April 2014





is key to growing any publishing program. As you learn, you evolve, and occasionally, you reinvent. This month, we’re excited to adopt a new name — PNConnect Digital Essentials — that better reflects the beat we’ve established, covering not only trends and news, but also fundamental practices and ongoing stories. Beginning with this issue, we’ll also be dating each edition with the month it’s released, rather than the previous month. For April, we bring you guides to handling brand pages on Wikipedia and conducting online focus groups, as well as a profile of HP’s Joy Caravan. All this, plus a look a Connector’s workflow process, noteworthy headlines and stats, and much more.

Social Stats
Social Networking Stats

  What’s Trending

Facebook Shows You How Your Pages Stack Up
“As we roll out the new design of Pages, we’re also opening up our new Pages to Watch feature in the Page Insights tool to all admins. Pages to Watch allows admins to create a list of Pages similar to their own and compare the performance of their Page with that of the businesses they care about.”
Source: Facebook

In an exceptionally busy end to Q1, this new Pages design was arguably the most actionable of Facebook’s labors. The Pages to Watch feature effectively lets you pit engagement of your page against competitors, making it a useful addition to the various tools available to cull insights. This will give brands a quick way to set a baseline and determine which competitors to target. That data can then be expanded through the use of other social analytics tools.

Global Trend

Turkish Twitterati Boost Apps That Skirt Web Bans
“Erdogan’s ban on Twitter and later YouTube gave a lift to Hotspot Shield and other companies that make virtual private networks. These programs, called VPNs, disguise a user’s location by making Web traffic appear to come from another country.”
Source: Bloomberg

Social media continues to see global growth, particularly among younger audiences eager to have their voices heard. This should send a strong message to global brands leveraging (or considering) social media as a channel to help drive brand awareness at this level. Users are clearly willing to take risks to maintain the conversation in social media, even despite governments attempting to take control. The notion of “power in numbers” applies here, describing the growing opportunities for brands to engage.

Active Users: 1,230,000,000
Monthly Mobile Active Users: 1,000,000,000
Monthly U.S. Visitors: 166,200,000

Monthly U.S. Active Users: 54,000,000
Monthly Active Users: 241,000,000

Monthly U.S. Visitors: 73,500,000
Monthly Global Visitors: 207,900,000
Registered U.S. Members: 93,000,000
Registered Members: 277,000,000

Users: 200,000,000
Monthly U.S. Visitors: 25,300,000

Blogs: 178,600,000
Monthly U.S. Visitors: 24,000,000

Users: 70,000,000
Monthly U.S. Visitors: 37,100,000

Monthly Visitors: 60,000,000

Monthly Unique Users: 1,000,000,000

Monthly Active Users: 300,000,000

Monthly Active Users: 465,000,000

Registered Users: 239,000,000
Monthly Active Users: 61,000,000

Users: 65,300,000
Monthly Active Users: 54,000,000

Users: 36,000,000

Registered Users: 194,000,000
Monthly Active Users: 54,000,000

Registered Users: 281,000,000
Monthly Users: 129,100,000

Monthly Active Users: 625,000,000
QQ Monthly Active Users: 808,000,000

Users: 50,000,000

Twitter’s Head of News Vivian Schiller at the Newspaper Association of America’s mediaXchange conference in Denver, hinting at upcoming Twitter changes in surprisingly frank terms (as reported by BuzzFeed)

Advertising Trends


Why Creating Content Isn’t Enough

“With the rise of content algorithms across social media platforms, such as Edgerank on Facebook, it has never been more important for brands to consider pulsing their content with a degree of ad spend to ensure it goes to the right people.”
Source: IN2 – Insight & Innovation from The Holmes Report

Content acceleration platforms like Outbrain and Taboola are changing the traditional model of PR by offering a cost-effective tool to extend the life and reach of quality organic content and get it in front of the the right audiences at the right time. Pay-to-play is no longer a dirty term or “just” used to traffic advertisements.


Digital Display in 2014: An Industry Preparing
for Brand Advertisers

“… Programmatic buying, native advertising and viewability all remain topical to digital display advertisers, particularly brands. Just last year, these distinct trends might have seemed like isolated enhancements. When viewed in totality, however, they reflect an advertising landscape that is evolving to provide brands a richer storytelling experience among a more engaged audience — wherever that audience might be.”
Source: eMarketer

The standard digital display ad unit has limited benefit in attempting to reach an online audience increasingly unlikely to recall or interact with banners. Brands must consider disruptive solutions to break the user habit, or native placements that get users to engage with content that provides some type of value they are choosing to seek out. With more ad dollars going into digital, brands need to consider dynamic rich media and video ad units and native solutions to stand out from the crowd.

