The hallmark of the new design is simplicity. Apple explains that the designers started with the user experience, which set the visual direction:
“It has a new structure, applied across the whole system, that brings clarity to the entire experience. The interface is purposely unobtrusive. Conspicuous ornamentation has been stripped away. Unnecessary bars and buttons have been removed.”
Design highlights include:
Apple has been quietly invading the enterprise space for years. With the introduction of mobile device management and enhanced security in 2010, Apple made new friends in the corporate IT world. Many companies had iPhone users accessing systems and resources outside their control and needed the added security and tools to ensure their data was protected in the case of theft, or more commonly, loss and termination. iOS 7 continues down the path of courting enterprise users, with a number of additions:
In June, Apple released the iOS 7 beta for developers and announced plans for a public release this Fall. The new OS will be compatible with iPhone 4 and later, iPad 2, iPad with Retina Display, iPad Mini, and the 4th generation iPod Touch.
Taking a cue from a time-honored college tradition, the “students” of Monsters University pulled an all-nighter at Disney Parks and Resorts over Memorial Day weekend. The event was a key moment in a larger Monstrous Summer campaign centered on the new Disney•Pixar release, as well as an important milestone: for the first time ever, Magic Kingdom Park, Disneyland park, and Disney California Adventure park were all open simultaneously for 24 hours straight. A highly caffeinated PNConnect team stayed up too, supporting client Disney Parks Social Media in promoting and covering the event via the Disney Parks Blog and associated social channels.
The publishing team began preparations months in advance, helping the client coordinate with internal entertainment, merchandise, and food teams to develop a promotion and coverage plan that highlighted events on both coasts while providing engaging content for fans. Through meticulous planning, the team developed a comprehensive editorial calendar, along with a staffing plan. The team also developed a special “live blog” format to showcase the non-stop activity on the Disney Parks Blog, without deploying any additional development or software.
Over 27 hours (24 + a 3-hour head start on the East Coast) the team helped produce, publish and promote 40 blog posts, 113 photos, 123 tweets, and 3 videos, as well as Facebook activity. The blog generated 200,000+ page views in the first week following the event, and 13,387 fans used the official event hash tags #Disney24 and #MonstrousSummer 27,282 times, reaching 8 million Twitter users for 66 million total impressions.
How did you land in your current role?
My role is relatively new: my boss created a pan-HP Social Media/Influencer Relations role that expanded on the work I was doing for the PC division the past few years. I’m tasked with creating the first pan-HP social media program for the global communications team and creating innovative and collaborative influencer programs that enhance the HP brand and all of our products. It’s a little daunting (We’re a huge company!) but I love the challenge.
What are you most proud of?
Last year, I created HP’s invitation-only global Influencer Advisory Board (IAB), a group of 21 global tastemakers and influencers in the fields of technology, entrepreneurship, design, fashion and music. It’s an amazing group of people that meets on a monthly basis under NDA to discuss technology-related topics including design, packaging, go-to-market, social media and feature sets. The goal is to use those insights to deliver the best HP experiences to customers in those target areas. The fresh perspectives the IAB members bring to our teams in the monthly meetings are fantastic.
Tell us about an average day for you.
That’s one of the best parts of my job – there isn’t an average day. So far today I have participated in a Twitter Chat on behalf of HP, had some calls with our EMEA team about our ARTIST#TALK music influencer program launching in the UK, reviewed some social media content, and spoken with the Beats Audio team about some projects. The rest of my day will be spent coming up with creative ideas for the influencer program and working on the editorial process for our social media program.
What’s the biggest industry challenge you see ahead?
People are bombarded with information right now and everyone has their own channel of preference, which makes distributing the right information to the right people in the right manner a challenge. Yesterday’s Facebookers are today’s Snapchatters and Vine shooters. The sheer number of content distribution options and people’s propensity to abruptly shift their usage from one platform to another are huge challenges for the communications industry.
What advice would you have given yourself four years ago?
I moved to the U.S. four years ago after a decade in Europe to join HP. So I suppose the best advice would be, “Just keep saying yes to all those challenges and opportunities people offer. Yes, you will have sleepless nights and sometimes wonder if you are making the right decision as you charge ahead into unchartered waters, but there are some amazing things you are going to learn and achieve with great people. Go! Go! Go!”
Each month we select a client’s “Burning Question” and solicit answers from other clients and our senior staff. Something on your mind? Drop us a line at email@example.com and tell us about it.
For more information about our team and approach, or to learn how we can help your organization with digital strategy, development and measurement, please visit the PNConnect site.
From Des Moines, Jeremy Harrington contributed our feature story, explaining what to expect in iOS 7. Beca Mueller in Winter Haven brought us the case study on Disney Parks’ Monstrous Summer All-Nighter, as well as our guide to live publishing a press event. Chad Hyett in New York and Chris Thilk in Chicago contributed stories and insights for the Social Networking Stats, Advertising Trends, and Noteworthy News sections, and Amanda Wu provided the latest stats. Ryan Lack brought us the Spotlight interview with Hewlett-Packard’s Melissa Zieger. Dawn Arteaga, Dave Coustan, and Tom Harris answered this month’s Burning Question.
Thanks to Jennifer Laker, Peter Schiebel, Sean O’Shaughnessy, and Jeremy Harrington from the Platforms team for providing design and development support. Finally, thank you to Mary Gaulke, Josh Hallett, Dave Coustan, and Tom Harris for their editorial oversight and proofing.
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