June 2014






are tough to maintain and tougher to repair. In this month’s Case Study, we see how the PN Melbourne team used images and encounters to overcome the pervasive — and misguided — reputation that hinders greyhound adoptions. Our Feature examines new rules governing employee social media policies. We also see how leading communications agencies are working to build stronger bridges between PR and the Wikipedia community. All this, plus the latest news and stats, our guide to Twitter cards, a new On Workflow, and more.

Cover photo: One of Josh Robenstone’s pieces from “Every Greyhound Has a Story,”
a photography exhibition profiled in this month’s case study.

Social Stats
Social Networking Stats

  What’s Trending

Analyst Mary Meeker: As Internet User Growth Slows, Mobile Usage Soars
“According to data from various sources gathered by Meeker and her team, the total number of Internet users in the world is growing less than 10 percent per year and slowing. The number of smartphone users is growing 20 percent per year but also slowing. But here’s a category where growth is just exploding: Mobile data traffic. It’s up 81 percent with accelerating growth, driven in part by video.”
Source: Re/code

The full report, available here, is well worth reviewing. A key factor contributing to slowing Internet growth is the dearth of new territory to expand into. Looking ahead, big growth markets like China will slow as well. The impressive growth in mobile traffic is an important reminder to keep mobile users top of mind mind for publishing programs.

Global Trend

Instagram Expands Ads to International Users
“The photo-sharing service owned by Facebook announced on Tuesday that it will begin showing in-feed ads to international users “in the coming months,” according to a company spokesperson. Instagram will start with three countries — Canada, the United Kingdom, and Australia — but more countries could be added in the future.”
Source: Mashable

Instagram has made some marked improvements to its interface and business model in the last months. International ads, especially when focused on well-known global or regional brands, could yield a nice revenue boost, when factoring in more than 200 million users. Users have generally acted as expected to ads in their Instagram feeds, but the medium is primed for success as a platform for brands to connect with their audience.

Monthly Active Users: 1,280,000,000
Monthly Mobile Active Users: 1,010,000,000
Monthly U.S. Visitors: 167,800,000

Monthly U.S. Active Users: 54,000,000
Monthly Active Users: 255,000,000

Monthly U.S. Visitors: 67,400,000
Monthly Global Visitors: 196,800,000
Registered U.S. Members: 100,000,000
Registered Members: 300,000,000

Active Users: 200,000,000
Monthly U.S. Visitors: 29,200,000

Blogs: 189,200,000
Monthly U.S. Visitors: 24,200,000

Users: 70,000,000
Monthly U.S. Visitors: 38,300,000

Monthly Visitors: 60,000,000

Monthly Unique Users: 1,000,000,000

Monthly Active Users: 300,000,000

Monthly Active Users: 465,000,000

Registered Users: 239,000,000
Monthly Active Users: 97,000,000

Users: 65,300,000
Monthly Active Users: 54,000,000

Users: 36,000,000
Monthly Unique Visitors: 19,000,000

Registered Users: 194,000,000
Monthly Active Users: 51,000,000

Registered Users: 281,000,000
Monthly Users: 143,800,000

Monthly Active Users: 644,200,000
QQ IM Monthly Active Users: 848,100,000

Monthly Active Users: 395,800,000

Users: 50,000,000
Monthly Active Users: 15,000,000

Registered Users: 420,000,000

Sergey Brin is a Weirdo



“I don’t connect with a lot of people. I’m kind of a weirdo. It was probably a mistake for me to be working on anything tangentially related to social to begin with.”

– Google co-founder Sergey Brin, reflecting on his role in developing Google+, at Recode’s Code Conference

Advertising Trends


Pay Attention: Net-Neutrality Rules Could
Shake Up Online Advertising

“But while the net neutrality debate has focused on companies that provide entertainment or services on the web… it is also a big deal for marketers that use those pipes to communicate with their customers, like Unilever and P&G… As the Federal Communications Commission comes closer to setting actual rules that might establish a multi-tiered system of fast lanes and slow lanes, they should be paying attention. If the FCC does allow Internet Service Providers to give speedier data delivery to companies willing to pay for the privilege, the online ad and publishing industries could look a lot different in the not-so-distant future.”
Source: AdAge

With the proposed tiered approach to data delivery, both consumers and advertisers may see a different landscape for online advertising. This new system could offer carte-blanche for big player ISPs to collect and aggregate even more data on consumers. For advertisers, sites that fall into the fast-track will begin to charge more for inventory, meaning higher CPMs and fewer offerings.