As Viewing Habits Change, So Must
Political Campaigns

“Live TV isn’t going away; it’s just not as dominant as it once was. Seventy percent of those surveyed said they had watched live television in the previous week. But fully 30 percent said that, other than live sporting events, they had watched no live television in the previous week. For younger voters, it’s closer to 40 percent.”
Source: Washington Post

Television ads are still the best way to reach the largest number of people, but as viewing habits change, campaigns are being forced to diversify the ways in which they deliver their messages. Advertisers must consider how to reach users, especially Millennial and Gen X audiences, where they are already consuming content. That means looking into opportunities with video on demand and streaming that work across devices, including smart TVs, smartphones and tablets.


Noteworthy News


Twitter May Axe Hashtags and @ Replies

“What will Twitter look like in a year? Two years? A lot less like itself. At least that’s the impression Vivian Schiller, head of news at Twitter, gave… During her talk, Schiller called at-replies and hashtags ‘arcane’ and hinted that Twitter might soon move them into the background of the service. …While it’s not immediately clear how this disappearance would work, it’s possible that at-replies will be auto-replaced by formal Twitter names, like they are on Facebook.”

Source: Buzzfeed

Twitter is thinking about how to eke out its next stage of user growth. Currently, the learning curve for newcomers unfamiliar with hashtags and @ replies may be limiting the number of new users. Still, another strategy would be to find ways to differentiate Twitter from other social media platforms, all of which have been drifting towards middle-of-the-road sameness.

Facebook Places $2 billion bet on Oculus Rift

“Zuckerberg was ‘passionate’ about gaming and ‘the worlds you can create through augmented reality,’ Kitchales says. ‘I’ve waited for this action from Facebook, [and] this is an action that says… we’re doing more stuff than just Facebook. We’re taking the next step, just like Google did.’”
Source: Forbes

Facebook apparently sees high value in virtual reality as a social media and advertising platform. It’s absolutely true that mass use of such technology is a long way off, but with such a large user base it’s possible Facebook can accelerate that. Regardless of the final outcome, this serves as a reminder that the digital world will be very different just two, five, and ten years down the road.

LinkedIn adds trending content list and a score for companies’ content marketing efforts

“By tracking performance on a monthly basis, you get a powerful snapshot on how well you are engaging with your audience over time. With this knowledge, you’ll be empowered to upgrade your strategy to optimize engagement within your target.”
Source: TechCrunch

LinkedIn continues to grow as a powerful force and tool for brands and individuals to leverage in generating awareness, engagement, conversion, and advocacy. Some brands may struggle with developing and executing social strategy on LinkedIn, which tends to look a little different from the other established social platforms. But LinkedIn can actually be a more effective channel than the others for particular types of social targeting and engagement. Trending topics and content scoring are signs that LinkedIn continues to focus on helping brands optimize their presence and identify the right ways to evaluate program activities.



“After an investigation into the problem by Facebook’s data team, they discovered that the new News Feed was performing too well. It was performing so well from a design standpoint that users no longer felt the need to browse areas outside of the News Feed as often, so they were spending less time on the site.”

– Dustin Curtis, explaining how Facebook reverted to a previous News Feed format after discovering the newer one was too efficient for its own corporate good


Handling Wikipedia Brand Entries

When there’s something off with the Wikipedia entry on your company — whether it’s a factual error, missing information, a negative slant, or simply lack of an entry altogether — you naturally want to fix the problem as quickly as possible. But no matter your motives, editing the page directly is not only likely to fail, it could very well ignite damaging blowback. In Wikipedia’s culture, editing company pages is off limits to the company’s employees and agencies, as these connections imply bias. And the community will, with the help of the technology press, roundly chastise any brand caught crossing the line. Further, even though the changes you seek may seem entirely reasonable to the uninitiated, they may or may not line up with Wikipedia’s own guidelines and standards. The best path is to approach the community on its own terms. Here’s our roadmap to a successful revision.

What Do Wikipedians Want?

