Cover

 

DIGITAL ESSENTIALS

November 2014

 

 

Welcome

 

Presentation…

…can often be as important as substance in catching the eye of online audiences. This month’s Feature takes a look at how some of our favorite infographics cleverly convey complex data. Our Case Study explores the way Snapchat rolled out its first-ever advertisement, while our Insights article considers how to adapt an editorial calendar to the needs of any publishing program. We speak to PlayStation’s Sid Shuman about productivity and leading a close-knit team. Plus we share stats, the latest news in social media and digital advertising, and more.


Cover photo: World Series celebrations in San Francisco, California

Social Stats
Social Networking Stats

 What’s Trending

Yahoo: Tumblr to Make Over $100 Million in Revenue Next Year
“[Yahoo Chief Executive Marissa Mayer] said that in the past 15 months, Tumblr’s audience has grown 40% to 420 million users, while the number of registered blogs nearly doubled to 206 million… More importantly … people are hanging around on the platform for longer stretches of time – the amount of time spent went from 22 minutes to 28 minutes for something called dashboard sessions. ‘Tumblr is gaining share, we believe.’ she said.”
Source: Wall Street Journal CMO Today

PNCONNECT INSIGHT
Meyer’s announcements during Yahoo’s third-quarter earnings call surprised some, as the company “has been largely silent on Tumblr’s financials” even as critics have panned the acquisition. Now it appears Yahoo’s efforts to grow Tumblr’s user base and boost brand engagements have met with some success. The company also unveiled new video functionality, with video posts now growing twice as fast as photo posts, prompting marketers to take a second look at the platform, especially for reaching younger audiences and distributing video content.

Global Trends

The 3 Reasons Europe Green-Lighted Facebook’s $19B WhatsApp Deal
“The EU has approved Facebook’s landmark $19 billion acquisition of messaging startup WhatsApp — determining that the two are ‘not close competitors.’ In a statement confirming the clearance, it highlights three key areas where it believes the two do not create an anticompetitive environment for other players in this space: consumer communications services; social networking services; and online advertising services.”
Source: TechCrunch

PNCONNECT INSIGHT
In clearing this last significant regulatory hurdle, Facebook is on pace to complete its largest acquisition to date and bolster its position in mobile messaging. WhatsApp joins a mobile ecosystem that includes Instagram, Facebook and its own (now separate) Messenger apps, which together have truly massive penetration in key demographic and global markets. While offering comparatively limited opportunities for brands at this point, WhatsApp’s approval suggests that marketers’ mobile toolkits will one day include a diverse collection of Facebook-controlled properties.


Worldwide
FACEBOOK
Daily Active Users: 864,000,000
Daily Mobile Active Users: 703,000,000
Monthly Active Users: 1,350,000,000
Monthly Mobile Active Users: 1,120,000,000

TWITTER
Monthly U.S. Active Users: 54,000,000
Monthly Active Users: 284,000,000

LINKEDIN
Monthly U.S. Visitors: 81,100,000
Monthly Global Visitors: 240,900,000
Registered U.S. Members: 107,000,000
Registered Members: 332,000,000

INSTAGRAM
Monthly Active Users: 209,700,000
Monthly U.S. Visitors: 38,850,000

TUMBLR
Blogs: 205,600,000
Monthly U.S. Visitors: 29,850,000

PINTEREST
Monthly Active Users: 60,000,000
Monthly U.S. Visitors: 45,550,000

SLIDESHARE
Monthly U.S. Visitors: 5,540,000
Monthly Unique Visitors: 60,000,000

YOUTUBE
Monthly U.S. Visitors: 166,900,000
Monthly Unique Users: 1,000,000,000

GOOGLE+
Monthly Active Users: 300,000,000

WHATSAPP
Monthly Active Users: 600,000,000

RUSSIA
VK
Registered Users: 277,000,000
Monthly Active Users: 92,000,000

Odnoklassniki
Users: 65,300,000
Monthly Active Users: 41,100,000


KOREA
Cyworld
Users: 36,000,000

CHINA
RenRen
Registered Users: 194,000,000
Monthly Active Users: 44,000,000

Weibo
Registered Users: 290,000,000
Monthly Users: 156,500,000

Qzone
Monthly Active Users: 645,100,000
QQ IM Monthly Active Users: 829,300,000

WeChat
Monthly Active Users: 438,000,000


JAPAN
Mixi
Monthly Active Smartphone Users: 6,950,000
Registered Users: 20,000,000

Line
Registered Users: 490,000,000

The Physical Web

 
 
“People should be able to walk up to any smart device – a vending machine, a poster, a toy, a bus stop, a rental car – and not have to download an app first.”

