July 2014





Trials and Tests

Even in the fast-paced digital space, a lot of activity happens behind the scenes before a public reveal. In this month’s Insights, we see how the PN Labs team tests client products before they’re shared with media reviewers. Our Feature takes a look at some current social media fads to test whether they live up to the hype. We also talk to Doug Madey, Corporate Communications Manager at LinkedIn (a PNConnect client), about his work style. All this, plus the latest news and stats, a new Case Study and more.

Cover photo: Bark in Focus, in Concord, MA

Social Stats
Social Networking Stats

  What’s Trending

Twitter Continues Leadership Shakeup with New CFO
“Twitter’s chief executive, Dick Costolo, has replaced virtually every crucial executive at the company in the last few months as he has struggled to figure out how to get more people using the service… On Tuesday, Mr. Costolo again spun the revolving door, bringing in Anthony J. Noto, the star Goldman Sachs banker who helped Twitter sell its initial stock offering last fall, as the chief financial officer of the microblogging company.”
Source: New York Times

The biggest struggle for Twitter is to continue to offer a distinct and compelling experience from the other platforms while it grows and evolves. It has a unique proposition already, in its proven value for tracking news, links, facts and visuals. It has some unique ad types and targeting tools as well. It will take careful steering for it to stay true to it roots while going through the inevitable changes that new leadership such as this new Wall Street CFO may bring.

Global Trend

The World Cup Breaks New Social Media Ground Around the Globe
“A study by Adobe Systems released last week even predicted that this year’s World Cup will generate more social buzz than any other sporting event, surpassing Sochi Olympic Games and the 2014 Super Bowl… according to the Adobe study, the Asia-Pacific region is producing the most World Cup social buzz with 48% share, followed by Europe, the Middle East and Africa at 32% and the Americas with 20%.”
Source: Forbes

The 2014 World Cup has generated an amazing trove of data for global social media strategies. Digging into these details and understanding how non-U.S. users use social media are vital for crafting a brand story that’s relevant to each audience. For a truly global program, the identification of truly global influencers (as Ronaldo is described in the linked article) can help drive success when considering the relative impact of a large-scale social/PR campaign.

Monthly Active Users: 1,280,000,000
Monthly Mobile Active Users: 1,010,000,000
Monthly U.S. Visitors: 167,800,000

Monthly U.S. Active Users: 54,000,000
Monthly Active Users: 255,000,000

Monthly U.S. Visitors: 67,400,000
Monthly Global Visitors: 196,800,000
Registered U.S. Members: 100,000,000
Registered Members: 300,000,000

Active Users: 200,000,000
Monthly U.S. Visitors: 31,900,000

Active Users: 230,000,000
Blogs: 192,400,000
Monthly U.S. Visitors: 25,900,000

Monthly U.S. Visitors: 38,300,000

Monthly Visitors: 60,000,000

Monthly Unique Users: 70,000,000
Registered Users: 1,000,000,000

Monthly Active Users: 300,000,000

Monthly Active Users: 465,000,000

Registered Users: 239,000,000
Monthly Active Users: 100,000,000

Users: 65,300,000
Monthly Active Users: 41,100,000

Users: 36,000,000

Registered Users: 194,000,000
Monthly Active Users: 51,000,000

Registered Users: 281,000,000
Monthly Users: 143,800,000

Monthly Active Users: 644,200,000
QQ IM Monthly Active Users: 848,100,000

Monthly Active Users: 395,800,000

Users: 50,000,000
Monthly Active Users: 15,000,000

Registered Users: 420,000,000

“All organizations are trying to figure out how they’re going to be compliant by the end of the month of June.”

– KPMG partner Dominic Jaar on new anti-spam legislation that went into effect in Canada this past month. Many companies with marketing that reaches Canada scrambled to come into compliance in time. If you need assistance reviewing your email marketing policies, get in touch with a PNConnect team member.

Advertising Trends


Twitter Rolls Out App Install And Engagement Ads, And New Click Pricing, Globally

“Twitter is kicking off the global rollout of mobile app promotion ads — units that either take users to app downloads, or to the apps themselves if they’re already installed, via a deep link. Along with that, Twitter’s unveiling new cost-per-app-click pricing for the unit and a dashboard to track usage.”
Source: TechCrunch

Now that this offering is available globally, many more advertisers will likely take advantage of it. Facebook’s mobile app ads are already successful in driving downloads directly from app stores, and now Twitter wants a piece of that pie too. It makes sense given that smartphones and tablets are critical to Twitter’s revenue generation. We think it’s likely Apple or Android will also create a marketplace for advertisers to push their apps towards the top of lists in the same cost-per-install model.