To work effectively with Wikipedia editors, it’s essential to understand their objectives and adopt them as your own. First, accept that companies have no ownership of the entries on their brands. These pages aren’t meant to serve any company’s marketing needs; they’re meant to provide fundamental information to Wikipedia readers. As the site does not purport to be a comprehensive directory, the editors don’t “owe” any business any page, and there’s no “boss” to call out on the carpet.

Specifically, the Wikipedia community wants company entries to be:

  • Factual – Wikipedia’s policies forbid businesses from using a page as an advertising vehicle. Pages about companies are meant to present factual history and key information, not showcase a full product line or serve as an extension of a company’s official online footprint. Make sure your edit requests fit these criteria.
  • Notable – Wikipedia’s guidelines say, “An organization is generally considered notable if it has been the subject of reliable, independent secondary sources.” This is a simple hurdle for most midsize and large companies, but if you’re requesting the creation of a new page, be prepared to reference independent company coverage.
  • Verifiable – Specifically, information should be verified with cited external sources. Press releases, corporate site About pages, and other information not published by a credible third party aren’t considered valid citations. Gather multiple third-party sources to back up any fact you’d like to add or corrections you’d like to make.
  • Neutral – The biggest challenge is the community’s commitment to the “neutral point of view” (NPOV). Wikipedia’s guidelines tell companies, “Do not edit articles about yourself or your clients; if you have suggestions or sources for such articles, post them on the talk page or create a draft article in your user space.” Respect this policy by following the recommended process.



“Wikipedia is first and foremost an effort to create and distribute a free encyclopedia of the highest possible quality to every single person on the planet in their own language. Asking whether the community comes before or after this goal is really asking the wrong question: the entire purpose of the community is precisely this goal.”

– Wikipedia founder Jimmy Wales, in a 2005 mailing list message



“What looks like a stable thing is in fact a result of ceaseless attempts to preserve what is good, and to improve what isn’t. Wikipedia is best understood not as a product with an organization behind it, but as an activity that happens to leave an encyclopedia in its wake.”

– Professor and author Clay Shirky, in an editorial for The Guardian

Requesting a Change

The PNConnect team can help manage the revision process and tailor an appropriate solution for each specific situation. Typically, the best starting point for general corrections and additions is the talk page for the company entry. With a finalized, fully sourced edit, you’re ready to make your case once you’ve completed these steps.

  • If you don’t have one already, register a Wikipedia account name. Wikipedia intends for each individual contributor to have their own personal account, so don’t include the company’s name in your username, and don’t share an account with a group of people. On your User page, declare any affiliations or conflicts of interest you have.
  • On the Talk page for the entry on your company, post the current text and your proposed replacement text, with your argument for making the change. Disclose your conflict of interest and share your sources. If the existing entry needs a complete rewrite rather than simple line edits, post your full proposed revision as a User page and provide this link on the talk page.
  • Ideally, your revision request will spur a healthy discussion on the talk page. Answer any follow-up questions and politely clarify points of confusion, but otherwise, take a backseat and let the conversation unfold. As long as the editors are making progress, it’s generally best to give them space to come to a consensus on the request.
  • An alternative approach is to ask an academic outside party, such as Auburn University’s Robert French and his PR students, to create an unbiased draft entry. Then, submit the entry to a Wikipedia editor, noting the author’s neutral point of view.

Escalation and Patience

If you don’t hear back from an editor within a few days, or if the discussion stalls out, there are additional ways to elevate the request. PNConnect is an active participant in Corporate Representatives for Ethical Wikipedia Engagement (CREWE), an effort to bring Wikipedia editors and agency teams together to iron out best practice procedures and a stronger bilateral relationship. One key output has been a flowchart that provides pathways for what to do when an edit request stalls out. The PNConnect team can help you navigate the course to resolution, which varies from case to case.
The revision process can take a while, and it may involve a lot of back-and-forth discussion and additional revision work. Wikipedians are volunteer editors for a massive public interest project, managing a constant backlog of work. But ultimately, remember that you and the Wikipedia community share the same goal: establishing a useful resource for anyone seeking fundamental facts on your brand, with links to learn more. Be patient, persistent, and polite, and you’ll get to a satisfying resolution.

Questions about Wikipedia? Let us know how we can help.