– Google’s Scott Jenson on “The Physical Web,” a project to create a standard infrastructure for interacting with the Internet of Things without object-specific apps

Advertising
Advertising
Advertising Trends

 


Inside Pinterest: The Coming Ad Colossus That Could Dwarf Twitter And Facebook

“Pinterest isn’t yet five years old, but among women, who make up over 80 percent of its users, it’s already more popular than Twitter… [Its] U.S. user base is projected to top 40 million this year, putting it in a league with both Twitter and Instagram domestically… If Facebook is selling the past and Twitter the present, Pinterest is offering the future. ‘It’s about what you aspire to do, what you want to do down the line,’ says [Pinterest CEO Ben] Silbermann. ‘And the future is where marketers want to live.'”
Source: Forbes

PNCONNECT INSIGHT
While Facebook and Twitter test “Buy” buttons, Pinterest is experimenting with ads. But if the platform can figure out how to locate consumers earlier in their shopping process — in the ideas or planning phase — then it will be able to locate consumers at the exact moment when browsing becomes shopping, uniquely positioning it to leapfrog its larger rivals in social e-commerce. It is still early, yet the significant opportunities for lifestyle brands on Pinterest today look to grow even more promising tomorrow.


 
 
 
 


 
 


Twitter to Monetize Logged-Out, Casual Visitors

“‘Logged out’ users…are anywhere from one to two times as big as the number of monthly active users, [Twitter CTO Anthony] Noto said… In the most optimistic terms, that would turn a flagging 284 million into nearly 600 million, and Twitter made it clear that it will be a big target for ad serving in the future.”
Source: TechCrunch

PNCONNECT INSIGHT
In addition to more than doubling Twitter’s potential ad reach, targeting logged out users provides a new chance to reach those who come across Twitter through indirect methods like embedded tweets and web searches. Just as Twitter is considered a more open social network than its more private competitors like Facebook, soon its ads could also target the general public and not just tech-savvy frequent visitors.

Mobile Ad Revenues Soar; Search Flattens Out

“This year, mobile revenues increased 76 percent to $5.3 billion from the $3 billion reported at half-year 2013… While search revenues held strong at just around $4.5 billion, they didn’t see the same exponential growth as mobile, with only a slight uptick of 4 percent from $4.4 billion last year.”
Source: ClickZ

PNCONNECT INSIGHT
It appears that search advertising has reached a point of maturity, as advertisers attain a consistent level of spending in that area. Meanwhile, mobile advertising continues to be a land-grab, with spending shooting ever upwards. This area of advertising has been exploding ever since its introduction, and the growth is nowhere near a plateau.


 


 


Facebook Launches Hyper-Local Targeted Ads

“Facebook’s mobile ubiquity and push for always-on location sharing came to fruition today with the launch of hyper-local advertising that could convince people to visit stores they’re nearby. Soon, brick-and-mortar businesses will be able to target ads to anyone who lives or was recently within a specific distance of their store. Advertisers can set a radius as small as a mile and the ads will show up on people’s phones or web browsers.”
Source: TechCrunch

PNCONNECT INSIGHT
In a landscape of increasingly competitive social advertising, hyper-local targeting is a new solution for getting your message in front of a relevant audience. For brands with a brick-and-mortar presence, experimenting with Facebook’s new offering could unlock a new way to draw in street traffic. As always, the challenge lies in finding uses of the platform that smartly and unobtrusively appear when a user wants them, but don’t clutter their mobile experience when they don’t.
Noteworthy News

 

Do’s and Don’t’s for Brands on BuzzFeed

“Marketers have been curious about whether brand lift can be created without plastering the logo throughout the video or injecting the product into the storyline. BuzzFeed and Purina, however, see no need to insert products to get positive results. According to Nielsen Research presented during Advertising Week, people who saw [Purina’s sponsored video] Dear Kitten were 57 percent more likely to want to buy wet food for their cat compared to a control group.”
Source: Adweek

PNCONNECT INSIGHT
Even for brands not interested in working with BuzzFeed, the success of these campaigns offers insight about effective content marketing. Brands like Purina are finding that lightly branded content can attract more viewers and generates more revenue than more explicitly branded content. The trade-off — making branding less obvious in favor of making the content more compelling to viewers — may ultimately create a stronger response.