Yahoo to Charge Some Advertisers Only for
Ads People Actually See

“Yahoo is moving to give some of its advertisers their money’s worth, by charging only for display ads that actually come into view on someone’s computer screen.”
Source: AdAge

With these new offerings, Yahoo! continues to be a leader. While Google guarantees advertisers viewability across more than 2 million properties in its network, the inventory is often undesirable and can come with creative restrictions. Yahoo! is offering guaranteed views only on its owned properties, and not outside its network of sites. This cuts into the offer’s scale, but it’s still highly valuable due to guaranteed views, advanced targeting opportunities, and top-tier content.

How Trends In Long-Form Content Discovery Affect Future Ad Spend

“But there is still a home for long-form content, and it’s growing. In fact, the short-form culture of snippet-driven platforms, coupled with the skyrocketing boost of mobile devices, is actually helping to funnel consumers more effectively to the longer-form content they can immerse themselves in. A resurgence of magazines has begun, digitally… With that boom comes a new advertising opportunity.”
Source: MediaPost

Digital content is coming full circle. While consumers online are constantly bombarded with headlines and “snippets” of information all day long, they still seek out rich, in-depth stories on topics that are the most relevant to them. When thinking about reaching audiences online, brands and organizations must personalize their message and digital ad technology. New formats and expanded native opportunities are allowing for just that.




Noteworthy News


Google Buys Music Playlist Service Songza

“Acquiring Songza could help Google improve its ability to offer musical ‘curation’ — the buzzword of the moment in digital music, meaning the ability to generate playlists of songs that are tailored to each user. In the case of Songza, its specialty is a concierge service that matches playlists to particular times of day, or to activities, like working, studying or entertaining at home.”
Source: New York Times

Google has been steadily advancing into new territory and strengthening its position as a consumer-friendly brand with some focus on entertainment (with Chromecast, for example). In addition to the entertainment play, Songza is also a gateway to more structured data that can add to Google’s nuanced picture of user behavior. This also ties back to its complex advertising ecosystem.



Snapchat Launches “Our Story”

“My Story has always represented a singular, personal experience. We wanted to build something that offered a community perspective – lots of different points of view. After all, our friends often see the same things in totally different ways…. We built Our Story so that Snapchatters who are at the same event location can contribute Snaps to the same Story. If you can’t make it to an event, watching Our Story makes you feel like you’re right there! It’s really easy to use.”
Source: Snapchat Blog

Snapchat is taking chances where Twitter is not — and winning as a result. Snapchat itself is a mystery to some, but it truly is as simple as photo messaging or sending “Snaps.” It requires imagination and the right brand DNA to make the platform work in a brand publishing program, but this particular enhancement broadens its brand appeal. It’s an intriguing new curation option for brands that participate in live consumer events like the major festivals.

“Buy Now” Buttons Start Appearing in Tweets

“The products being shared in these tweets come from a shopping app called Fancy… So did Fancy accidentally make public another Twitter Commerce experiment? Is Twitter starting to facilitate in-tweet purchases? The companies aren’t saying.”
Source: re/code

That Twitter is experimenting with commerce integration hints at a brilliant differentiation strategy. It may also yield a better comparison with a brand like Pinterest, rather than its standard rival Facebook. In addition to increased collaboration within social media, commerce represents a tremendous opportunity. Once this apparent experiment becomes a feature, brands that have a transactional play on Twitter will want to integrate it quickly.


“Native experiences beat their traditional display counterparts in almost every metric.”

– Yahoo!’s Marissa Mayer sharing her view with the Cannes audience that high quality content, in many cases, can be the advertisement.


Hype vs. Truth: A Guide To Hot Topics

The tech industry and its media outlets have a notoriously short view of history and a notoriously narrow view of real-world use cases and strategies. On top of that, a whole class of “gurus” make a living with hyperbolic blanket statements that you simply must be on this new platform or follow that new trend. Chasing fads is both exhausting and counterproductive, and often it’s difficult to tell what’s good counsel and what’s social media snake oil. In a recent survey, PNConnect leaders helped provide color and insight on the current crop of social media trends.