Winning the
Networking Game

At SXSW this year, Porter Novelli was excited to host a different sort of networking event: our first annual #PNSXSWPoker tournament. A donation to charity: water bought players a seat at the table and a shot at the grand prize, a DoubleDown Casino pack. As we had hoped, the Texas hold ’em tournament brought strangers together around tables, giving them the chance to connect naturally without shouting over a crowd — a type of networking that is all too rare at SXSW today.

More than a hundred guests joined us at The Rattle Inn, with all contributions going to drill a well for a Kenyan village. Special thanks to everyone who joined us, and to our partners DoubleDown Casino and Texas Poker Supply. Everyone’s generous contributions will help provide clean water for 200-250 people in need.


On Workflow: Andy Stoltzfus

Always Ready to Go

In our continuing “On Workflow” series, we hear how Connectors and clients tackle their day and get things done. For this edition, we talk to Andy Stoltzfus, Social Media Supervisor, about his strategies for staying organized and productive.


Tell us about your desk setup.

I work out of various PN and client offices around the Bay Area, as many as four in a day, so my desk setup is essentially my laptop, notepad and charger. I have to be able to hunker down and concentrate no matter my
surroundings: an office, a desk, a busy room, a bar. By now all I need is a flat surface on which I can put my computer and my notepad beside it. That establishes a space as a workstation where I can do what I need to.

How do you fight procrastination?

I don’t fight it, I embrace it. I know the items on my to-do lists that are easy, quick, or (relatively) fun, and I keep those in mind for when I feel the urge to procrastinate. Instead of mindlessly browsing my Newsfeed, I pull up a to-do list and switch gears to one of those easier projects. That way I’m still being productive, but I get to take a break from whatever other task I was working on. When I really can’t concentrate, I take a quick walk outside to clear my mind. And when I really can’t afford to procrastinate, I close out everything on my computer except what I need so I’m not tempted to wander around.

What do you do that everybody else thinks is crazy?

I’m a pacer. I take my conference calls from my cell phone so that I’m not tied down and I can pace around whatever office space I have — whether it’s two steps in a cube, up and down the hallway, around my house, around a conference room. People have called me out on it, but I need to be up and moving around to keep the blood flowing, keep the brain functioning, and keep any frustrations in check.

Do you have any recurring processes to help you get through your day?

The key to getting through my day is the end of the day before. Before I sign off, I make sure I map out the following day: what my schedule looks like the next day, where I have to be the next day, the projects I have to complete, the projects I have to start, and when I think I’ll have time to work on each project. Depending on what that looks like for the next day (and looking ahead to the following days), I know whether I need to put in extra work that night, wake up early, restructure something, or (very rarely) if I’m able sleep in. That keeps me sane and prevents unnecessary stress when I wake up in the mornings or when I’m going through my day.

I also value the time in my car throughout the day traveling from office to office. For safety and sanity reasons, I am entirely unavailable when I’m in my car. I strive to avoid taking phone calls when I’m in the car, even if that means I have to take early morning meetings or work late into the night. The benefit is that I get time throughout the day (anywhere from ten minutes to an hour at a time) to unplug entirely, regain my sanity, and think without interruption. My car is where some of my best thinking happens.

Tell us your tips on leading teams.

Trust, accountability, and partnership. I focus not on “how to direct” but on “how to enable,” and through that lens I have to trust that each person will do their part without being micromanaged. It starts with knowing each team member’s strengths and weaknesses and structuring their part accordingly, and then providing sufficient guidance, being fully available to support as questions and needs arise, and trusting that they’ll execute. And holding the whole team accountable for the results — both good and bad.

The partnership piece is critical. Everyone plays an equal role in the success (or failure) of a project or account. It’s not, “oh, that’s an intern task, dump it on the intern” or “I’m above that.” Everybody — especially me, as team lead — needs to be willing and capable to do any sort of task when the situation requires it, no matter how mundane. This pays off in the case of inevitable client fire drills.

What are your essential apps
and tools?

I have to plug into many different client tools and processes, so the processes and tools I choose to use personally are critically important. I use Todoist to access my to-do list from any machine (and always keep it open in Tab #3 on my browser); I use Google Drive to organize, share, and collaborate; I use multiple IM clients to keep in touch with team members.

How do you maintain a healthy work/life balance?

