August 2014






…is a chance to wipe the slate clean and re-evaluate what you’re doing, even when you’re not starting from scratch. In this month’s Feature, we reframe the conversation around SEO in light of today’s realities (hint: it’s about content, not keywords). Our Case Study takes a look at changing up a publishing measurement program that’s already in progress. Christopher Barger, Senior Vice President of Global Programs, gives us a tour of his unique home office. All this, plus the latest news and stats, new Insights and more.

Cover photo: The DC Entertainment Booth at San Diego Comic-Con 2014

Social Stats
Social Networking Stats

  What’s Trending

Twitter’s Users and Usage Grow, Investors Cheer
“Timeline views, an important metric for advertisers to gauge how often someone views a page on the site, were 173 billion, up from 157 billion in March. Analysts and investors are watching that metric carefully because it’s considered an indication of the data advertisers watch to indicate how active Twitter’s users are… Investors were impressed, pushing the company’s shares up more than 26 percent in after-hours trading, after closing up nearly 2 percent to $38.59.”
Source: CNET

Things are looking up for Twitter despite last month’s leadership shakeup. At one point it seemed as if Twitter’s growth curve had hit a major wall, but Q2 performance shows that not to be the case. CEO Costolo has hinted at introducing a display algorithm to the timeline. If that happens it’ll change up the rules of engagement for brands yet again.

Global Trend

The Philippines Shows Facebook Messenger Can Out-Gun Other Chat Apps in Asia
“A new report on mobile in the Philippines from OnDevice Research suggests that Messenger is the overwhelming chat app of choice in the country.”
Source: TheNextWeb

Conventional wisdom has been that as one of the “old guard” of social media, Facebook Messenger lags behind newer upstart chat apps, particularly outside of the US. It has also been characterized as passé to a younger American audience. This new study shows that in the Philippines it’s the far and away favorite. Given the proliferation of smartphones and Facebook’s big push to become the first truly global social network, it’s foolhardy to discount its hold on attention worldwide.

Monthly Active Users: 1,320,000,000
Monthly Mobile Active Users: 1,070,000,000

Monthly U.S. Active Users: 54,000,000
Monthly Active Users: 271,000,000

Monthly U.S. Visitors: 76,900,000
Monthly Global Visitors: 209,600,000
Registered U.S. Members: 100,000,000
Registered Members: 300,000,000

Active Users: 200,000,000
Monthly U.S. Visitors: 31,500,000

Blogs: 197,800,000
Monthly U.S. Visitors: 25,598,000

Monthly Active Users: 60,000,000

Monthly U.S. Visitors: 4,500,000
Monthly Unique Visitors: 60,000,000

Monthly U.S. Visitors: 167,800,000
Monthly Unique Users: 1,000,000,000

Monthly Active Users: 300,000,000

Monthly Active Users: 500,000,000

Registered Users: 239,000,000
Monthly Active Users: 100,000,000

Users: 65,300,000
Monthly Active Users: 41,100,000

Users: 36,000,000

Registered Users: 194,000,000
Monthly Active Users: 51,000,000

Registered Users: 281,000,000
Monthly Users: 143,800,000

Monthly Active Users: 644,200,000
QQ IM Monthly Active Users: 848,100,000

Monthly Active Users: 395,800,000

Users: 50,000,000
Monthly Active Users: 15,000,000

Registered Users: 420,000,000

“We know that our names policy has been unclear, and this has led to some unnecessarily difficult experiences for some of our users. For this we apologize, and we hope that today’s change is a step toward making Google+ the welcoming and inclusive place that we want it to be.”