 
 


14 Big Findings from Instagram Marketer Data

“Instagram’s well-documented rise as a mobile-social platform has intrigued marketers for the last few years, but data showing what content works versus what doesn’t has been scant — until now, that is.”
Source: Adweek

PNCONNECT INSIGHT
Instagram continues to grow as a marketing platform in just about every way: brand participation, audience size and audience engagement. If your brand’s Instagram strategy needs a boost, or you’re considering joining the platform, these insights will prove helpful. Findings include that shorter copy is preferable, @mentions boost popularity, and much of the best content has a long tail of growing response over time.


Vine Adds Curated Topical Channels

“With the channel follow button, you could just follow the Comedy channel, and the best Vines handpicked by the editors will show up amongst ones from friends and creators you follow directly. That makes Vine easier to browse, more accessible for casual users, and it could help Vine feel less like ‘star creators with millions of followers over here, and mere peasants with a few dozen followers over there’.”
Source: TechCrunch

PNCONNECT INSIGHT
Human-curated channels are a great addition to Vine, which has lacked functionality for discovering fresh content and users that aren’t already famous. This feature will make it easier for users to find quality content and should help popularize Vine as a stand-alone network rather than simply a tool for tweeting videos. These channels may also prove a valuable venue for brands to get their videos in front of a larger audience interested in related topics.


 


 
 
 

App Marketing Costs Hit All-Time High

“The successful launches of the iPhone 6 and iPhone 6 Plus, along with the release of Apple’s new mobile operating system iOS 8 have impacted the marketing costs associated with gathering downloads for mobile applications, and retaining regular users. According to a new report out this morning from app marketing technology provider Fiksu, the cost associated with retaining a ‘loyal user’ — that is, someone who opens an app three times or more — is now at an all-time high, as of September.”
Source: TechCrunch

PNCONNECT INSIGHT
As smartphones dominate a growing share of the market, competition among apps for regular users can only intensify. The cost to retain a loyal app user has risen 34% year-over-year, and the holiday season is just beginning. With limited home-screen real estate and users hesitant to download new apps, responsive and well-designed mobile sites are an increasingly attractive alternative.



 
 
 
“Myths and misinformation about Ebola are still widespread – and life-threatening. The BBC is […] stepping up our efforts to reach people with timely information, whether they’re listening to the radio, watching TV or using chat apps.”

– World Service Group director Peter Horrocks on how the BBC is sharing updates on Ebola with people in West Africa on WhatsApp, the region’s most popular chat app


Feature

Infographics We Love

These days, infographics rarely inspire much love. They’ve taken root as a go-to tactic for driving clicks, initially fueled by the notion that their visual form provided a welcome break from media overload. But with so many publishers pumping out bland, forgettable designs, infographics are now a major media fatigue contributor themselves.

However, an astute, carefully crafted infographic can still pack a punch, bringing ideas into focus in a way other forms can’t match. Stand-out infographics come in many forms, but most share a novel point of view, a clear focus, and visuals that put ideas in a new light. Here are some of our favorites.




 
 
A Perspective on Time

This design from the blog Wait But Why and the data visualization platform Visually neatly sums up a colossal subject: the history of the universe. It exemplifies a core strength of infographics, to clarify something mystifying by putting it in a visual form. In this case, the visual is simply scale, which is much clearer to most people as relative shapes than as numbers.

Another key strength is its simple, linear progression. Infographics that pack in a variety of facts and figures can be noisy and overwhelming. Each piece of this design builds on the previous one, making it easy to read.



 
New York’s Greenhouse Gas Emissions

Like “A Perspective on Time,” this video created by Carbon Visuals for Environmental Defense Fund gives form to something invisible — in this case, New York City’s carbon dioxide pollution represented as one-ton spheres. It’s a simple idea that makes a strong point in itself, but the presentation of the form factor is what really elevates the illustration’s emotional impact. Starting at street level with everyday city sounds, the animation makes the emissions personal, driving home that pollution is happening all around us, even when we can’t see it.