One of the most important ways in which I maintain work/life balance is by recognizing that not everything requires immediate attention — especially things that come through after regular work hours. That doesn’t mean I don’t work outside of normal hours; instead, on those days where works spills over into life, I limit myself to the work I need to do during that time. That helps keeps work and life separated, and I find it’s more sustainable than the always-on approach.

“Based on the charts, we learn that some of history’s icons had more eccentric habits than others. Consider Beethoven, who would painstakingly count out 60 coffee beans for his morning brew.”

– The Huffington Post illustrates the daily routines of some of history’s great minds

PN Case Study
HP Joy Caravan

During the 2013 holiday season, Porter Novelli helped HP promote its newest and best products with the HP Joy Caravan, a seven-city, cross-country tour showcasing HP’s best tech.

The Caravan’s primary challenge lay in attracting attendees, with a focus on HP’s target 18-34 year old demographic. To reach this audience, the PN team selected geographically diverse cities, focusing on high-traffic retail and tourist areas. The team timed each appearance to attract media attention at certain moments during the journey, and to coincide with likely periods of high traffic. The attention-grabbing centerpiece of the tour was an HP-branded tractor trailer and an activation pod, wrapped like a present, that opened to reveal HP products.

Along with traditional media outreach, the PN team secured 12 influencers to promote and attend the Caravan at its various stops. Using Google and influencer relations software GroupHigh, the team ranked influencers according to their social media and the demographics of their audience. They then recruited top-ranking influencers in each city, including daddy bloggers, mommy bloggers, techies, and fashionistas.

Each influencer received two HP Chromebooks: one to keep for themselves and one to give away on their blog. Before and after attending the Caravan, each influencer promoted the tour and blogged about their experience. Tweets, Instagram photos and Facebook posts including the hashtag #hpjoy drove visits to their blogs. Meanwhile, the #hpjoy hashtag generated more than 26 million social media impressions.

Careful advance planning ensured the success of this campaign, from the details of the itinerary to the selection of influencers. The team maximized attendee numbers and attracted even more attention online through the influencers’ online giveaways, extending the reach of the physical program and allowing more participation overall.

Influencers provide value not just by garnering impressions, but by acting as third-party advocates who can reach consumers on a more personal level. The high-quality content that comes from top influencers adds credibility to the campaign and, by extension, the brand.


Online Focus Groups: A Primer

What is an online
discussion group?

Online discussions take place all over the Web, and include the comment sections of articles, review websites, and more structured forums. They’re extremely useful for deriving insights “in the wild,” but they do have their limitations. Sometimes you want to ask a very specific question in a more scientifically controlled environment, to get back some more pointed responses from a qualified set of participants. That’s where online discussion groups are particularly useful. At their simplest, online discussion groups allow a group of people to provide input online in a semi-anonymous manner. Though online anonymity can bring out the worst in some people, using a recruitment service and a reputable vendor can ensure that you get high-quality responses from your target audience.

When should you use an online discussion group?

In many situations, an online discussion group can be the perfect way to gather insights.

  • When budget doesn’t allow for in-person focus groups
  • When a project has a tight turnaround time
  • When the topic may be sensitive or confidential
  • When you need a quick gut check, but want more information than a survey can provide
  • When your target audience is hard to reach or spread out

How do I make my discussion group successful?

1.    Use a reputable vendor

Many vendors offer user-friendly formats (iTracks is a PNConnect favorite). A good vendor will help you set up your guide, recruit participants (if needed), and provide live support.

2.    Plan the guide carefully

Most online discussion groups take place over 2-3 days, with only a few questions each day. This allows people to check in at their convenience and respond to posts from other participants. It also keeps the time burden from being overwhelming (daily participation should only take 10-15 minutes). You should encourage participants to check in more than once, and plan questions carefully by accounting for topics that could come up organically.

3.    Be conversational and check in often

In an in-person focus group, there are all kinds of conversational and body language cues you can give to make people feel comfortable and facilitate discussion. In an online group, you need to set the tone with your language and your regular interaction with the participants. As moderator, you should check in often, answer questions, and keep the conversation going. The more engaged your group feels, the richer their responses will be.


PNConnect is the global digital services offering from Porter Novelli. Our global team spans 60 countries and brings the combined digital resources of our social media marketing, creative production, paid promotions and web development capabilities together for one purpose — to help our clients share their story with the world.