Lessons on Millenials From
Teen-Targeted Swagvertising

“Advertisers have always had difficulty keeping up with our millennial swag, and now a new subreddit keeps track of the worst attempts in recent history. Familiarize yourself with /r/FellowKids, your one-stop-shop for awkward and uncomfortable moments in millennial-targeted marketing… From raps about staying away from strangers to ‘Gangnam Style’ coupon books, the advertisements paint a pretty depressing picture of how society thinks our generation processes information.”
Source: Mashable

Millennials (born between 1982 and 1993) are vital in today’s marketplace. They are tech-savvy, diverse, and active in social issues. Many believe businesses should have a greater purpose than just making money. That said, some have deemed the entire generation a narcissistic, entitled bunch, only concerned with “selfies” and SnapChat. It’s easy to rely on generalizations when developing a marketing approach, but when your target audience is as connected and vocal as Millennials are, it’s more effective to develop nuanced audience insight on what is truly driving Millennials’ behavior.

Why Brands Shouldn’t Rule Out Facebook Just Yet

“We see the true measure of success on Facebook as achieving quality at scale, not just scale alone… The complete story is that Facebook’s adjusted algorithm is showing content to a smaller number of people, but a higher percentage of those people are more interested in that content.”
Source: AdAge

Brands on Facebook are seeing a decrease in organic reach, but an increase in engagement and viral impression rate, thanks to Facebook’s targeting algorithm. The decreased reach may seem bad, but targeting the right audience is more effective than getting exposed to a larger, wrong audience. We recommend implementing small paid campaigns to promote content that is doing well organically. As part of this, we need to value engagement over the number of fans in the community. PNConnect has always thought this way, and now it appears that Facebook’s paid model is moving in this direction too.

Noteworthy News


Twitter Experiments With Video-Sharing

“I suppose it’s also possible for Twitter to open up the feature to all of its 255 million unique users, and create a YouTube-like video-sharing platform that’s open to the public. But I doubt that, since storing and serving all that video is enormously expensive and hard to monetize. Also, YouTube already exists.”
Source: Re/code

The video-sharing feature would make it easier for users to share videos — for example, by searching for a hashtag. A video would appear as “provided” by an account, not “promoted.” At the moment it seems too similar to YouTube, but additional experimentation may take it in new directions.

Facebook Accidentally Rolls out Snapchat Competitor Slingshot

“Facebook on Monday accidentally launched Slingshot, its latest attempt at creating a Snapchat competitor. It’s not clear how the app launched accidentally but it briefly appeared in the App Store, though it was only available to users in certain countries. The iOS app, which will apparently be launching officially ‘soon,’ allows users to send disappearing photo and video messages.”
Source: Mashable

The most interesting aspect of Facebook’s entry into this area may be its continued focus on P2P messaging over general sharing in the news feed. The launch and increased use of something like Slingshot has the potential to give brands more presence in the news feed in the absence of excessive status updates that (today) often drown out organic posts.

Google Introduces Google+ Stories and Movies

“Enter Google+ Stories, which can automatically weave your photos, videos and the places you visited into a beautiful travelogue. No more sifting through photos for your best shots, racking your brain for the sights you saw, or letting your videos collect virtual dust. We’ll just gift you a story after you get home. This way you can relive your favorite moments, share them with others, and remember why you traveled in the first place.”
Source: Google Blog

While this seems to primarily be an appeal aimed at a general consumer audience, it creates some interesting possibilities for opportunistic brand publishers as well, as they can create fairly slick, turnkey “Stories” around events and other occasions, in the same vein as Storify.

LinkedIn’s New Profile Design Takes a Hint From Facebook and Twitter

“The new look is similar in style to other major social networks like Facebook and Twitter, which are becoming more visual in their designs. Twitter began rolling out its new design in April, and just recently completed the transition for all users last week.”
Source: Mashable

This has been heralded as another move in the embrace of “the visual Web” for the way it positions big, bold photos as being, if not the most important thing than a very important part of someone’s social profile on just about all networks. It pushes the need for everyone to hone at least basic visual chops, or get left behind.


“In general, we’ve found that people engage more with stories that are shared explicitly rather than implicitly, and often feel surprised or confused by stories that are shared implicitly or automatically.”

– Facebook developer Peter Yang, catching up to what many in the responsible UX community have been saying for years.