Real-Time Marketing


43% Truth, 57% Hype
Ever since Oreo’s prompt Twitter response to the blackout at the 2013 Super Bowl, social media marketers have been abuzz about real-time marketing. While the tactic has had some major hits, on balance PNConnect leaders were unwilling to call it a silver bullet.

“There’s no evidence that Oreo ever sold more cookies. These efforts weren’t totally fruitless, but brands should pinpoint the hard value(s) they’re searching for and consider whether this is the best use of their marketing dollars.”
“You can’t plan spontaneity. Banking too much on real-time marketing looks like you’re trying too hard to be cool.”
Still, respondents highlighted why real-time marketing resonates. Popular real-time tweets demonstrate the value in humanizing your brand and making your updates feel less formulaic.

“Paying closer attention to cultural events and talking points and gearing some of your content toward them can emphasize a brand’s human side and attract attention if done wittily. It’s a careful line to tread.”
“Real-time marketing is a chance for a fresh and more original form of content than what brands usually ‘schedule’ and put up.”


Click-bait Headlines


100% Truth, 0% Hype
We’ve all seen the links with titles like “This 7-Year-Old’s Epic Drum Solo WILL Bring You to Tears.” Here’s another headline: “Followers Hate Them! Brands Discover One Weird Trick to Inflate Pageviews.” Of course, no brand benefits from using misleading or ludicrous titles for their content. And while the likes of Buzzfeed and Upworthy aren’t models to copy directly (see The Onion’s Clickhole for the ridiculous extreme), they do have a few worthwhile tactics brands should consider when it comes to the nuts and bolts of publishing.

“Attention is a finite resource, and brands have to compete for it. But unlike publishers, most brands want to create a lasting connection, not just a click-through — so while brands can glean a lot from the tactics of sites like Buzzfeed, they can’t lose focus on creating value for the reader.”
“It’s important to be visible, and writing killer headers will attract an audience for your content. So yes, learn from masters like Buzzfeed, but also work on consistent content production and promotion in order to build a true community.”


Vanishing Content Apps


57% Truth, 43% Hype
Ephemeral content is in vogue, with apps like Snapchat, Whisper and Slingshot cropping up daily. Networks that focus on anonymity or impermanent messages may seem counter to most brands’ goals, but PNConnect leaders aren’t ready to condemn them just yet.

“Look at the economics: The big social networks are crowded and noisy, and they’re requiring a growing investment of time and money to see a return. Emerging experiences like Snapchat, while smaller in reach, allow brands to organically engage with a younger, potentially more on-target demographic at a fraction of the cost. As always, it depends on objectives and target audience. Just start with a clever strategy.”
“No brand should be on a platform just because it’s cool. Brands relevant to the Snapchat crowd, though, can develop content to draw in audiences.”


Staying on Google+


86% Truth, 14% Hype
Recently, rumors of a Google+ shutdown spread, despite a lack of concrete evidence. PNConnect leadership continues to see value in the platform.

“A brand’s total +1s on Google+ are highly correlated with its search rankings. The platform provides an easy, organic way to boost placement in Google search results. It’s a no-brainer for any brand that’s already spending money on SEO or SEM (and wants to spend less).”
“People will look you up on this sleeping giant. If you have no presence there, you do not exist.”
“At this point Google+ is practically a technical requirement. The primary focus should be on aligning author profiles with their content.”


is Dying


0% Truth, 100% Hype
The legend goes that young Millennials are jumping ship from Facebook, and that this titan among social networks is ripe for its Myspace-esque decline. Yet PNConnect leaders see no reason to call the coroner.

“Never rely on just one social channel, especially when targeting youngsters. Think in terms of the current big social thing and Facebook, not or.”
“Young people may be losing interest in Facebook, but it’s foolish to abandon a platform with such a massive audience. Develop relevant, engaging content, and it will perform. Young people aren’t turned off by good content; they’re turned off by weak and unimaginative efforts to reach them.”
“Facebook isn’t dying, just the hype around it. Brands who went all-in on Facebook had poor strategic planning, but it continues to be a vital element of a broader publishing program.”


To discuss any of these trends in further detail as they relate to your program, ​contact a PNConnect team member.

On Workflow: Doug Madey

Linked In and Looking Forward


In our continuing “On Workflow” series, we hear how Connectors and clients tackle their day and get things done. This month, we talk to Doug Madey, Corporate Communications Manager at LinkedIn.

Tell us about your desk setup.