– Google, announcing it will no longer push Google+ and YouTube users to use their real names

Advertising Trends


Agency Tries to Make an Ad That’s
Unskippable as YouTube Preroll

“The seemingly obvious solution is to make the first five seconds so compelling that people have to watch the rest — rather than just post your TV spot and hope for the best. Embracing the former, ad agency Nail in Providence, R.I., did a simple experiment. It tried to come up with an unskippable YouTube preroll ad.”
Source: AdWeek

Brands often see YouTube as a dumping ground for any video content they create. But before paying for views, brands should consider: 1) Are the first 5 seconds of your ad engaging enough to keep viewers from skipping? 2) Can the content sustain viewers to watch through the end? 3) Was this video designed with YouTube viewers in mind? Another method to reduce skip rates is to create YouTube campaigns that are only featured in search results or as thumbnails on the right-hand side.



Advertising’s New Frontier: Talk to the Bot

“Kik, a chat service like WhatsApp or Facebook Messenger, claims that four in 10 U.S. teens are active users of its service. And now, thanks to the application of a decades-old technology — the chat bot — those Kik-using teens are having something like actual conversations with a half dozen brands, including Moviefone, Funny or Die, and the Kik team itself.”
Source: The Wall Street Journal

“Chatvertising” is a prime example of mobile advertising responding to users’ desire for interesting communication and personalized messaging. In this case, a person-to-bot conversation turns out to be a perfectly satisfying experience for the users on this platform. There may be a number of use cases for marketers here, from building brand affinity to certain types of instantaneous, non-public customer service.

Why 2014 Won’t Be the Year of Mobile Advertising

“The tools of this age are not the banner ad, the auto play mobile pre-roll, the Instagram print ad – they are so much more. The new toolkit is in mobile wallets, mobile coupons and mobile ticketing. It’s in mobile-centric business and the uber-ification of every industry. It’s in mobile-enabled commerce and omnichannel shopping. It’s about providing new value through useful apps or mobile content.”
Source: MediaWeek

To overcome mobile’s targeting limitations, we should revert to what we know works best: native content and solutions. If we truly understand a user’s behavior, we’ll complement their mobile experience with an execution that delivers on-the-spot value within the context they’re already in. This will lead to deeper partnerships with app developers, and ultimately provide more transparency to a campaign’s performance.



Noteworthy News


New bot tweets anonymous Wikipedia
edits from Congress

“In the interest of greater transparency, developer Ed Summers invented Congress Edits, a bot that tweets anytime an anonymous Wikipedia edit is made from an IP address in the U.S. Congress.”
Source: PandoDaily

When editing Wikipedia, you should always disclose conflicts of interest, and not just because you risk getting caught otherwise. When businesses collaborate openly with Wikipedia users, everyone can agree on edits that genuinely improve Wikipedia – which helps ensure the edits will survive future revisions and become part of the established story of your company.

Pinterest Adds Follow Button for Topics

“Increasingly, Pinterest is not a site for socializing with friends but instead, a place to laser-focus in on your specific favorite things. On Thursday, Pinterest launched a new way to track your interests in the form of a Follow button.”
Source: ReadWrite

Interest feeds give brands a new way to gain exposure to users who aren’t following their individual accounts. However, in order to appear in these feeds, brands will need to consider not just their own messaging but also what content is most likely to align with users’ interests – a good publishing practice, regardless.

New Tool Gives Access to Historical Twitter Data

“Social media analytics company Brandwatch announced a new feature today called Hindsight, which gives customers access to Twitter’s full eight years of archived tweets. Access to historical data on Twitter is usually restricted to one or two years, but Hindsight users can view tweets that stretch back to Twitter’s inception in 2006.”
Source: SocialTimes

For brands looking to do a comprehensive audit of their Twitter hits and misses, this tool is a breakthrough development. One caveat: Social media metrics are very much dependent on their ever-evolving context; comparing historical data to recent performance can be unhelpful or even misleading if one does not properly account for all the factors.



“Books don’t just compete against books. Books compete against Candy Crush, Twitter, Facebook, streaming movies, newspapers you can read for free. It’s a new world. It’s so important not to simply build a moat around the industry the way it is now.”