The New Rules for Social Media Policies

Recently, the National Labor Relations Board (NLRB) issued several rulings regulating what companies may dictate in their social media policies. Most brands use a social media policy to define the expected and acceptable behaviors and conversations online when employees represent or speak about the company. Now is the time to revisit your own social media policy and ensure it could stand up in court. Here is our guide to the most relevant rulings.


It’s now illegal to require that employees include a disclaimer on their social profiles that the opinions they express do not necessarily reflect those of their employer.

In the recent ruling, the judge stated,

An ever increasing amount of social, political, and personal communication, increasingly by people of all ages, takes place online… A rule that required Kroger employees, who are identified as such, to mouth a disclaimer whenever they conversed with others about ‘work-related information,’ while standing on a street corner, picket line, in church, in a union meeting, or in their home, would never — ever — withstand
scrutiny. As with traditional, in-person communication, this required online disclaimer has no significant legitimate justification and is, indeed, burdensome to the point that it would have a tendency to chill
legitimate section 7 speech.

Predictably, this decision has met with significant criticism, so there may be more to come on this subject at the appellate level. But for now, if you have a caveat in your social media policy that employees are required to include such a disclaimer in their personal social media accounts, your policy may be in violation of the law.

When discussing a company with which one is associated, an employee can no longer be required to disclose their connection to that company.

It’s true that the FTC has long held that employee anonymity when discussing a company can mislead consumers, and the FTC (not to mention years of online etiquette) has suggested that employees should disclose their connections to a company when discussing that company. However, the recent ruling by the NLRB holds that denying anonymity infringes on employees’ right to organize without concern for retaliation or consequence.

What does this mean? How can one government body seem to endorse anonymity while another suggests anonymity is misleading? Despite the apparent conflict, a fine line does exist that keeps the NLRB and the FTC in harmony.

Anonymity when discussing working conditions or policies of an employer is intended to ensure that people can, within reason, organize and criticize their employer. The FTC concern is meant to ensure that biased information is not spread as objective. This is the critical distinction: Employees are assured the right to anonymity online when talking with one another about their job; when discussing products or services with potential customers, however, it’s best to identify or disclose one’s connection to the company so that a potential customer knows that what is said may be biased.

“Denying anonymity infringes on employees’ right to organize without concern for retaliation or consequence.”

“‘Confidential information’ is considered unfairly vague.”

Companies may no longer put blanket prohibitions against disclosing “confidential information” in their social media policies.

Instead, they must specifically describe which information is considered confidential – and this cannot include wages or benefits (the right to discuss these is protected by law), management changes or leadership policies. “Do not disclose confidential information” is considered unfairly vague.

Of course, NLRB decisions and positions will continue to impact organizations’ social media policies and programs, so brands should pay attention as these decisions are revisited at the appellate level. PNConnect will continue to monitor the regulatory environment around social media and report on any upcoming changes. If you have any questions about how these regulations may affect you, please reach out to your account lead or email PNConnect.

A Shared Commitment to Working with Wikipedia

Professional communicators and Wikipedians have had longstanding difficulties finding common ground. Agency efforts to champion clients and tell their stories are often at odds with the Wikipedia project’s approach to ensuring objectivity.

In an effort to help bridge this gap, Porter Novelli was proud to join representatives from leading communications agencies, leaders from Wikipedia’s volunteer community, and academic observers in creating a shared commitment to do right both by Wikipedia and by the clients and professional relationships each firm represents. On June 10th, the group published this statement to Wikipedia.

For more on how this commitment came about, check out our post on the PNConnect blog.

On behalf of our firms, we recognize Wikipedia’s unique and important role as a public knowledge resource. We also acknowledge that the prior actions of some in our industry have led to a challenging relationship with the community of Wikipedia editors.

Our firms believe that it is in the best interest of our industry, and Wikipedia users at large, that Wikipedia fulfill its mission of developing an accurate and objective online encyclopedia. Therefore, it is wise for communications professionals to follow Wikipedia policies as part of ethical engagement practices.

We therefore publicly state and commit, on behalf of our respective firms, to the best of our ability, to abide by the following principles:

  • To seek to better understand the fundamental principles guiding Wikipedia and other Wikimedia projects.
  • To act in accordance with Wikipedia’s policies and guidelines, particularly those related to “conflict of interest.”
  • To abide by the Wikimedia Foundation’s Terms of Service.
  • To the extent we become aware of potential violations of Wikipedia policies by our respective firms, to investigate the matter and seek corrective action, as appropriate and consistent with our policies.
  • Beyond our own firms, to take steps to publicize our views and counsel our clients and peers to conduct themselves accordingly.