For more information about our team and approach, or to learn how we can help your organization with digital strategy, development and measurement, please visit the PNConnect site.


Thank You


Many thanks to our April contributors.

Chris Thilk in Chicago, Dave Coustan in Atlanta, and Tom Harris in Raleigh wrote this month’s Feature about updating Wikipedia brand pages, and Christine Sullivan in Atlanta shared Insights on conducting online focus groups. Chad Hyett and Robert Veliz in New York City contributed stories and insights for the Social Networking Stats and Noteworthy News sections, and Amanda Wu provided the latest stats. Bailey Worth and Sarah Parada in Washington, D.C., shared updates and insights on Advertising Trends, and Tara Moore and Kate Caverno in New York City created our case study on the HP Joy Caravan. Andy Stoltzfus in San Francisco stepped into the spotlight for “On Workflow,” with Mike Gallow providing the accompanying photos.

Hannah Harris contributed our cover photo, Sergey Galyonkin provided the Oculus Rift photo, and Yannig Van de Wouwer shared the background of our SXSW Poker write-up, some rights reserved. Some backgrounds courtesy of

Thanks to Jennifer Laker, John Ciacia, Peter Schiebel, Jeremy Harrington, and Sean O’Shaughnessy from the Platforms team for providing design and development support, and to Lauren Sandelin, Mary Gaulke, Dave Coustan and Tom Harris for editorial oversight and proofing.

Drop Us a Line

We’re eager to hear your thoughts on this edition and your suggestions for future issues.



Top iOS Apps

iPhone Top Paid

Sleep Cycle Alarm Clock – Health & Fitness
Heads Up! – Games
AfterLight – Photo & Video
Minecraft Pocket Edition – Games
Color Splash – Photo & Video
Backflip Madness – Games
Sometimes You Die – Games
Bridge Constructor – Games
Threes! – Games
Plague Inc. – Games

iPhone Top Free

Google Maps – Navigation
2048 – Games
Flappy Bird: New Seasons – Entertainment
Boom Beach – Games
Don’t step the white tile – Games
Facebook Messenger – Social Networking
Smash Hit – Games
Snapchat – Photo & Video
What’s the Difference? – Games
Ace Fishing – Games
iPad Top Paid

Minecraft Pocket Edition – Games
Doc McStuffins Paint and Play – Education
Loopy HD – Music
Cut the Rope 2 – Games
Block Iron 3D – Games
Heads Up – Games
Bridge Constructor – Games
Surgeon Simulator – Games
Captain America: The Winter Soldier – Games
Notability – Productivity

iPad Top Free

Microsoft Word for iPad – Productivity
Microsoft Excel for iPad – Productivity
Microsoft PowerPoint for iPad – Productivity
Boom Beach – Games
Google Maps – Navigation
Flappy Bird: New Season – Entertainment
2048 – Games
Microsoft OneNote for iPad – Productivity
3D Monster Truck Parking Simulator – Games
Calculator for iPad – Utilities

Top Android & Windows Mobile Apps

Android Top Paid

Minecraft Pocket Edition – Games
SwiftKey Keyboard – Productivity
Titanium Backup Pro Key Root – Tools
Nova Launcher Prime – Personalization
Virus Shield – Social
Root Explorer – Productivity
FoxFi Key – Communication
Beautiful Widgets Pro – Personalization
Plants vs. Zombies – Games
Threes! – Games

Android Top Free

Facebook – Social
Facebook Messenger – Communication
Pandora – Music & Audio
Instagram – Social
Candy Crush Saga – Games
Clean Master – Tools
Snapchat – Social
Netflix – Entertainment
Kik Messenger – Communication
Smash Hit – Games
Windows Top Paid

tiob – Music & Video
Move Box – Music & Video
Flashlight+ – Tools & Productivity
Photo Lock Pro – Photo
Lock Screen – Tools & Productivity
Metrotube – Music & Video
Glow Paint – Kids & Family
FlashVideo – Music & Video
Phototastic – Photo
MoliPlayer Pro – Music & Video
Windows Top Free

Office Lens – Tools & Productivity
Pandora – Music & Video
Facebook Messenger – Social
Facebook – Social
Adobe Reader – Tools & Productivity
Instagram BETA – Photo
YouTube HD – Music & Video
Music Downloader – Music & Video
Skype – Social
Flashlight-X – Tools & Productivity