January 2014








open up excellent opportunities to reconnect, realign, or re-energize. Of course, seizing those opportunities usually requires careful planning. In this month’s feature, we see how brands prepare to celebrate social media follower milestones in style. Our new case study explains how in-depth analytics made an iconic boot’s 40th anniversary bash / brand relaunch a success. We also see how Google prepped for the Super Bowl this year and how the White House made cheese a winning event centerpiece. All this, plus insights on Pinterest, a look into a Connector’s coffee-fueled workflow, noteworthy January headlines and stats, and much more.

Cover photo: Snow in Raleigh, NC
Social Stats
Social Networking Stats

  What’s Trending

Images Drive Brand Engagement On Twitter
“Tweets that include links to photos, along with image preview images that appear in a user’s Twitter feed, draw 150% more engagement than the average for brands, according to a new study by social media analytics firm Simply Measured.”
Source: MediaPost

Lending credence to the notion that humans are visual creatures, the survey found that brand tweets with images received an average of 210 engagements (retweets, favorites and replies). That doesn’t mean brands should indiscriminately load their Twitter streams with pictures, however. While publishing relevant, interesting imagery is an excellent way to strengthen follower engagement, tacking on filler pictures that offer no real value is a recipe for reader fatigue.

Global Trend

Facebook Strikes Deal with Russian Tech Giant
“Yandex, the Russian Web search giant, announced on Tuesday it had struck a deal with Facebook to incorporate some social data into Yandex users’ search results. That means Yandex users in Russia, Ukraine and a handful of other commonwealth countries (CIS) will begin to see public Facebook posts when using Yandex’s search engine.”
Source: Re/code

Facebook has had a hard time making progress in Russia, largely due to the strong foothold of the very Facebook-like leading social platform, VK (Vkontakte). Partnering with Yandex, Russia’s most popular site, could be a game-changing move. The deal also helps Facebook progress from an insular platform to a more public content player.

Active Users: 1,230,000,000
Monthly U.S. Visitors: 167,000,000

Monthly U.S. Active Users: 54,000,000
Monthly Active Users: 241,000,000

Active Users: 259,000,000
Registered U.S. Members: 84,000,000
Monthly U.S. Visitors: 62,000,000
Monthly Global Visitors: 185,700,000

Users: 150,000,000
Monthly U.S. Visitors: 27,000,000

Blogs: 170,100,000

Users: 70,000,000
Monthly Unique Visitors: 38,600,000

Users: 51,600,000
Monthly Visitors: 6,600,000

Monthly Unique Users: 1,000,000,000

Monthly Active Users: 343,000,000

Monthly Active Users: 400,000,000

Registered Users: 238,600,000+
Monthly Unique Users: 51,600,000

Users: 65,300,000
Monthly Unique Users: 41,900,000

Users: 36,000,000
Monthly Unique Visitors: 19,000,000

Registered Users: 194,000,000
Monthly Active Users: 54,000,000

Users: 600,000,000
Daily Active Users: 220,000,000

Monthly Active Users: 712,000,000
Monthly Global Visitors: 101,500,000

Users: 50,000,000
Monthly Active Users: 15,000,000

Politics vs. Cheese



“With a nod to history (and maybe the TV show the West Wing), the Obama Administration is hosting the first-ever virtual ‘Big Block of Cheese Day,’ during which dozens of White House officials will take to social media for a day long ‘open house’ to answer questions from everyday Americans in real-time on Twitter, Facebook, Tumblr, Instagram and via Google+ Hangout.”

– The White House Blog, announcing a virtual ‘Big Block of Cheese Day’ on January 29
Advertising Trends


Pandora Brings Radio Ads to A Car Near You

“Pandora Media stock leaped over 14 percent on Monday after it announced increased listeners in December and a new initiative to bring its ads to cars, where most radio listening occurs.”
Source: Forbes

Long live the drive-time ad segment. For years, Pandora has been not-so-quietly integrating its streaming radio into new cars — and even new refrigerators — along with radios customers can install themselves. In the past two years, Pandora has placed local sales forces in key markets after realizing its reach far exceeded that of top stations combined. As Pandora and other online radio streams redefine drive time, brands have an opportunity to evolve as well, shifting away from traffic and weather spots to ads customized for each day-part.