We also seek opportunities for a productive and transparent dialogue with Wikipedia editors, inasmuch as we can provide accurate, up-to-date, and verifiable information that helps Wikipedia better achieve its goals.

A significant improvement in relations between our two communities may not occur quickly or easily, but it is our intention to do what we can to create a long-term positive change and contribute toward Wikipedia’s continued success.”

On Workflow: Mandy Griffiths

Feed the Body, Feed the Mind


In our continuing “On Workflow” series, we hear how Connectors and clients tackle their day and get things done. This month, we talk to Mandy Griffiths, Social Media Strategist at Porter Novelli Melbourne.

How do you fight procrastination?

I work best when I have a deadline, so if no specific timing is presented I’ll offer one up that is tight but achievable. Then I have no excuse for putting things off, and I’ll be letting people down if I don’t deliver (within reason; particularly in our industry, things can pop up unexpectedly). Little rewards (like chocolate!) also help, and crossing something off my to-do list is incredibly satisfying.

Tell us about your desk setup.

My desk is covered in business cards, client folders and magazines. I’m no minimalist, but I know where everything is. I’ve been using a second monitor on my computer for a few years, and now I can’t live without it. One monitor for emails, one monitor for work. It’s brilliant.
What are your essential apps
and tools?

I have an old school paper to-do list to keep me on track. My Samsung Galaxy phone is indispensable to keep up with emails when off-site (so long as the battery doesn’t go flat), and in terms of apps, the Pages Manager app to manage Facebook communities is the most useful for me personally. That and Instagram.

I also have a “scalp massager” on my desk to use when I feel my brain needs to be (literally) stimulated.

How do you keep up with news in your industry?

I subscribe to a lot, but pay the most attention to HASO (Help a Socialist Out) for tweetable content, Springwise for unique ideas, Jay Baer’s Convince and Convert for client inspiration, and PR Daily for industry news. I collect the pieces I find most interesting in a folder and share them with the office weekly in my “Four Clicks” email.

What work problems have you solved recently? How?

Problem: My days are often disorganised and derailed.
Solution: I began going to the gym at lunch time three days a week. It helps me prioritise what needs to be done in the morning (pre-gym) and in the afternoon (post-gym), so I know if I’m off target a lot earlier. In addition to the health benefits, I find that getting away from phone calls and emails allows time to think through problems or opportunities. I often have my best ideas for a campaign while running on a treadmill.

Problem: We’re heading into winter in Australia, thus the winter blues – also known as SAD (Seasonal Affective Disorder).
Solution: I’ve started the Monday Soup Club, where everyone takes turns bringing in soup on a Monday for the rest of the club. Healthy, cheap, hot and delicious.

How do you take notes?

On old fashioned pen and paper. It’s a bit embarrassing when clients pull out their iPads and I’m supposed to be the early adopter, but it works for me and helps me sort out my thoughts before I turn the notes into a summary email or content. If I’m at an event, I take notes by live tweeting (sharing is caring). While it’s not really for that purpose, your Twitter profile can be a great archive for interesting articles, stats and insights.

How do you push through
workflow blockages?

If I’m having trouble starting a task, I’ll take some time out and focus on completing smaller/simpler tasks. Then I get a sense of achievement from getting things done, become re-motivated, and am often ready to tackle what wasn’t working before. Taking time out, getting out of the office and away from the phone or computer, and even exercising often help, because your mind has uninterrupted time to process thoughts and you get a chance to reflect on the bigger picture or consider a different angle.

Digital Dictionary

Content Strategy vs. Content Marketing

Content Strategy
An expansive term for all of the activities involved in creating material that is well-aligned to its intended audience, a business objective, and the context for the communication

Content Marketing
A narrower term that usually refers to using content (a video, an article, an experience) in the place of anything else (an offer, a contest, an advertisement) as a step along a user’s journey towards a specific conversion action
Case Study

PN Case Study
Every Greyhound Has a Story

Because greyhounds are largely known as racing dogs, they have a reputation as high-energy, high-maintenance pets. But they’re actually gentle, passive, even lazy dogs that need minimal exercise and space, making them perfect companions for retirees, couples without children, and dog lovers living in apartments. The Greyhound Adoption Program, Greyhound Racing Victoria’s initiative to find homes for dogs who have retired from racing, enlisted Porter Novelli Melbourne to help educate potential adopters on the true nature of these remarkable dogs and raise awareness of adoption opportunities.