– SVP for Kindle Russ Grandinetti, on Amazon’s stance that Hachette and other publishers should keep e-book prices low, in the New York Times


SEO Still Matters, But Don’t Overthink It

Search engine optimization (SEO) is a skill set that’s often misunderstood. Ask any three marketers what SEO is, and most will say it’s a method for influencing organic (i.e. non-paid) search results. However, ask the same three marketers to describe what SEO looks like in practice and the business value it creates, and you’ll get more varied answers.

Some will describe SEO as a way of structurally building and organizing web pages to make them more ready for search engine crawlers. Others will describe SEO as a way of stuffing low-performing content with keywords and links to try and make it more relevant and competitive for certain searches. And still others will say SEO involves creating entirely new content types for the explicit purpose of displacing current search results. Each would be right, but they’re wrong, too. Here’s why:

Following search engine best practices for website structure (e.g. creating site maps) may indeed help make a site crawler-friendly, but that alone does not guarantee an improvement in search rank. Trying to game search engines by stuffing content with keywords and HTML (e.g. metadata and schemas) is a decades-old practice that every search engine actively watches for and stringently penalizes. And nowadays, search is influenced by so many factors — including social media factors like comments and shares — that trying to anticipate and manipulate how the search engines will weigh each factor today versus next month is almost pointless.

“Producing content that’s shareable and invites conversation and engagement is a much more effective and productive use of time than trying to dial in the right dose of each keyword.” — Jayson DeMers
“We try to make it so that you don’t have to do SEO and we still find the good content. … First and foremost, we care about trying to get the stuff that people really will like — the good, the compelling content — in front of them.” — Google’s Matt Cutts

Finally, while creating new content can indeed reshape the search result pages over time, a fire-and-forget approach to content publishing will do little to displace old content or otherwise improve the performance of new content quickly. Ultimately, only truly high-quality content will earn a long-term spot in the search results.

And herein lies a hard truth of SEO — fixating and fussing with “optimizations” will do very little to improve content’s search performance if you spend more time optimizing than you do producing actual compelling content. In other words, don’t overthink or preoccupy yourself with SEO. Your best optimization tactic is creating great content: a strong headline, an intriguing story and rich media to help illustrate. The rest will fall into place.

The major search engines have reached a critical point of sophistication and maturity that actually works in everyone’s favor now. Those companies that focus and invest in creating great content first and foremost will ultimately be rewarded with stronger search results and a stronger connection to their audiences. And those that don’t — well, SEO can’t fix that.

SEO tactics still have a place and time, but they should be secondary considerations in a publisher’s overall content strategy.

Digital Dictionary

Growth Hacking

The process of using small tweaks and tests to measure and improve the rate of conversion throughout the marketing continuum, from Acquisition to Activation to Retention and Revenue Accrual. Although this approach comes from the world of lean startups, many of the principles are applicable to brand marketers seeking to accelerate follower gain or other metrics. Originally coined by Sean Ellis.
On Workflow: Chris Barger

Old School in New Media


In our “On Workflow” series, we hear how Connectors and clients tackle tasks and get things done. This month, we talk to Christopher Barger, PNConnect’s Senior Vice President of Global Programs.

How do you keep up with
industry news?

I tend to do most of my reading in the morning. Most of my teams are based on the west coast, so I have a three-hour window in the mornings where I’m on my own and can really focus. I take that time to catch up on all the latest news and happenings, and then I’m able to bring that knowledge to my afternoon meetings and calls.

Tell us about your desk setup.

I work out of my home office in Detroit, so my setup has fewer restrictions than most. My desk tends to reflect ​the way my brain works​ – i​t may seem like​ a cluttered mess, but ​don’t be fooled​. I know where to find anything, every note, every item. And my mind is the same way: It’s a cacophony of tasks and knowledge about clients, but I ​usually ​manage to hold on to all of it without getting mixed up.

Near my desk I have a TV that’s frequently on CNBC or Bloomberg so I can keep an eye on what’s going on in business. (Of course, it never goes to NBC or ESPN when there’s a major sporting event going on.) I’m also someone who snacks while I work. I’ve been keeping bags of almonds on my desk even before the Almond Board of California became one of my accounts, so that was fortuitous.