It’s currently set up as a standing desk. I usually stand for the majority of the workday, but I do have a tall chair if I ever want to take a load off. Everything else is pretty standard, but I try to keep it clean and uncluttered.

Doug’s desk, with a visiting delegation of Entrepreneur Barbies
What are your essential apps
and tools?

A solid instant messaging app is crucial for communicating with colleagues and helps cut down on email. I actually rely on text messaging a lot too, so maybe my answer would be iMessage. And LinkedIn, of course!

How do you push through
workflow blockages?

I take a break from what I’m doing. If, for instance, it’s a blockage in a writing project, I come back to it later with a fresh perspective. I also ask for help, a lot.

What do you listen to while
you work?

All Pandora. It’s the Classical station when I need to get some writing done, and as of late the Violent Femmes station when I’m just in the mood for music.

What’s your approach to
managing email?

If I can answer something in less than one minute I’ll answer it. If I have to spend some time to think about a response I’ll get to it when I can. I have no desire ever to get to “inbox zero” and I’m not sure why anyone would.

What’s your most productive time of day? Why?

If I get after it early, I can get a huge chunk of work done between 7 and 9 a.m. before most people fill up the office.


What’s an unusual work habit
you have?

I use a fair amount of emoticons and smiley faces in my emails and texts, definitely more than others do.

Do you have any routines to help you get through your day?

I ride my bike to work whenever possible. If I can avoid traffic and get some time to exercise and take in fresh air, the rest of my day always feels more productive. I also think it’s important to take breaks throughout the day. There’s a nice path that wraps around the LinkedIn office that takes 20 minutes to walk. Walking it solo or taking a walking meeting is always a good way to shake things up.

Digital Dictionary

Content Decay

The result of putting all your content on Facebook, Twitter, and other social networks that aren’t indexed by search. After a few hours — or at most a couple days — the content is buried under newer posts, gone for good, but won’t be surfaced to people searching in Google. To avoid content decay, anchor content on an owned channel, such as a blog, in addition to surfacing and promoting it via social networks. The content still enjoys a moment in the sun via social shares, but then continues to draw search traffic day in and day out, providing ongoing value.
Case Study

Case Study

IKEA Goes After Fan Site, Learns Lesson

Since launching in 2006, has grown into a mecca for IKEA zealots with a do-it-yourself attitude. The Internet’s thriving community of Swedish flatpack furniture fans has embraced the site’s varied collection of “hacks,” user-submitted furniture and household items crafted from mashing up IKEA products (popular creations include vase walls, kid’s raincoats and CATwalks). The site’s disclaimers makes it very clear that it is not associated with Ikea.

In mid-June, Jules Yap, who manages the site, received a cease & desist letter from IKEA demanding that she turn over the IKEAHackers domain, as well as other stipulations. The news spread quickly among the IKEA fan community and generated significant media coverage. The chatter focused on the obvious question: why would IKEA want to shut down such a popular fan site? Social media discussions also took IKEA to task for the heavy-handed and big-corporation legal approach to the outreach. As is usual with these sorts of social media flare-ups, the anti-IKEA mob grew online.

In fairly short order, IKEA reached out directly to Jules to find an amicable solution, and released an official statement:

“We want to clarify that we deeply regret the situation at hand with IKEAhackers. It has of course never been our ambition to stop their webpage. On the contrary, we very much appreciate the interest in our products and the fact that there are people around the world that love our products as much as we do. We are now evaluating the situation, with the intention to try to find a solution that is good for all involved.”

In the discussions, Ikea agreed that the site can retain the domain name, but there may be other changes required as part of the final agreement. The social media critics virtually surrounding their local IKEAs with pitchforks and torches have gone home for now, and while a positive outcome is on the horizon, rightly or wrongly IKEA will now join the ranks of examples of corporations that “don’t get it.”


External critics can be quick to criticize brands for their social media missteps with the overused trope that a brand “doesn’t get it” — a jab that usually precedes their offer to “help” the brand. Many of these critics have never worked with large organizations and don’t understand the complexities involved with the enterprise. Behind the scenes, there are almost always internal factors that lead to situations like this that the public and media will never see. In IKEA’s case, it could have simply been a lack of internal communication with the legal team, which contacted the site owners without ever thinking of notifying the social team.

The point isn’t to over-speculate on what happened internally but to learn from the situation. Does your legal department know to consult the social team on any matters or actions that may involve social media, fans, and customers, or the Internet in general? Have you educated the legal department of the importance of social media and fan communities to your brand?