Research showed that most people give up their preconceptions immediately once they actually meet a greyhound. This insight set the strategic focus: creating opportunities for the potential adopters to meet individual greyhounds, both online and in person. First, the team developed the content strategy for a new Greyhound Adoption Program Facebook page, focusing on stories and photos of adoptable and adopted dogs, as well as behind-the-scenes details from the program, such as the resident cat that helps test dogs for cat compatibility.

The new Facebook page gave existing program advocates, including the small but active community “Friends of GAP,” the materials and stories they could use to influence their networks and dispel pervasive myths about the breed. Additionally, the team reached out to key influencers, such as prominent dog blogger That Dog Dancing Guy, to spread the word about the Greyhound Adoption Program.

To connect with potential adopters in person, the team organized “Every Greyhound Has a Story,” an exhibition showcasing renowned Australian photographer Josh Robenstone’s pictures of adopted greyhounds, along with their stories. At the exhibition, guests could meet greyhounds available for adoption and learn more about the program.

The team enlisted the support of the Victorian State Premier Dr Denis Napthine, who opened the program, and Broadsheet Melbourne, the most influential online and print publication for Melbourne bars, restaurants, shops and galleries. Broadsheet’s write-up on the event brought additional exposure, with their Facebook post receiving the highest reach and engagement of any other content that month.

With the help of influencer outreach, event sponsorship, and targeted advertising, the Facebook page attracted a passionate community of thousands within months. The exhibition received more than 1,200 visitors and at least 10 inquiries for adoption. Over the campaign period greyhound adoption increased 10% compared to the previous year

The Greyhound Adoption Program had an existing community of passionate advocates, but those supporters didn’t have a good platform to reach potential adopters. The team developed the Facebook page with this group in mind, arming supporters with accessible materials they could use to influence their networks. Sourcing and documenting personal stories in a captivating and entertaining way proved highly effective at changing perceptions among potential adopters and encourage sharing to reach a wider audience.

The team developed audience-specific creative that resonated with the key target segments — senior citizens, inner-city couples, and the LGBTI community — and planned the exhibition event to tap into a love of the arts across the target segments. The team kept ongoing content value in mind when putting the event together, ensuring the organization purchased the photographs outright. This set the stage for a tour that will take the exhibition to regional areas of Victoria, as well as a Greyhound Adoption Program calendar, coffee table book, and poster series that will reach an even wider audience.


Twitter Cards in Action

Since they began rolling out two years ago, Twitter cards have become an increasingly valuable tool for brands. The functionality makes it simple to give followers a preview of linked content, by showcasing imagery or video, providing context through content excerpts, and even collecting lead-gen information. Integrating Twitter cards into a blog is an excellent way to stand out in followers’ feeds, and getting started is pretty straightforward. Once the initial setup is done, all you need to do before publishing a post with a Twitter card is select which card you’d like the post to have and perhaps fill in a few additional fields. Here’s our guide to the available Twitter card options, and how clients and other brands are using each.

On left: The Twitter card for the link in the tweet enables Twitter to display an image pulled from the link.


Summary cards offer a headline, thumbnail image, and initial text from a linked blog post or article.

Best for: Giving followers a peek at the content you’re linking to, drawing them to click through and read on. Use these when you want the focus to be on the content’s text, not its images.

Summary with large image

These are just like Summary cards, except they feature the main image more prominently. The image spans the width of the tweet, rather than appearing as a thumbnail.

Best for: When you want to include all of the information of a summary card, but put more focus on the featured image. Alternatively, when you want to draw attention to an image but believe it will resonate better when placed within some context.


Photo cards prominently feature an image, with a title below and no other text.

Best for: Linking to content that focuses on an image and requires no commentary.


Gallery cards display up to four images followed by a title and description from the link.

Best for: Linking to image-centric content that includes a variety of eye-catching visuals.


Product cards share information about a product: an image, a description and two key details of your choice.

Best for: When you want to drive interest in a specific product or sale.


Player cards include a playable video with description from YouTube or some other source.

Best for: When a video is the focus of the story, or the story itself.

App download

App download cards feature basic information about an app, in addition to a direct link to download it in the Apple Store or the Google App Store. Note that these only display on mobile for now.

Best for: Promoting an app created or sponsored by your brand.

Lead gen

Lead gen cards, available to Twitter advertisers only, give you the opportunity to collect email addresses or other information followers are willing to share right within a tweet.

Best for: Encouraging followers to sign up for a newsletter or take advantage of a special offer.

Web site

Web site cards, also available only to Twitter advertisers, are similar to Summary cards, featuring an image, headline and brief text.