And then I have a bunch of baseball stuff – ​some autographed baseballs, ​a clock, a few magazines, some baseball cards. ​ I’m a baseball nut and you can tell when you look at my desk.​

How do you manage your to-do list?

It’s all handwritten. Every morning I sit down and write what I have to do for each account that day, roughly in order of what’s most important or urgent. If I don’t remember a task, that’s an indicator that it must not be all that critical. The really important stuff will occur to me organically,​ or I’ll be reminded during the day​. I try not to log off every day until I’ve done at least the top two or three tasks for each account. Writing it down physically definitely makes it easier for me to think everything through and plan my day. I’m not anti-technology on principle; it’s just what works best for me.

What unusual work habit do
you have?

My two-year-old dictates when I take breaks. I don’t want to shut out the outside world, so I let her take charge of when I step away from my desk to get her a snack or something else. (The only exceptions are when I’m on a conference call or absorbed in a tough task.) It helps me keep my mind fresh and avoid burning out, and since Brooke’s in charge I don’t have to rely on my own willpower. Other people go visit colleagues at the water cooler. My two-year-old is my colleague at the water cooler. And she’s cuter than they are too.

What’s your advice for collaborating across different offices?

Touch base frequently. It’s easy to communicate only when you’re working on a deadline or have a pre-scheduled call, but that’s not how co-located teams work. There’s a lot of value in casually checking in, bouncing around ideas without a specific goal, and spontaneously collaborating. When you’re not in the same office, it won’t happen organically, so you have to make a point of it. ​Pick up the phone and call a teammate just to exchange thoughts every now and then.​

You also have to respect others’ time and stay conscious of time differences. When you’re relaxing at EOD, your colleagues still need to focus for several more hours. Do whatever you can to avoid scheduling calls that are outside someone else’s workday. Be the first one to volunteer to take a call at a weird time, and people will genuinely appreciate it.

What do you listen to while you work? Why?

I’m old school on this too. I still listen to my iPod rather than streaming. My favorite is my blues playlist: Stevie Ray Vaughan, Albert King, John Lee Hooker, Joe Bonamassa, Albert Collins, Freddy King, Bobby Bland​. I​ love the blues; it puts me in my “happy place” and makes it easier for me to concentrate.
What are your best tips for
business travel?

Drink lots of water. It helps keep you alert and makes it easier to recover from jet lag. And don’t let yourself over-work. It’s very easy when you’re traveling for business to stay at the office really late or continue collaborating into the late evening. But you’d never let yourself act the same way at home, because it’s not healthy. You need to keep yourself on a fairly normal schedule and maintain time for yourself, especially if you’re on a longer trip.

What’s your advice for team leads?

My mentor at IBM gave me the best counsel I’ve ever received: “You never look better as a manager than when your team looks good.” Your role as a manager is to ensure your team is set up to excel, and then helping their great work get visibility with the powers that be. ​A good manager is confident enough to understand that their people want to be great – and more often than not, they will be if you let them. It’s much more important than micromanaging or getting credit for your own work.

Google Suntan Searches




“Google searches for ‘suntan’ are most popular in Kentucky, while Hawaii is tops for ‘sunburn’ and ‘sunscreen.’ Californians appear to look after their skin the most, searching for ‘sunscreen’ and ‘aloe vera’ more than people in most other states.”

– Regional variations in sunburn searches from Think with Google’s collection of summer data

PN Case Study

Optimizing Publishing Tactics with a Data Deep Dive

A well-defined strategy is critical to a publishing program’s success. The strength and timeliness of the material, its value to the intended audience, and the craft that goes into its presentation are all key pillars. But program performance analysis, one of the Seven P’s that make up PNConnect’s approach to digital marketing, is just as important as the components that make up the publishing program itself. Performance analysis encompasses both periodic measurement to spot trends and program trajectory and the occasional step back to take a broader view. On a tactical level, brands need to evaluate a larger chunk of program data regularly, in order to adjust and optimize their content.