Part of being an effective external communicator is working internally and having a seat at the table when key decisions are made. Of course, trademark defense is something that legal departments take very seriously. It may not be possible to stop every issue, but at least you can provide counsel on how to best approach a situation. That way you are proactively working to find the best solution, rather than reacting to it.

Google Selfie





The Google Art Project camera at The Paris Opera, one of many robotic selfies collected by artist Mario Martínez Santamaría in his Tumblr blog


Product Testing Labs

Surveys indicate that 55 percent of consumers are more likely to buy a product if it receives a positive review online. Yet glowing customer reviews are just a part of the puzzle: a good score from a leading media outlet can be even better. Positive media reviews improve product perception and sales and help a product stand out among competitors. It’s critical to a product’s success that its media reviews go smoothly and that the product sent for review is fully ready to undergo scrutiny. That’s why any company that sells products reviewed by the media needs a product review program, which evaluates a product in advance of its media debut.
In most product review programs, staff read through background materials from marketing departments and then pitch reviewers they don’t know about a product they never touch. Porter Novelli Labs takes a much more active approach in evaluating everything from HP printers to Hitachi hard drives to Fitbit fitness trackers.

Of course, no agency can create credible positive reviews. Instead, PN Labs provides value by evaluating a product as if we were external reviewers. Our testing lab allows us to gain thorough experience with products. From benchmarking to troubleshooting to competitive testing, we’re able to play with devices until we know them like the back of our hands. Because of this, we’re able to anticipate and even predict the outcome of a review, helping our clients get the best results possible.

What’s the base equipment for a testing lab?

The equipment in your lab is dictated by the products you’re testing. At PN Labs, we predominantly test PCs, printers and phones, so we have:

  • A desktop computer to use as the installation testbed for printers
  • Variously sized jeweler’s loupes for inspecting print job quality
  • A lightmeter, which tells us just how bright a device’s screen is
  • A SpyderHD Color Calibration system (One reviews outlet recently revealed they’ve started using this, along with some open source software, to evaluate the color rendering capabilities of tablets and notebooks, so naturally we followed suit.)
  • A laser temperature gun for quantifying just how hot a notebook or tablet gets
  • Stopwatches for timing various actions, like boot time or print time
  • Various industry-standard software packages for testing PC performance and graphics capabilities

  • Jeweler’s loupes for inspecting print job quality

  • Lightmeter for measuring screen brightness

  • SpyderHD Color Calibration system

  • Laser temperature gun

  • Stopwatch for timing boot time, print time et al.

What’s the typical
testing process?

Testing varies by product, but in our labs, we investigate how major media outlets test client products and replicate those methods as closely as possible. We periodically revisit those outlets to ensure our methods are current, and we even meet with some outlets to get direct insight into their testing practices.

Once a product testing plan has been defined, we run the target product through that plan and document the results as we progress. Once testing is complete, we compile the results – our overall impressions, highs and lows – to create our Agency Testing Report.

What are the keys for success, lessons learned, and pitfalls to avoid?

  • Be in control of the testing environment at all times. Set up the devices yourself. Limit contact to devices so you know absolutely what happened to them.
  • Know that you can’t replicate every test, either because the test requires a $10,000 piece of equipment or some proprietary software solution hand-built by the outlet. In some cases, you may just be unaware of the specifics of a test.
  • Make sure the device has had all available OS updates applied. While an end user may not do this, reviewers will, and we aim to replicate their experience, not the users’.
  • Only install what’s necessary for testing, and make sure that no other application is running when you’re running a benchmark or testing a feature.

How is testing output interpreted and shared?

We create an Agency Test Report (ATR). The ATR lists all the pros (“highs”) and cons (“lows”) of the device, as well as “mids” – details we didn’t love or hate. We also include any benchmark test results and specific information about the device configuration tested.

In addition, we examine and compare competitive products to the target product, pointing out where it shines and where it might falter. This lets our customers (reviews teams) understand the target product’s landscape and make informed decisions about how to position it.

Finally, we make a recommendation for how to proceed with a reviews program for the device, suggesting specific outlets and providing general campaign strategy. Our goal is to take care of the reviews team (which may be located internationally) that may never lay hands (or eyes) on the product, but still needs to possess as much knowledge and support for a reviews program as they can.