Best for: When you want to provide more context around a page you’re linking to. The thumbnail image in particular helps create visual interest.

Want to add Twitter card functionality to your blog or site? PNConnect can help. Contact your account lead or email us.


PNConnect is the global digital services offering from Porter Novelli. Our global team spans 60 countries and brings the combined digital resources of our social media marketing, creative production, paid promotions and web development capabilities together for one purpose — to help our clients share their story with the world.

For more information about our team and approach, or to learn how we can help your organization with digital strategy, development and measurement, please visit the PNConnect site.


Thank You


Many thanks to our June contributors.

Christopher Barger in Detroit penned this month’s Feature about recent NLRB rulings, and Mary Gaulke and Beca Mueller in Winter Haven shared Insights on Twitter cards. Robert Veliz in New York City contributed stories and insights for the Social Networking Stats and Noteworthy News sections. Amanda Wu provided the latest stats, and Mandy Griffiths in Melbourne took the hot seat for On Workflow. Allison Brill in Washington, D.C., shared updates and insights on Advertising Trends, and Mandy Griffiths shared our case study on the Greyhound Adoption Program.

Josh Robenstone contributed the photos for our cover and case study. TED Conference uploaded the photo of Sergey Brin to Flickr, some rights reserved. Some backgrounds courtesy of

Thanks to Jennifer Laker, Nik Wilets, Peter Schiebel, and Sean O’Shaughnessy from the Platforms team for providing design and development support, and to Josh Hallett, Lauren Sandelin, Mary Gaulke, Dave Coustan and Tom Harris for editorial oversight and proofing.

Drop Us a Line

We’re eager to hear your thoughts on this edition and your suggestions for future issues.



Top iOS Apps

iPhone Top Paid

Blek – Games
Heads Up! – Games
AfterLight – Photo & Video
Minecraft Pocket Edition – Games
Facetune – Photo & Video
Geometry Dash – Games
Plague Inc. – Games
Pippit – Lifestyle
A Dark Room – Games
Toca Town – Education

iPhone Top Free

TwoDots – Games
The Line – Games
Traffic Racer – Games
Infinity Blade II – Games
Piano Tiles – Games
Better Fonts Free – Entertainment
Final Kick – Games
Instagram – Photo & Video
Snapchat – Photo & Video
2048 – Games
iPad Top Paid

Minecraft Pocket Edition – Games
Toca Town – Education
Disney Karaoke – Music
Frozen: Storybook Deluxe – Entertainment
Battleheart Legacy – Games
Blek – Games
Angry Birds Star Wars – Games
Calling All Mixels – Games
Dr. Panda’s Restaurant – Education
Survivalcraft – Games

iPad Top Free

The Line – Games
Infinity Blade II – Games
TwoDots – Games
Disney Villains Challenge – Entertainment
Microsoft Word for iPad – Productivity
Traffic Racer – Games
Final Kick – Games
Piano Tiles – Games
Frozen Free Fall – Games
Skype for iPad – Social Networking

Top Android and Windows Apps

Android Top Paid

Minecraft Pocket Edition – Games
SwiftKey Keyboard – Productivity
FoxFi Key – Communication
Bloons TD – Games, Strategy
Poweramp Full Version – Music & Audio
Nova Launcher Prime – Personalization
Plants vs. Zombies – Games, Casual
The Game of Life – Games, Board
Heads Up – Games, Word
Beautiful Widgets Pro – Personalization

Android Top Free

Spotify – Music & Audio
Facebook – Social
Don’t Tap The White Tile – Games, Arcade
Pandora – Music & Audio
Facebook Messenger – Communication
Instagram – Social
Snapchat – Social
Netflix – Entertainment
Super-Bright LED Flashlight – Productivity
100 Ballz – Games, Arcade
Windows Top Paid

Background Designer – Tools & Productivity
Theme+ – Photo
Metrotube – Music & Video
LightBox Pro – Lifestyle
Start Perfect – Tools & Productivity
Movie Maker 8.1 – Photo
Battery+ 8.1 – Tools & Productivity
Flashlight + – Tools & Productivity
MoliPlayer Pro – Music & Video
Dictaphone – Tools & Productivity
Windows Top Free

Files – Tools & Productivity
Facebook – Social
Messenger – Social
Pandora – Music & Video
Instagram BETA – Photo
MUSIC+ – Music & Video
OneDrive – Tools & Productivity
Adobe Reader – Tools & Productivity
Weather – News & Weather
News – News & Weather