Beware a Public Debate About Data Privacy

“Big data has changed the way we envision the very function of marketing, moving us away from trying to imagine what consumers want to focus on to what we know they will need and do… Only we don’t really know if our scrutiny matters to consumers, because they don’t really know what we’re doing… Sure, they tolerate it, but that’s mostly out of ignorance, not
informed choice.”
Source: AdAge

Whether it’s through third-party data partnerships, app collection, or social listening, data collection feels like a violation to many consumers. On the other hand, consumers generally prefer relevance over spam, which is just the role and value that robust data can provide. Ad buyers and planners carry the responsibility to vet all data partners thoroughly and ensure third-party data are sourced and used conscientiously and transparently. This helps brands reach the most qualified prospects and deliver relevant and useful messages while respecting consumers’ privacy. As we move to a cookie-less world, it’s important for brands to be even smarter, and more honest, in how they target users.

Twitter Bets Big On Second-Screen In 2014

“Industry insiders signed non-disclosure agreements and could not reveal specifics on Twitter’s upcoming ad products. But clearly, Twitter has spent much of the past year touting its symbiotic relationship with TV. Case in point: Twitter has been promoting its ability to harness data and insights from conversations surrounding specific TV shows and then allows brands to reach those viewers. And last year, Twitter bought the social TV analytics firm Bluefin Labs to bolster such TV targeting capabilities.”
Source: AdWeek

Twitter and Facebook have different strengths as second-screen platforms. While Facebook is focusing on video in 2014, Twitter is turning to the video distribution king: TV. And while Facebook boasts greater reach, Twitter can offer greater engagement, often at lower cost, as well as the ability to target with greater flexibility. When TV ads aren’t in the budget, Twitter is an attractive alternative, on a measurable scale.


Noteworthy News


Facebook Copies Twitter with “Trending” Feature

“Facebook announced ‘Trending,’ a new feature that puts a list of trending topics in the top right corner of the News Feed… Users in the U.S., UK, India and Australia will begin to see the list of trending topics accompanied by a brief explanation of why they are trending.”
Source: ReadWrite

Facebook now highlights trends as Twitter does, but goes a bit further by explaining why each topic is trending. Surprisingly, Facebook hashtags are not included in the “Trending” feature. Many commenters speculate that paid inclusion similar to what Twitter offers could be not too far off.

Pinterest Surpasses Email for Sharing Online, Beats Facebook Growth in 2013

“…Pinterest has outpaced email for the first time to become the third most popular sharing channel overall. In a sign of how quickly social media has changed the digital landscape, consumers are now “pinning” things like articles, photos and recipes to share with their friends more often than emailing links.”

Source: ShareThis

Pinterest, a barely 4-year-old social channel, has surpassed decades-old email in terms of digital sharing. Currently, Pinterest is also the fastest-growing social channel – ahead of giants Facebook and LinkedIn – proving that the channel is much more than a wedding-planning and recipe-sharing trend.

Flipboard Tames the Unruly Stream

“…the new features — which launched today and will start rolling out to everyone gradually over the next few weeks — are designed to give users a way to scan the top headlines or items in the major content categories they might be interested in — whether that’s content on specific topics, or from specific sources they have chosen, or articles recommended by Flipboard’s human editors and algorithms.”

Source: GigaOm

Flipboard is delving further into the curation business, an area that already has several players – including Inside, Yahoo Digest, and Circa. However, Flipboard’s appeal among early adopters and the ability to add the surfaced stories to an individual’s own “magazines” could make this a popular feature.

Super Bowl Search

“The war finally ended in 2014, and Google won it. For any search of anything related to Super Bowl kickoff time, Google puts the answer atop the page, with no need to scroll down or click on links. Even declined to create its own ‘What time is the Super Bowl’ splash page this year. Not even the mighty NFL can out-internet Google.”

Deadspin’s Barry Petchesky on the end to years of Super Bowl SEO jockeying



Celebrating Follower Milestones
on Brand Pages

Celebrating a milestone is a valuable opportunity to connect with followers in a new way. Ideally, the milestone celebration is a gesture that stands apart from typical publishing patterns. It’s a chance to express gratitude for loyal fans, encourage others to follow, and highlight the overall success of the channel. Whether the milestone is 1,000 fans or 1 million fans, brands have dreamed up several ways to mark the occasion.