The 116-Year Dash and World Cup Superstars

The New York Times has staked out ground as a leader in robust, novel interactive data visualizations, often overshadowing the articles they support. The presentation and data depth vary hugely between pieces. On the data-light end, the Times had a hit with a graphic and video putting every Men’s 100-Meter Sprint Olympic Gold winner head-to-head, on the occasion of Usain Bolt’s record-breaking 2012 run. The basic visual is a novel and revealing historical view, and the video expands on it to call out key insights.

The New York Times does a great job of presenting more extensive data sets as well, in time-stealing interactive graphics like this view of U.S. baseball fandom, based on Facebook fans by zip code. Another infographic on World Cup player popularity takes another approach, representing Facebook likes over time in terms of player size, with a timeframe slider. It’s a simple, cohesive concept where the data looks like what it’s representing, making it easy to understand at a glance.


 
 
 
 
 
 
 
How to Gain or Lose 30 Minutes of Life Every Day

By focusing on a very specific and narrow question and set of data — how much life expectancy you lose or gain from everyday activity choices — this infographic drives a powerful point home. It presents a truly original point of view, down to choice of language. Including the term “Microlives” from the study encourages the reader to learn more, without bogging down the experience with impenetrable jargon.


 
 
 
Better Recipes for Recipes

In her book Picture Cook: See. Make. Eat, illustrator and designer Katie Shelly upends the conventional recipe by making it almost entirely visual. The results are lively examples of how-to infographics done right, with economical designs that show just enough to be clear without overwhelming the reader.

Factors for Infographic Success

The starting point for creating great infographics is reserving the form for the right opportunities. In other words, begin by considering whether an infographic is the best choice in the first place. Here are key warning signs that a message doesn’t lend itself to an infographic presentation:

  • Very broad topic
  • No true point of view
  • No primary source materials
  • No specific audience
  • Inward focus to exclusion of larger context

To set your infographic up for success, keep these guidelines in mind:

  • Research existing infographics to find untapped opportunities.
  • Develop the infographic with a particular publication in mind.
  • Build up a high volume of content initially to surface great options, and then pare it down to focus on what’s most meaningful.
  • Develop your own unique, proprietary point of view and data set.
  • Fine tune the form factor, for clarity and emotional impact.
  • Look to paid distribution to help reach the desired audience.
  • Promote with compelling ads that put your best foot forward.

On Workflow
On Workflow: Sid Shuman

Life on Planet PlayStation

In our continuing “On Workflow” series, we hear how Connectors and clients tackle their day and get things done. This month, we talk to Sid Shuman, Senior Manager of Digital Communications at PlayStation, about his strategies for productivity.

How do you handle email overload?

Email is a blight on the productive employee and a crutch for the weak! I vastly prefer face-to-face conversations, phone calls, even instant messages; they’re far more effective and efficient. I’m always surprised by how many people rely on email as their primary communication method. My strategy is to limit the number of times I check email per day.

Tell us about your desk setup.

Messy, chaotic, and strewn with empty paper cups, DualShock 4 controllers, and shrinkwrapped PS4 games.

How do you take notes?

I actually take notes the old-fashioned way, on a paper pad with a pen. Partly because it works for me, and partly because I read a report that indicated people remember more when they physically write something down (versus typing it). Then I curate my handwritten list every few days to keep track of my priorities. It (mostly) works, unless I forget to bring it with me on a trip!


What’s your most productive time
of day?

I tend to be quite productive if I come to the office unusually early, 7 or 8 a.m., though this rarely happens. Otherwise, I’m most productive early in the day before I speak with too many people. Given that we work in social media, I tend to interface with a wide number of employees throughout the day, each with their own requests and needs…which sends my energy levels lagging by the end of the day.

What are your essential apps
and tools?

Google Docs for team collaborative exercises. Spredfast for social media publishing and analytic gathering. Garage Band 6.0 for podcast recording (not that godforsaken Garage Band 10).


What do you listen to while working?

I don’t actually listen to much music during the work day; I find it distracting. But I do hum a lot, which drives my coworkers crazy if they’re within earshot.

What are your tips for leading teams?