PNConnect is the global digital services offering from Porter Novelli. Our global team spans 60 countries and brings the combined digital resources of our social media marketing, creative production, paid promotions and web development capabilities together for one purpose — to help our clients share their story with the world.

For more information about our team and approach, or to learn how we can help your organization with digital strategy, development and measurement, please visit the PNConnect site.


Thank You


Many thanks to our July contributors.

Mary Gaulke in Sarasota compiled this month’s Feature about social media fads, and Will Tucker in Seattle wrote our Insights piece about PN Labs. Robert Veliz in New York City contributed stories and insights for the Social Networking Stats and Noteworthy News sections. Amanda Wu provided the latest stats, and Doug Madey at LinkedIn in San Francisco took the hot seat for On Workflow. Allison Brill in Washington, D.C., shared updates and insights on Advertising Trends. Josh Hallett in Winter Haven, Florida, wrote up the case study on IKEA and defined “content decay” for our Digital Dictionary.

Ketan Deshpande in Boston took our cover photo. The photo of Marissa Mayer was shared from Wikimedia Commons and the Google bot photo from “The Phantom in the Mirror” Tumblr blog. Horia Varlan uploaded the graduated cylinder photo to Flickr, and Yassan Yukky uploaded the the Ikea cart photo, some rights reserved. Some backgrounds courtesy of

Thanks to Jennifer Laker, Nik Wilets, Peter Schiebel, and Sean O’Shaughnessy from the Platforms team for providing design and development support, and to Josh Hallett, Mary Gaulke, Dave Coustan and Tom Harris for editorial oversight and proofing.

Drop Us a Line

We’re eager to hear your thoughts on this edition and your suggestions for future issues.



Top iOS Apps

iPhone Top Paid

Heads Up! – Games
Minecraft Pocket Edition – Games
Afterlight – Photo & Video
Geometry Dash – Games
Blek – Games
Plague Inc. – Games
Facetune – Photo & Video
Buddyman – Games
Sky Guide – Reference
Worms3 – Games

iPhone Top Free

FIFA Official App – Sports
TwoDots – Games
Wallpapers for iOS7 – Entertainment
Rival Knights – Games
Facebook Messenger – Social Networking
The Line – Games
Traffic Racer – Games
Piano Tiles – Games
Wrong Way Racing – Games
Instagram – Photo & Video
iPad Top Paid

Minecraft Pocket Edition – Games
Toca Town – Education
Blocky Roads – Games
The Survival Games – Games
Blek – Games
Disney Karaoke – Music
Heads Up! – Games
Survivalcraft – Games
Buddyman: Kick HD – Games
Angry Birds Star Wars – Games

iPad Top Free

Bubble Witch Saga 2 – Games
Rival Knights – Games
Brainbean – Education
Microsoft Word for iPad – Productivity
Care Bears Rainbow Playtime – Games
Netflix – Entertainment
FIFA for iPad – Sports
Republique – Games
YouTube – Photo & Video
Skype for iPad – Social Networking

Top Android and Windows Apps

Android Top Paid

Minecraft Pocket Edition – Games
FoxFi Key – Communication
Poweramp Full Version – Music & Audio
Nova Launcher Prime – Personalization
Plants vs. Zombies – Games, Casual
Bloons TD – Games, Strategy
The Game of Life – Games, Board
Card Wars – Games, Card
Wipeout – Games, Action
Titanium Backup PRO Key ★ root – Tools

Android Top Free

Facebook – Social
Guess the Emoji – Games, Trivia
Pandora – Music & Audio
Facebook Messenger – Communication
Instagram – Social
Monster Legends – Games, Simulation
Don’t Tap The White Tile – Games, Arcade
Snapchat – Social
Netflix – Entertainment
Super-Bright LED Flashlight – Productivity
Windows Top Paid

Movie Maker 8.1 – Photo
OneMusic – Music & Video
Metrotube – Music & Video
Background Designer – Tools & Productivity
Flashlight + – Tools & Productivity
MoliPlayer Pro – Music & Video
Start Perfect – Tools & Productivity
MyTextTwister Pro – Social
WPCentral – News & Weather
Phototastic Pro – Photo
Windows Top Free

Pandora – Music & Video
Facebook – Social
Instagram BETA – Photo
Files – Tools & Productivity
Messenger – Social
Adobe Reader – Tools & Productivity
MUSIC+ – Music & Video
ooVoo – Social
Skype – Social
Weather – News & Weather