Fact: Everyone loves free stuff. Although legal factors may restrict what’s possible, giveaways generate buzz and exposure across social channels. It’s even better if the brand gives away something only available through this single opportunity. In celebration of reaching 1 million followers, the @WaltDisneyWorld Twitter account conducted a giveaway for an exclusive Disney pin. Digital giveaways and follower-exclusive online discounts are also popular.



​Cadbury thanked its 1 million Facebook fans with a giant “thumbs up” made entirely out of 6,600 pounds of chocolate – and shared a behind-the-scenes video of its creation. The video allowed fans to see the time and effort that went into the gesture. Short-form videos on Instagram and Vine take a similar approach.



The Superman Facebook page gave a nod to its 5 million fans with a new cover photo. Although subtle, the image acknowledged fans and provided a graphic that fans could apply to their own profiles as well. Other brands have marked milestones with graphics created out of follower profile photos, infographics highlighting fan statistics, or unique artwork created for the occasion and targeted to enthusiast fans.


Unlockables / Premium Content

Porsche celebrated reaching 5 million Facebook fans with a site created specifically for the occasion. Fans were able to visit the site and vote on design features for a unique Facebook-blue 911 Carrera 4S. The brand then selected one fan and flew them to the Porsche Experience Center in Silverstone, England, to drive the custom-built Porsche, which sports a decal that reads “5M Facebook Fans.”

This type of special milestone content can be even more effective if teased in advance. As the milestone approaches, a brand can share an update promising the release of exclusive sneak peeks, new images, or coupon codes once the milestone is reached. As a bonus, this generates anticipation and motivates fans to recruit their friends into following the page.


​Sometimes, a simple heartfelt thank-you note is just right. When he passed 10 million followers, Pope Francis tweeted his sincere thanks and requested continued prayers. This restrained approach can showcase a page’s human side.

Pre-Milestone Considerations

The level of recent activity. If an account is coming off of a major campaign or has recently marked another milestone, another milestone plug may overwhelm followers or even push them to unfollow. However, if content is starting to seem repetitive and mundane, a milestone can help break up the routine.

Milestones worth celebrating. Consider your page’s growth rate and the time between milestones to ensure that the milestones you do mark are special ones.

Competitor metrics. If a competitor has a profile that’s significantly more successful, a brand may not want to draw attention to its relatively low popularity.

Lead time. Anticipate milestones by closely monitoring follower growth rates. Depending on the approach taken, a lead time of a few months may be necessary – especially if the brand will be creating a video, a giveaway, or something else extravagant.

On Workflow
On Workflow: Chris Scott
Guided by Coffee

In our continuing “On Workflow” series, we hear how Connectors and clients tackle their day and get things done. For this installment, we checked in with Chris Scott, VP of Platforms & Development.

What do you do that everyone else thinks is crazy?

To-do list-oriented people would probably think I’m crazy if they saw mine. It’s a combination of goals, notes, and tasks — pretty much a brain dump, in Taskpaper, of everything I have going on. When things are completed, or aren’t important any more, or just don’t apply, I delete them. If I need the history on something, I usually have a deeper archive of it elsewhere (email, text files, Google docs, etc.).

Have you made any process tweaks recently that have paid off?

Not a big change, but archiving instead of deleting mail has been useful. It’s surprising how much I need to refer back to over time.

Any nagging work problems you haven’t been able to solve?

Something I’d like to change is my note-taking process. During meetings, I write in a text doc using Markdown for formatting, taking care of some basic organization as I go. To help focus my thoughts, I’d like to develop a generic template with commonly used sections and subsections for common meeting types, like new business discussions and project kickoffs. It could be helpful to have a generic checklist in there to make sure I’m covering all the bases.

Do you have any recurring approaches or processes to help you get through your day?

Coffee. I kick the morning off right with a pour-over cup, and then keep a steady drip going throughout the day.

Beyond that, I run through new email in the morning and reply to the important stuff, then move on to yesterday’s emails and tasks I didn’t get to, and then prioritize the rest for the day. I try to keep mornings for tasks where I can be distracted and it won’t matter, and then in the afternoons take on things that require more focus or a larger block of time. This usually means ignoring any email, IM, or group chat alerts and sometimes shutting the apps off altogether. This isn’t foolproof, but it gives me something to work toward.

What does your desk look like?

I work from the office and home somewhat equally, and both desks exhibit the same patterns: I don’t have much on them, but over time they get cluttered, so every few weeks I get them cleaned up. Lather. Rinse. Repeat.