Unless you’re building a nuclear reactor or leading a team of brain surgeons, it’s usually a good idea to give your team the flexibility to do things their way (with certain exceptions on particularly important or sensitive matters). Micromanaging is generally understood as a negative management trait, and often proves corrosive to team morale — and exhausting for the manager, who has to keep too involved with day-to-day activities to the detriment of the big-picture items they were actually hired to do.

IHOP trying so hard

 


 
 

“There has been a refinement of our Twitter voice. We’ve gotten more specific, more targeted about how we speak.”

– Kirk Thompson, digital marketing expert at IHOP, on @IHOP’s increasing use of youthful slang and references

Case Study


Case Study

How Snapchat Rolled Out Its First Advertising

As early as April 2014, brands were experimenting with using Snapchat as a de facto advertising platform, with Taco Bell “premiering” a new food item via a short movie. But these were purely organic placements — no money changed hands between Taco Bell and Snapchat and users weren’t shown the video by default.

In mid-October, that all changed. Snapchat finally took the long-expected action of introducing its own form of paid ads to the app, in the form of a special trailer for the horror movie Ouija. While the financials weren’t disclosed, one source suggests the studio paid more than $50,000. By definition, creating advertising opportunities that brands would find value in meant breaking out of the person-to-person dynamic that defines Snapchat, and delivering some (forced) experiences at scale. This meant a big shift, and a big risk for a site that was considered the refreshingly lighter, hipper cousin to what younger users might perceive as the “old and busted” platforms of Facebook and Twitter.

“I think we look at it as a lean-in engagement. They’re only seeing the ad if they’re actually touching the screen to watch and absorb the video that’s being played. It’s not a passive experience.”

– Doug Neil, Universal Pictures executive VP of digital marketing

 
Looking at the rollout from the perspective of a brand marketer who might be interested in advertising on the platform, we see several things Snapchat did well, along with some areas where there was room for improvement:

1.
Good call: Direct, clear, and appropriate communication to users. Although there were hints to the media about a week out that Snapchat advertising was coming, users and the media all got the official news via the same Snapchat product blog post. The post used clear and colorful language consistent with Snapchat’s brand, didn’t shy away from the core issues that they expected would matter to users, didn’t mince words when it came to taking a position on the revenue side of the story, and explained what to expect and how to minimize the impact to users.

2.
Good call: Picked an appropriate launch partner and assured a good ad. In Ouija, they chose an edgy (if PG-13) horror movie with all young protagonists, targeting an 18-24 audience. This is a great match for their core demographic. We expect many brands would have been happy to be the first official ad on Snapchat, so they likely had plenty of options. Choosing a media and entertainment property, a movie, was a smart choice over a product or service because it blends better with the typical organic content on Snapchat. Picking a horror movie also assures that the ad itself would likely be a piece of compelling content, since it would focus on footage from the movie.

3.
Could have been stronger: No (apparent) metrics platform for advertisers or brand users. While Twitter didn’t have this either when it first rolled out its ads, it has a robust platform today, and Facebook has made metrics a core component of its ad offerings for a long time now. Snapchat probably launched their ad product like an MVP (a minimum viable product, with just enough functionality to get it out there and tested), so a metrics platform is no doubt on the roadmap. But if they wanted quick adoption and a stronger case study from Universal, they’d have had some measurement piece available. So far Universal has only said that the ad was successful, in that “millions” have seen it, and that they were working on final tabulations.

Incidentally, the film made a strong $20 million in its opening weekend, and 68% of its audience was under 21.


Insights

Working with an Editorial Calendar

“[Editorial calendars] help keep everyone on task and on the same page, which ultimately saves
time, money,
and heartache.”

– Kristina Halvorson, Content Strategy for the Web


An editorial calendar (“edcal”) is at the heart of most brand publishing programs, serving as a central location for content planning and managing editorial resources. But first and foremost, an edcal should be a tool for putting content strategy into action.

At PNConnect, our starting point for a publishing program is an editorial framework, a plan for ongoing production of a mix of content that 1) meets audience needs, 2) satisfies business goals, and 3) succeeds in the larger publishing context (see our May issue for more on this approach). The edcal is the central tactical tool that helps content teams implement this framework. Here are our guidelines for edcal success.


