How did you land in your current role?

It’s a bit crazy to think when I graduated college five years ago, community manager wasn’t a common role. I grew from marketing Mixbook’s Facebook application in my first internship to managing Facebook pages at Chegg during my second internship. I continued to grow in the digital space, helping brands work authentically with bloggers, managing multiple social channels and overseeing implementation of all of Facebook’s brand page changes over the past five years. Coming to salesforce.com has been a fantastic opportunity for me. Making this jump has allowed me to specialize and focus on engagement for a very active social community.

What are you most proud of?

I joined salesforce.com shortly before Dreamforce 2012. Diving right into the planning and execution of the Social Media Command Center at the show has been a highlight of my career. The purpose of the Command Center was to give the Dreamforce attendees a lens into the daily work of of the social media team at salesforce.com. It allowed salesforce.com to showcase how we listen and engage with our customers not only at Dreamforce but also on a daily basis. On a personal level, my friends and family finally understand what I do everyday! It’s been an amazing ride!

Tell us about an average day for you.

My day-to-day is really all about engaging with the salesforce.com community. As a brand, we see about 80,000 mentions a month across all platforms (Twitter, Facebook, YouTube, LinkedIn, Blogs, etc). We’re listening for things like product feedback, technical questions, wins, and even sales opportunities. On top of that, I work on planning awesome community content, hosting Twitter Q&As, engaging during webinars, and in-person events.

What’s the biggest industry challenge you see ahead?

One of the biggest industry challenges I see is that marketers have access to so much data, but they really need help in making sense of it all and using it to drive business results. Brands are seeking ways to leverage their communities and real-time trends effectively to make decisions. I see this coming into play in community as well as advertising across social channels.

What advice would you have given yourself four years ago?

The biggest piece of advice I can give to anyone in the social media industry is to network, network, and network some more. You can make connections anywhere you go, and I wish I would have taken advantage of meetups, tweetups and tweet chats on a regular basis.

Burning Question


Burning Question

Q. As a Facebook user, what are your first impressions of Graph Search?

A.
USEFUL MARKETING TOOL
“I haven’t yet found a reason to use it beyond the initial ‘let’s take this for a spin’ searches, but I can see the value for a community manager or someone interested in very targeted marketing.”
– Will Tucker, Seattle
A.
JUMPING TO CONCLUSIONS
“That it’s extraordinarily creepy and inaccurate, at least at this point in its rollout. Someone liking a retailer or brand page because of a one-time coupon or because it was the only way to view an exclusive movie trailer doesn’t signal some sort of larger affinity for that brand or product. So the idea of being able to draw some big-picture conclusion about someone based on their Likes is a sketchy proposition at best.
– Chris Thilk, Chicago, IL

A.
DOA
“Useless to me. I don’t use Facebook to seek information. I use it to stay connected.”
– Chad Hyett, New York City

Each month we select a client’s “Burning Question” and solicit answers from other clients and our senior staff. Something on your mind? Drop us a line at pnconnect@porternovelli.com and tell us about it. 

Insights

Insights

Planning Successful Meet-ups

Meet-ups are a great way to bring your online community into the “real world,” giving followers a new kind of connection with your brand and humanizing your social media presence. Here are 10 tips for maximizing the opportunities a meet-up provides and helping the event go smoothly.

1.
Have a clear procedure for sign-up and check-in. To avoid potential complaints about an unfair selection process, publicly outline how you will choose meet-up attendees.

2.
Designate a hashtag for the event and promote it to attendees and followers. Share the hashtag beforehand and include it on event signage to remind attendees to use it during the event.

3.
If possible, provide wifi access to make it easier for attendees to discuss the meet-up on social media. At a minimum, ensure that the social media lead or team will have wifi access during the event.

4.
Anticipate tracking and monitoring needs. Prepare to track hashtag activity with a service like TweetReach. During the event, you can monitor the response by following the event hashtag, any relevant search terms, and the accounts of relevant influencers/attendees. Native Twitter lists/searches and tools like TweetDeck are helpful resources. Monitoring responses while the meet-up is in progress helps identify items that may merit a response. You can also keep a running document of comments from attendees and followers to review later.

5.
To encourage sharing, provide good photo opportunities at the event. These can include colorful backgrounds for attendee photos, creative food, atmospheric decorations, favors, and costumed characters.

Suggested Publishing Cadence

  • One or two pre-event updates teasing what’s to come and promoting the hashtag.
  • Photo updates. Consider in advance what meet-up elements will make for good pictures, so that you can write updates for the images in advance. Provide your photographer with a list of suggested photos to ensure you’ll receive all the images you’ve planned.
  • Quote updates. If an aspect of the event is scripted, grab an excerpt of the script to tweet out as it’s being spoken. If the event includes a Q&A, plan to tweet out quotes as it progresses.
  • One post-event update signaling the end of the meet-up, thanking attendees, and encouraging followers to stay tuned for future meet-up opportunities.

6.
Know the physical setup of the location in advance, and decide where the social media team or lead can sit. The location should be out of the way, but should still offer access to a power outlet and a clear view of the proceedings.

7.
Anticipate likely complaints so that you can prevent them, and even prepare responses ahead of time if necessary.

8.
Create a detailed itinerary and communications plan in advance of the event. Remember to include all your social media platforms, not just Twitter, and customize your plan for each platform. Write as many tweets and updates as possible in advance, so that during the meet-up, you’re not scrambling to find the perfect wording or cut a certain number of characters.