This is also how my email inbox works. I’d like to think this is a testament to my ability to drown out distractions and focus on what’s important, since that sounds better than being a reflection of not being organized.

At the office, I have a monitor (just one), an Apple keyboard and touchpad, an Elevation Dock iPhone charger, a phone that I don’t know the extension to or use since I use Skype, and a pen holder with no pens since I don’t write.

I don’t use any peripherals at home — just a My Book Studio external drive for Time Machine backups, a mishmash of business cards from meetings and conferences, water, coffee cups, and an ever-present pack of Orbit gum.

What’s in the bottles?

Homebrew — coffee porter to be exact. They’re there because I need to keep them at room temperature to carbonate, and in the winter, the office is the most room-temperature place in my apartment.

How do you prep for travel and stay organized on the road?

I hate carrying more than I need, so I have two bags for travel: laptop and duffel. The laptop bag is a really thin Brenthaven, and I keep it loaded with the bare essentials so that I don’t have to worry about it when it comes time to pack: laptop power supply, headphones, monitor adapter, business cards, Orbit gum, and a Kind bar or two in case of emergency.

The duffel is great since it fits in an overhead and can be molded around things if space is tight. For trips less than four days, I have enough room in the duffel to put the laptop bag which makes airport security and walking around airports or cities much easier. I don’t check bags, both to save time and reduce the chance my bags and I don’t arrive in the same place at the same time.

For toiletries, I have a gallon ziplock bag with non-liquids I need and a quart bag for the liquids. To save time, I put the smaller into the larger and send them both through the xray machine. Both of these bags are stocked at all times and are duplicates of most of what I use on a day to day basis. Not having to put these together from your normal supplies is a time saver and prevents you from forgetting something.

I try to standardize on outfits that I can wear all day and night, based on the weather, and that only need one pair of shoes so I don’t have to pack any extras. I also pack as few pairs of pants or jeans as necessary, since they take up the most space and can usually be re-worn. Planning here can save a lot of space and potential clothing mismatches.

I don’t take coffee supplies traveling. At one point I thought I would — I even got a cool silicone, collapsible pour over cone — but I realized that without a source of good, hot water it was more hassle than it was worth. So now, I just seek out good coffee shops wherever I am.

Zuckerberg on Snapchat


“Snapchat is a super interesting privacy phenomenon because it creates a new kind of space to communicate which makes it so that things that people previously would not have been able to share, you now feel like you have a place to do so.”

– Mark Zuckerberg, speaking in a talk at Stanford


Case Study

PN Case Study
Boot Reboot

1973 saw the birth of the Timberland, a waterproof boot built for hard work and harsh weather. In the mid-’90s, the practical design took off as a fashion icon, as tastemakers celebrated its rugged, uncomplicated authenticity. But by early 2013, the brand’s 40th anniversary, the perception had shifted. While 83 percent of U.S. millennials (25-35 year olds) were aware of the brand, most didn’t see it as stylish or relevant to their overall lifestyle.

To showcase the brand’s authentic roots and stylish future, Timberland launched a global campaign, “Best Then. Better Now.” Porter Novelli’s Strategic Planning, Analytics & Research (SPAR) team helped lead the charge, with an in-depth, year-round analysis of online conversations about Timberland, as well as personal style as a whole. The team captured every consumer mention of Timberland on Twitter, Instagram and Facebook, tracking the context and tone of each post, as well as the poster’s lifestyle interests and device usage. Additionally, they cataloged the tone and context for every media mention of Timberland across lifestyle blogs, Web sites, and magazines, and they measured the average content sharing rate of media and influencers. Finally, the team monitored social influencers driving broader Millennial style conversations online — especially those not talking about Timberland.

The results showed that posts about custom designs, collaborations, and craftsmanship led the pack in engagement (retweets, likes, comments) and also over-indexed on Timberland style messaging (70 percent included Timberland style messaging, compared to overall 30 percent). The team also found that more than 70 percent of Twitter and Facebook posts about Timberland were made from a mobile device. Finally, music consistently drove 10 percent of conversation and at least 25 percent of impressions, with nearly 70 percent of these posts being original content (as opposed to retweets). With this research as a foundation, Porter Novelli created The Workshop, a kick-off event for “Best Then. Better Now.” hosted in a former warehouse in Williamsburg, Brooklyn.