EdCal Basics

At its simplest, an edcal is a table or spreadsheet. Each row represents a piece of content to be published, and each column represents an important content attribute. The specific columns vary depending on the program’s needs. Depending on the volume of content, an edcal can be organized by day, week, or month. Generally, an edcal’s focus is on the immediate present and future, with most activity occurring within the window of the next 30 days.

For modern digital programs, edcals are typically hosted in the cloud (e.g. on Google Drive) so that everyone involved in the publishing process can view and edit the most current form of the document. While PNConnect tends to prefer edcals that take the form of shared online spreadsheets, other options are also available. For example, Coschedule is a WordPress plugin that creates an edcal inside of WordPress for blog programs. Adobe Social and other content publishing tools also have editorial calendar functions.

There are a number of ways your edcal can tie into your program’s underlying content strategy:

  • Include regular slots for key content types identified in your editorial framework.
  • Note the target audience and content type for each piece of scheduled content, to help gauge whether the content mix is aligned with stated goals.
  • Note where each piece of content should fall in the buyer’s journey.

Common EdCal Fields

  • Topic
  • Author
  • Subject matter expert
  • Publish date
  • Platform
  • Draft due date
  • Asset
  • Target audience
  • Content type or length (e.g. short-form vs. long-form)
  • Status (e.g. need text, ready to get prepared for publish, ready for publish, published)
  • Buyer’s journey stage

How Edcals Fit into Workflow

Throughout planning and production, different team members will capitalize on the edcal in different ways. (To clarify, these positions aren’t necessarily full-time roles, and one person may fulfill more than one of these functions.)

A publishing supervisor uses an edcal to monitor ongoing brand narratives and manage how they will play out in the future. Getting a bird’s-eye view of the content ensures that it continues to serve the strategy at the core of your publishing program.

A managing editor monitors upcoming content needs in order to properly allocate resources. They track production and schedule

content to ensure that it fits into the flow of the overall content mix. If a program publishes on multiple networks, a managing editor can use the edcal to ensure that each platform is in sync.

Authors/contributors use the edcal as “home base” to track upcoming needs and deadlines.

Content publishers (the ones who code up/prepare the content on each platform and hit “publish”) use the edcal as final word on when content will be published and reference it to know what content needs to be prepared for publication.

Structuring an EdCal

When creating an edcal, consider these questions:

  • Do you publish a high volume of content on multiple platforms? If so, you may want to create separate edcals for each platform to keep everything organized. If not, you can use one edcal to coordinate the content on multiple platforms.
  • What categories do you use to sort content? These could be anything from brand narratives to recurring series to audience subsets. Give your focus a designated space in the edcal, so you can track it over time.
  • Does your content publishing process include a step for final approval or sign-off? If so, include a field that notes the approval status of each piece of content. That way, you can ensure that content is approved in advance and that any unapproved content is not published. Approval status can be denoted in words (e.g. “approved for publish”) or through color — for instance, a row gets highlighted in green when its content is approved, and only green-colored content is published.

EdCal Maintenance

To ensure an edcal remains effective, reevaluate it and update it regularly. Schedule a recurring reminder or meeting to review your edcal (alone or with fellow stakeholders) and ask:

  • Is this edcal helping us align our content with our content strategy?
  • Has day-to-day publishing surfaced any problems or faulty assumptions in our content strategy?
  • Are there any gaps or points of confusion in our publishing process? How can the edcal help address them?
  • Can any element of the current edcal be removed or simplified?

Additionally, make a plan for how the edcal will add future dates and archive past ones. Based on the length of your content production process, decide how far out in advance the edcal should stretch, whether it’s one month or six. Designate a team member to add new dates and archive past dates on a set schedule. Archived edcal content can be moved to a separate sheet of your edcal document or to another document altogether. The archiving step may also include an evaluation of your recent content mix and whether you’re neglecting a certain content type or audience segment from your editorial framework. Setting up these plans at the outset will ensure that your edcal stays robust and relevant.

About PNCONNECT



PNConnect is the global digital services offering from Porter Novelli. Our global team spans 60 countries and brings the combined digital resources of our social media marketing, creative production, paid promotions and web development capabilities together for one purpose — to help our clients share their story with the world.

For more information about our team and approach, or to learn how we can help your organization with digital strategy, development and measurement, please visit the PNConnect site.