In 2013, the PNConnect team conducted a three-month social media audit for data storage leader NetApp, a long-time client. The team reviewed content performance using a selection of complementary analytical tools, such as SimplyMeasured, focusing on opportunities to improve content shared with followers, maximize engagement while fostering organic conversations, pinpoint ideal days and times to publish content both in the United States and globally, and boost follower retention.

The findings led the team to revise a publishing methodology that had been in place for years as well as implement weekly reporting to inform real-time adjustments. Over the past six months, the data findings and strategy updates have led to a 168 percent increase in Facebook followers and 24 percent in Twitter followers, in comparison to the previous six-month period. Subsequently, average engagement per brand post has increased by 159 percent on Facebook and 56 percent on Twitter. Publishing efforts have also resulted in NetApp being named to LinkedIn’s 25 Most Socially Engaged Companies list.

By taking a step back and looking at a bigger set of data, the team found course corrections that helped NetApp refine its approach to developing and sharing content with its audience. Even with a reduction in content output, the team increased platform growth and engagement per post across the core social media channels. More importantly, programmatic adjustments have led to a change in audience behavior.

It’s important for programs to keep performance approaches in balance. Along with an ongoing feedback loop, every program should adopt an approach that evaluates larger data sets and seeks patterns that can lead to tangible tactical recommendations.

Pinterest co-founder




“It’s not the largest inventory in the way that maybe a nerd like me would get excited about. But everything that’s on there, at least one human found interesting, so there is a very good chance that at least one other human is going to find that interesting. So, it’s a good set of objects. It’s the world’s largest set of objects that people care about.”

– Pinterest co-founder Evan Sharp, in an interview with The Atlantic

Event Recap

Percolate Transition Conference

On July 16, PNConnector Dave Coustan attended Percolate’s inaugural Transition conference, dedicated to exploring how brands and companies are adapting to a particularly dynamic moment in marketing. Presenters ran the gamut from academics to marketing practitioners, and from extremely small, focused startups, studios, and consultancies, to some of the biggest global brands including Unilever and General Electric.

Dave brought back a few key highlights from the presenters, along with suggestions for where to go to dig deeper on any of these perspectives.

The Rise of Choice In China

Percolate’s own Yuanbo Liu delivered a fascinating talk about the cultural implications of China’s rising middle class and its transition to a market system that allows consumers to choose things like housing, food, and clothing options instead of having them centrally planned. One of the main eye-popping statistics Liu referenced is that since 1998, China has gone from almost no private housing market to the largest real estate market in the world. This has profound implications for how marketers should think about engaging with consumers in China and creates tremendous new opportunities. Liu delivered a similar talk at Social Media Week NY, which you can view here.

Long-Form Still Thrives

Michael Zimbalist, SVP of Advertising Products Research and Development for the New York Times, said that contrary to the hype around “snackability,” the Times hasn’t seen any decrease in readership metrics for long-form content. He said that short-form and long-form coexist comfortably. His belief is that even on mobile devices, when a reader has just a brief window of time, rather than ignore long content, they will often choose to consume a few paragraphs of a longer piece and then return to it next time they have a moment.

Operations – The Elephant in the Room

It was intriguing that a conference purporting to be about enterprise transition had very little to say about the operations side of marketing and content. Beth Comstock, CMO of GE, left the impression that much of the ideation and creation work behind their program takes place via a large number of agency partners by design. The topic didn’t come up in the hosted conversation with Marketing SVP Mark Mathieu from Unilever. And when Aaron Dignan, who runs an organizational change consultancy called Undercurrent, presented his definition of a responsive organization, it felt unlikely that any Fortune 500 company older than 10 years could meet that definition or possess those positive attributes for smooth evolution. His fascinating analysis of what makes organisms and companies able to adapt and grow smoothly felt like it applied more to newly forming organizations than those that have a history and legacy. For more on this, check out Undercurrent’s definition of the Responsive OS.

Percolate’s own wrap-up includes some additional highlights.