  • Outside the Workshop, in Williamsburg, Brooklyn

  • The Timberland fall collection on display

  • Stylist and blogger Christine Cameron, a Workshop Style Curator

  • Indie band Wild Nothing performs

  • Serving oysters

“Style Curators” identified during social listening — a stylist, a photographer, a fashion editor, and a heritage-focused blogger — showcased their personal style alongside Timberland’s new collections and joined Timberland’s global creative director in a panel discussion of the evolution of style, heritage, design and craftsmanship. Handcrafted accessory makers LAYER X LAYER manned a leather-working workshop where guests could hammer their initials into leather wristbands, each containing a hidden USB drive with images of the collection. Indie band Wild Nothing played a set, and Social Pix hosted a social photo booth where guests could try on Timberland apparel and share photos with their friends online.

During and following the event, 1,200 social media posts earned 5.6 million social impressions. 96 percent of event coverage and conversation delivered on style messages, with 27 percent more style mentions and 14 percent more product mentions than average. The data also showed 68 percent more style-driven pieces compared to the monthly average, with 116 percent more coverage featuring high-quality images of Timberland products.

Instead of stretching the brand to be something it wasn’t or telling a story that was out of sync with the target customer’s needs, the team sought to understand what the target customers cared about most and where those passions intersected with Timberland’s fundamental values and legacy. These insights informed all aspects of the kickoff event, as well as the ongoing relaunch campaign.


Integrating Pinterest Into Your Social Media Content Strategy

Pinterest has exploded with new user growth in the last few years, and it’s also become an interactive way for brands to recommend products to their customers. Brands like Nordstrom and many other retailers have even begun to promote “Top-Pinned” items in store and on their Web sites. With roughly 70 million users worldwide and more signing up every day, brands are increasingly adding Pinterest to their social media arsenal. Here are 7.1 tips for integrating Pinterest into an established social media program.

1. Set Goals

Goals should be set from the very beginning. They’ll help you evaluate your page’s performance and make adjustments. Consider the goals set for your other social media profiles. Is your brand looking for a different kind of audience response on Pinterest? How will you measure this response? Will you track your page’s performance with Pinterest’s native analytics, or will you use a tool like Piqora or Pinleague?

2. Provide Valuable Content

Pinterest thrives on visually rich and compelling content, so plan in advance for how you’ll acquire or create this content. Do you already have assets available, or will you need to track down a reliable source? Also consider how your Pinterest content will integrate with your overall social program. The tone should be fairly consistent with that of your other networks, but the page should also provide unique value.

3. Set Repinning Protocols

Before you begin, create a guide of what is and is not OK to repin. Repins are great for engaging with users and adding content to your page with minimal effort. Still, be wary of repinning content that may misrepresent your brand.

4. Setting Up Boards

Next, create Boards within your Pinterest page to categorize the content. In addition, your names, descriptions and categories can affect your Pinterest search optimization. Ensure your board titles and descriptions are both playful and informative.

Tip: Build user activity on your page by creating a Shared Board and bringing in influencers and advocates to contribute. While you’ll still own the Board, these selected users can also Pin to it.

5. Pin!

Now it’s time to start scheduling Pins in your editorial calendar. Pin sparingly at first, so your team can get a feel for assimilating Pinterest content into the daily publishing process. Later, you can increase frequency and evaluate how often your page should pin in order to provide maximum value without overwhelming your audience.

6. Cross-Promote

Once your Pinterest page has begun to share content, cross-promote it on your other channels to spread the word. Share links to the page or specific pins as they feel appropriate. There’s no need to get spammy, but informing an audience on another platform that it can also find you on Pinterest will be of interest to many followers. Even when your page is several months old, an occasional opportunistic link to the page will help ensure fans are aware of it.

7. Evaluate, Adjust, Repeat

As with any social media channel, regular evaluation is critical. After a few weeks of regular Pinterest publishing, run an initial evaluation of the page’s performance. Are you moving toward your initial goals? Should you adjust your publishing process or content? Make changes as necessary, and repeat the whole process regularly once a month or so.

7.1 Make it Creative and Fun

Pinterest is creative by nature, so keep brainstorming opportunities to provide a unique experience for your audience. Happy Pinning!


PNConnect is the global digital services offering from Porter Novelli. Our global team spans 60 countries and brings the combined digital resources of our social media marketing, creative production, paid promotions and web development capabilities together for one purpose — to help our clients share their story with the world.