Of course, you can still leave room for improvisation to maintain that real-time feeling. For instance, if you know movie trivia will occur at the event, you can prepare language for a tweet teasing a sample trivia question and then add the actual question to the tweet at the last moment. When planning updates, consider what will elicit responses from both attendees and those following from home. A meet-up also provides a chance to resurface past content related to the theme of the meet-up.

9.
Decide in advance how spaced out you want your tweets and updates to be, and how much you want to reply to/retweet others’ tweets. Anticipate certain replies you will likely make, such as answering questions about what the meet-up is, where it is, and how the attendees were chosen.

10.
Since photos drive more engagement than text-only updates, obtain as many photos as possible in advance, and have a strategy for acquiring photos quickly during the event. You may want to equip the photographer with two memory cards, swapping them out with the social media team so the team can download and post one batch of photos while more are being taken.

About PNCONNECT


 

PN Connect is the global digital services offering from Porter Novelli. PN Connect represents our social media marketing, web development and digital analytics services and incorporates the combined talent, resources, experience, and leadership of both Voce and Porter Novelli’s digital teams. Currently the team includes 60+ digital consultants across our network of offices working with some of our largest clients.

For more information about PN Connect, or to learn how we can help your organization with digital strategy, development and measurement, e-mail: pnconnect@porternovelli.com


 

Thank You

 

Many thanks to everyone who contributed to this month’s report.

Amanda Wu, Stephanie Cooper, and James O’Malley in the New York office provided the data and insights in the Social Networking Stats and Advertising Trends sections, as well as the Appendix. This month’s Noteworthy News stories come from Chris Thilk in Chicago and Tom Harris in Raleigh, and our feature story on energizing employees about social media comes from Andrew Stoltzfus in San Francisco.

Chris Edwards in Washington, D.C. and Dave Coustan in Atlanta brought us highlights from our recent discussion with Marshall Kirkpatrick. Mary Gaulke in Winter Haven shared insights on organizing a successful meet-up, and Kendall Reischl in San Francisco brought us the spotlight interview with Anna Eschenburg. Lisa Kay Davis in New York provided the case study on the HP Project Runway Reunion Party as well as the report from Contently’s Social Media Summit. Mandy Griffiths in Melbourne contributed the Roadtrip Forever case study. Mary Gaulke, Ashley Johnston, Josh Hallett, Dave Coustan, and Tom Harris provided editorial, styling, and proofing support.

Finally, special thanks to Jeremy Harrington, Nik Wilets, Sean O’Shaughnessy, Brock Angelo, Peter Schiebel, Mark Parolisi, and John Ciacia from the Platforms team for launching our new web format.

Drop Us a Line

We’re eager to hear your thoughts on this edition and your suggestions for future issues.

Appendix
Appendix

 

Top iOS Apps









iPhone Top Paid

WhatsApp Messenger – Social
Minecraft – Games
Temple Run: Oz – Games
Slayin – Games
Sleep Cycle Alarm – Games
Block Fortress – Games
Angry Birds Star Wars – Games
1001 Attempts – Games
AfterLight – Games
Arms Cartel Global – Games
iPhone Top Free

Fruit Ninja – Games
Vine – Social
Dental Office – Games
Draw Rider – Games
Candy Crush Saga – Games
Alarm Clock Sleep – Health & Fitness
Sonic Dash – Games
Skill Game – Games
Snapchat – Photos & Video
Injustice: Gods Among Us – Games
iPad Top Paid

Minecraft – Games
Mr. Crab – Games
Temple Run: Oz – Games
Plants vs. Zombies – Games
Wreck-it Ralph – Games
Angry Birds: Star WArs – Games
Block Fortress – Games
Toca Hair Salon 2 – Education
Pages – Productivity
Bad Piggies HD – Games
iPad Top Free

The Official Masters Tournament – Sports
Fruit Ninja HD – Games
Talking Larry the Bird – Entertainment
Dentist Office – Games
Candy Crush Saga – Games
Draw Rider – Games
Injustice: Gods Among Us – Games
GolfStar – Games
Homestyler – Lifestyle
Dungeon Hunter – Games

Top Android & Windows Mobile Apps









Android Top Paid

SwiftKey Keyboard – Productivity
Wreck-It Ralph – Games
Titanium Backup Pro Key Root – Tools
Temple Run: Brave – Games
Minecraft – Pocket Edition – Games
Where’s My Water? – Games
Nova Launcher Prime – Personalization
Beautiful Widgets – Personalization
Root Explorer – Speed Software
Where’s My Perry? – Games
Android Top Free

Facebook – Social
Pandora – Music & Vido
Candy Crush Saga – Games
Instagram – Social
Facebook Messenger – Communication
Temple Run 2 – Games
Subway Surfers – Games
Skype – Communication
Twitter – Social
Netflix – Entertainment
Windows Top Paid

Listener+ – Music & Video
Metrotube – Music & Video
LOL Soundboard – Entertainment
Baconit – Donate – News & Weather
Grapher Calculator – Education
Catholic’s Companion – Books & Reference
Stop the Music! – Music & Video
Akinator – Entertainment
Human Japanese – Travel & Navigation
Outsider – Social
Windows Top Free

Pandora – Music & Video
Facebook – Social
YouTube – Entertainment
Flashlight-X – Tools & Productivity
Ringtones – Entertainment
SkyDrive – Tools & Productivity
Skype – Communications
Photosynth – Photo
Camera360 – Photo
gMaps – Travel & Navigation