Long-Form on LinkedIn: Writing That Connects

Recently, LinkedIn has been rolling out long-form publishing capabilities to all its members. (If you have yet to receive access to the feature, you can apply for it here.) The platform provides an excellent opportunity to establish expertise in your field and gain exposure to a new audience of professionals. This could be a formal part of a coordinated brand content strategy or a more informal tactic as a part of your own personal professional brand. The content you publish becomes part of your profile, and LinkedIn shares it with your connections and followers. Not only that, but your posts are searchable both off and on LinkedIn, and LinkedIn members outside your network can opt-in to receive updates about future posts.

Here’s our guide to writing posts that readers will devour and share.

*Note: LinkedIn is a PNConnect client; however, this piece reflects publicly available best practices along with our insights.

Choosing a Topic

If you’re not operating within a set editorial framework or publishing program, it can be hard at first to know what to write about. Before you start writing, consider the strategy behind the content you create. You want your topic to showcase your expertise, educate and resonate with readers, and represent your passions as a person and a professional. If you’re struggling to locate where those goals overlap, or if you’re simply drawing a blank on ideas, consider these questions.

  • What unusual professional habits, tools, or methods do you use that could benefit others?
  • Reflecting back on past failures or successes, what guidance do you have for others facing similar challenges?
  • What makes you passionate about your job?
  • Is there an industry trend or prediction you find yourself frequently advocating or arguing will occur?
  • Do you have a unique perspective on recent industry news that you’d like to share?
  • What skills have you found essential, and what’s the best way to cultivate them?

Above all, focus on being fresh, informative and interesting. Link generously to your primary source material and build on strong material that’s already out there. Topics that attract your attention will likely attract readers’ as well.

Getting the Writing Right

When writing on any platform, certain adjustments will help ensure your content performs as well as it can. Some tips for making your writing stand out on LinkedIn:

  • Keep your writing simple, and focus on just one topic. Readers will get turned off by overly clever language. Instead, get to the main point of your article quickly in order to convince readers to stick around to the end.
  • Be authentic and use specific, personal examples. Write a post that only you could write.
  • Avoid the intimidating “wall of text” effect by using bold sub-headings and embedding rich media (photos, videos, presentations, etc.) throughout your post. Keep your writing between 3 and 10 paragraphs in length.
  • Cite and link to other sources and references.
  • Craft a strong headline, something intriguing that concisely conveys the point of your piece.

Sharing and Spreading

Some methods for maximizing the reach of your piece:

  • Share your piece on other social media channels with a compelling photo. Tag or mention others the piece might be relevant to – people who are in the same industry, who are facing similar changes, or who are referenced in the post.
  • Don’t get spammy, but feel free to share your post in one or two LinkedIn Groups that you participate in.
  • Publish frequently to gain a following and grow your reputation. (This helps build up your profile, too.) Make sure the vital elements of your LinkedIn profile are complete, so as not to discourage potential followers, and engage with other members and others’ long-form content.
  • Think about how to align your content with any of LinkedIn’s topic channels (e.g. healthcare, law, green business), which offer an additional way for your writing to get exposure. Keep in mind that LinkedIn sorts (or doesn’t sort) content into channels automatically, so your control over the process is limited.

What’s Next

To learn the basics on writing and formatting long-form posts, check out LinkedIn’s how-to. You can review your post’s statistics and see how it performs by following these directions. For more general questions about long-form publishing, check out LinkedIn’s overview of the topic. And if you’d like to discuss publishing on LinkedIn in greater detail, reach out to PNConnect.


PNConnect is the global digital services offering from Porter Novelli. Our global team spans 60 countries and brings the combined digital resources of our social media marketing, creative production, paid promotions and web development capabilities together for one purpose — to help our clients share their story with the world.

For more information about our team and approach, or to learn how we can help your organization with digital strategy, development and measurement, please visit the PNConnect site.


Thank You


Many thanks to our August contributors.