 

Thank You

 

Many thanks to our November contributors.

Tom Harris in Raleigh wrote this month’s Feature about infographics, and Mary Gaulke in Sarasota created this month’s Insights on editorial calendars. Stephanie Pham and Mark Avera in Atlanta and Mary Gaulke contributed stories and insights for the Social Networking Stats, Noteworthy News and Advertising Trends sections. Chris Thilk in Chicago and Dave Coustan in Atlanta penned the Snapchat Ouija case study. Amanda Wu in New York City provided the latest stats, and Sid Shuman took the On Workflow hot seat.

Josh Hallett uploaded the On Workflow background to Flickr, Anthony Quintano uploaded the cover photo, NIAID uploaded the Ebola photo, Steve Snodgrass uploaded the pancakes photo, and jmawork uploaded the Ouija board photo, some rights reserved. Some backgrounds courtesy of subtlepatterns.com.

Thanks to Jennifer Laker, Peter Schiebel, and Sean O’Shaughnessy from the Platforms team for providing design and development support, and to Mary Gaulke, Dave Coustan, Lauren Sandelin, and Tom Harris for editorial oversight and proofing.

Drop Us a Line

We’re eager to hear your thoughts on this edition and your suggestions for future issues.

Appendix
Appendix

 

Top iOS Apps

iPhone Top Paid

Minecraft Pocket Edition – Games
Five Nights at Freddy’s – Games
Heads Up! – Games
Buddyman: Kick 2 – Games
Plague Inc. – Games
Afterlight – Photo & Video
Sleep Cycle Alarm Clock – Health & Fitness
Swype Keyboard – Utilities
Facetune – Photo & Video
Geometry Dash – Games

iPhone Top Free

Facebook Messenger – Social Networking
Facebook – Social Networking
New Words With Friends – Games
Instagram – Photo & Video
YouTube – Photo & Video
Snapchat – Photo & Video
Pandora – Music
Run Sackboy! Run! – Games
Musify – Music
iTunes U – Education
iPad Top Paid

Minecraft Pocket Edition – Games
Five Nights at Freddy’s – Games
Buddyman: Kick 2 – Games
The Room Two – Games
Haunt the House – Games
Geometry Dash – Games
Notability – Productivity
Photon Flash Player for iPad – Utilities
Terraria – Games
Grand Theft Auto – Games

iPad Top Free

Facebook Messenger – Social Networking
Run Sackboy! Run! – Games
YouTube – Photo & Video
New Words With Friends – Games
PAC-MAN Friends – Games
Abigail’s Bingo Adventure HD – Games
Facebook – Social Networking
Metal Skies – Games
Cloudon – Productivity
Pinterest – Social Networking

Top Android and Windows Apps

Android Top Paid

Minecraft Pocket Edition – Games, Arcade
Five Nights at Freddy’s – Games, Action
Sleep Cycle Alarm Clock – Health & Fitness
Fleksy Keyboard – Productivity
Bloons TD 5 – Games, Strategy
Tasker – Tools
Nova Launcher Prime – Personalization
Grand Theft Auto: San Andreas – Games, Action
djay 2 – Music & Audio
Poweramp Full Version – Music & Audio

Android Top Free

Facebook Messenger – Communication
Facebook – Social
Pandora – Music & Audio
Instagram – Social
Super-Bright LED Flashlight – Productivity
Snapchat – Social
Bubble Shooter Galaxy – Games, Casual
Clash of Gangs – Games, Strategy
New Words With Friends – Games, Word
Clean Master (Speed Booster) – Tools
Windows Top Paid

8 Zip – Tools & Productivity
ProShot – Photo
Download MP3 Pro – Music & Video
Metrotube – Music & Video
SuperPhoto – Photo
MoliPlayer Pro – Music & Video
Flashlight+ – Tools & Productivity
Aerize Explorer Pro – Tools & Productivity
Movie Maker – Photo
Afterlight – Photo
Windows Top Free

Messenger – Social
OneDrive – Tools & Productivity
Tetra Lockscreen – Tools & Productivity
Facebook – Social
Skype – Social
Pandora – Music & Video
Instagram BETA – Photo
YouTube HD – Music & Video
Microsoft Health – Health & Fitness
Adobe Reader – Tools & Productivity