For more information about our team and approach, or to learn how we can help your organization with digital strategy, development and measurement, please visit the PNConnect site.


Thank You


Many thanks to our January contributors.

Whitney Gonzalez in Winter Haven, Florida, contributed this month’s Feature about milestone celebrations, and Ashley Johnston in Winter Haven shared her guide to integrating Pinterest into a social media program. Chris Thilk in Chicago contributed stories and insights for the Social Networking Stats and Noteworthy News sections, and Amanda Wu provided the latest stats. Allison Brill in Washington, D.C., shared updates and insights on Advertising Trends, and James O’Malley, Amanda Wu, and Erica Baldwin in New York City provided our case study on Timberland. Chris Scott in New York City gave us a look inside his caffeine-driven workflow. Tom Harris in Raleigh, North Carolina, provided our cover photo. The cheese photo was uploaded to Flickr by Sasa Pahic Szabo, the balloons photo by Simon Whitaker, the coffee beans photo by, the server photo by ChrisDag, and the football field photo by Daniel X. O’Neil, some rights reserved. Some backgrounds courtesy of

Thanks to Jennifer Laker, John Ciacia, Peter Schiebel, Jeremy Harrington, and Sean O’Shaughnessy from the Platforms team for providing design and development support, and to Mary Gaulke, Dave Coustan, Josh Hallett, Tom Harris and Lauren Sandelin for editorial oversight and proofing.

Drop Us a Line

We’re eager to hear your thoughts on this edition and your suggestions for future issues.



Top iOS Apps

iPhone Top Paid

Cycloramic Studio 3 – Photo & Video
Red Bouncing Ball Spikes – Games
Waterlogue – Photo & Video
Minecraft Pocket Edition – Games
Cycloramic Pro – Photo & Video
Heads Up! – Games
AfterLight – Photo & Video
Carrot Fit – Health & Fitness
The Room Two – Games
Plague Inc. – Games

iPhone Top Free

Flappy Bird – Games
Iron Pants – Games
Paper – Social Networking
Super Ball Juggling – Games
Guess the 90’s! – Games
Unroll Me – Games
Beats Music – Music
Clear Vision 3 – Games
Hidden Objects: Mystery Crimes Valentine’s – Games
[BUSTED] – Games

iPad Top Paid

Minecraft Pocket Edition – Games
Marvel Run Jump Smash! – Games
Hide N Seek – Games
The Room Two – Games
LEGO® Star Wars – Games
Waterlogue – Photo & Video
Pixel Gun 3D – Games
Survivalcraft – Games
Notability – Productivity
Marco Polo Ocean – Education

iPad Top Free

Flappy Bird – Games
Iron Pants – Games
Hidden Objects: Mystery Crimes Valentine’s – Games
Unroll Me – Games
Baby Paint Time – Games
Super Ball Juggling – Games
Farm Heroes Saga – Games
Guess the ’90s! – Games
Calculator for iPad Free – Utilities
NBC Olympics Highlights and Results – Sports

Top Android & Windows Mobile Apps

Android Top Paid

Minecraft Pocket Edition – Games
SwiftKey Keyboard – Productivity
Titanium Backup Pro Key Root – Tools
Nova Launcher Prime – Personalization
Poweramp Full Version Unlocker – Music & Audio
Root Explorer – Productivity
Beautiful Widgets Pro – Personalization
FoxFi Key – Communication
The Game Of Life – Games
ROM toolbox Pro – Tools
Android Top Free

Flappy Bird – Games
Facebook – Social
Pandora – Music & Audio
Instagram – Social
Candy Crush Saga – Games
Facebook Messenger – Communication
Netflix – Entertainment
Snapchat – Social
Kik Messenger – Communication
Guess the 90’s! – Games
Windows Top Paid

Your Battery Level – Tools & Productivity
Wallpapers HD – Tools & Productivity
Tube Download – Music & Video
Plex – Music & Video
Flashlight – Tools & Productivity
MoliPlayer Pro – Music & Video
Quick Controls – Tools & Productivity
Creative Camera – Photo
Avirall time Suite – Tools & Productivity
Windows Top Free

Instagram BETA – Photo
Facebook – Social
Kik Messenger – Social
Beats Music – Music & Video
Pandora – Music & Video
Adobe Reader – Tools & Productivity
Music Downloader – Music & Video
WhatsApp – Social
Skype – Social
6snap – Social