Mike Manuel in Sunnyvale, California, wrote this month’s Feature about SEO, and Mary Gaulke in Sarasota penned this month’s Insights on LinkedIn publishing. Chris Thilk in Chicago, Dave Coustan in Atlanta and Mary Gaulke contributed stories and insights for the Social Networking Stats and Noteworthy News sections. Amanda Wu provided the latest stats, and Christopher Barger in Detroit took the On Workflow hot seat. Allison Brill in Washington, D.C., shared updates and insights on Advertising Trends. Ed McClendon in San Francisco created our NetApp case study, and Dave Coustan defined “growth marketing” for our Digital Dictionary.

Chris Thilk photographed our cover image. Grover_net uploaded the background photo for the Feature article, some rights reserved. Some backgrounds courtesy of

Thanks to Jennifer Laker, Nik Wilets, Peter Schiebel, and Sean O’Shaughnessy from the Platforms team for providing design and development support, and to Josh Hallett, Mary Gaulke, Dave Coustan and Tom Harris for editorial oversight and proofing.

Drop Us a Line

We’re eager to hear your thoughts on this edition and your suggestions for future issues.



Top iOS Apps

iPhone Top Paid

Micromon – Games
Heads Up! – Games
Minecraft Pocket Edition – Games
Afterlight – Photo & Video
Plague Inc. – Games
RollerCoaster Tycoon 4 – Games
Facetune – Photo & Video
Geometry Dash – Games
Sleep Cycle Alarm Clock – Health & Fitness
7 Minute Workout – Health & Fitness

iPhone Top Free

Facebook Messenger – Social Networking
Crazy Taxi City Rush – Games
A Dark Room – Games
No One Dies – Games
Family Feud 2 – Games
Kitchen Scramble – Games
Instagram – Photo & Video
Kim Kardashian: Hollywood – Games
YouTube – Photo & Video
Snapchat – Photo & Video
iPad Top Paid

Minecraft Pocket Edition – Games
Micromon – Games
PAW Patrol Rescue Run HD – Education
My Little Pony – A Canterlot Wedding – Games
Notability – Productivity
80 Days – Games
Heads Up! – Games
LEGO Friends – Games
Guardians of the Galaxy – Games
The Survival Games – Games

iPad Top Free

Crazy Taxi City Rush – Games
Family Feud 2 – Games
My Little Pony Party of One – Books
Kitchen Scramble – Games
A Dark Room – Games
YouTube – Photo & Video
Netflix – Entertainment
Bubble Witch Saga 2 – Games
Skype – Social Networking
Hungry Shark Evolution – Games

Top Android and Windows Apps

Android Top Paid

Minecraft Pocket Edition – Games, Arcade
Assassin’s Creed Pirates – Games, Action
The Game of Life – Games, Board
Monopoly Millionaire – Games, Board
NBA JAM – Games, Sports
Monument Valley – Games, Puzzle
Nova Launcher Prime – Personalization
Poweramp Full Version – Music & Audio
Plants vs. Zombies – Games, Casual
FoxFi Key – Communication

Android Top Free

Facebook – Social
Facebook Messenger – Communication
Pandora – Music & Audio
Instagram – Social
Snapchat – Social
Super-Bright LED Flashlight – Productivity
Netflix – Entertainment
Candy Crush Saga – Games, Casual
Skype – Communication
Kik – Communication
Windows Top Paid

Status Tiles – Tools & Productivity
WPCentral – News & Weather
Magnify News Reader – News & Weather
TVShow Plus – Music & Video
Metrotube – Music & Video
Jack of Tools Pro – Tools & Productivity
Airyware Tuner – Music & Video
MoliPlayer Pro – Music & Video
Movie Maker 8.1 – Photo
Translator One – Tools & Productivity
Windows Top Free

Pandora – Music & Video
Live Lock Screen BETA – Tools & Productivity
Battery Saver – Tools & Productivity
Facebook – Social
OneDrive – Tools & Productivity
Skype – Social
BBM Beta – Social
Weather – News & Weather
Instagram BETA – Photo
Finance – Personal Finance