October 2013







Being organic…

is often tricky in a virtual world. In this month’s feature, we hear how Google’s latest search algorithm update thinks differently about search. We share Insights into building LinkedIn groups that feel natural, and our October Spotlight subject discusses the challenges of organically integrating social media into a communications program. All this, plus noteworthy October headlines and stats, a new case study, and much more.

Cover photo: Custom “Mini-Me’s” in NetApp’s Cloud Lounge at VMWorld EMEA
Social Stats
Social Networking Stats

  What’s Trending

Here’s How Native Ads Will Scale
“Though it may reign as the advertising industry’s favorite buzzword, so-called ‘native’ advertising has yet to prove its ability to scale. But that may not be the case for long.”
Source: AdAge

If native ads get built into the world of real-time bidding, they could quickly lose relevance and bring on the same audience blindness that plagues display advertising. Perhaps native ads are not meant to scale? By their nature, native ads need the same level of attention and rigor as editorial content. They need to have value to the reader and be of high relevance and served up at the right time. That requires a thoughtful content publishing approach.

Global Trend

Brazil’s Amazonian Potential to Tower Over the Social and Digital Media World
“Google returns of ‘Brazil social media’ position the nation as social media’s future and universal epicenter.”
Source: Huffington Post

Brazil has certainly embraced social media, and the adoption rate in that country is phenomenal. Coupled with a fast-moving economy, digital marketers are quickly setting their sights on Brazil. The country has emerged, sort of. One thing to keep in mind is that while social media adoption is skyrocketing, the nation’s native digital culture and the patterns for how the population uses social media are still emerging. What we do know about emerging markets is that they are far more likely to engage with brands, as they simply haven’t adjusted to the clutter yet. Brazil is no different.

Active Users: 1,115,000,000
Monthly U.S. Visitors: 164,600,000

Users: 231,700,000
Monthly U.S. Visitors: 90,100,000
Monthly Global Visitors: 200,000,000

Users: 238,000,000
Monthly U.S. Members: 84,000,000
Monthly U.S. Visitors: 77,300,000
Monthly Global Visitors: 216,200,000

Users: 150,000,000
Monthly U.S. Visitors: 25,200,000

Blogs: 142,500,000
Monthly U.S. Visitors: 143,200,000
Monthly Global Visitors: 357,800,000

Users: 70,000,000
Monthly U.S. Visitors: 61,400,000

Users: 51,600,000
Monthly U.S. Visitors: 6,400,000
Monthly Global Visitors: 9,800,000

Users: 220,000,000
Monthly Visitors: 49,200,000

Users: 65,300,000
Monthly Unique Users: 37,800,000

Users: 25,000,000
Monthly Visitors: 1,200,000

Users: 194,000,000
Monthly Visitors: 54,000,000

Users: 503,000,000
Daily Active Users: 54,000,000

Users: 600,000,000
Monthly Global Visitors: 101,500,000

Users: 27,100,000
Monthly Visitors: 15,000,000

Advertising Trends


Foursquare Ads open to all small businesses

“We’re moving past the days when business owners have to figure out if a ‘like’ or a ‘click’ has any meaning in the real world; now they can tell if someone who saw their ad actually walks into their store.”
Source: Foursquare Blog

We know that local-mobile advertising can work. Yelp has proven it. Google has proven it. And now Foursquare is touting some pretty nice ROI. Since Foursquare’s primary use is to “check in” to places, those actions often have purchase intent attached to them by nature. That’s a very direct ROI that can be measured. (“They clicked on my ad, and they came into the store.”) For the price point, these ads are worth a shot for brick-and-mortar locations that would likely fall into the Foursquare user’s crosshairs.

Setting up a Foursquare ad

Pinterest promoted pin

Pinterest Promoted Pins Debut

“Promoted pins are quite seamless from a user perspective, although it definitely isn’t making a lot of differentiation between paid and non-paid pins.”
Source: Search Engine Watch

Pinterest got dinged a bit for not making the “promoted” label more prominent. What’s important here is just how vastly different this is from other social media networks. Text is easy to ignore. It’s much harder to ignore images. Pinterest has a lot of potential in serving as an extension of your Web site’s storefront. Lead them with some great content and snag a sale right on Pinterest.

Why your face might appear in Google ads, and how to stop it

“Starting November 11, Google will be able to include Google+ users’ faces, names and comments in ads. The content will be pulled from reviews they’ve made on Google+ or other tied-in Google services like YouTube or Google Play.”
Source: CNN

Do you need yet another reason to be on Google+? There are dozens of sources that show personal recommendations are trusted and help seal a deal. But what’s more noteworthy here is the general footprint of Google+ reviews. They appear in Google Maps and in Google’s vast display network of ads. Even if you don’t have a robust Google+ presence in your social media roadmap, consider building a strong profile to start – and drive some reviews from your loyal customers.

Google ad incorporating Google+ user data
Noteworthy News


Twitter Makes a Visual Shift

“… Starting today, timelines on Twitter will be more visual and more engaging: previews of Twitter photos and videos from Vine will be front and center in Tweets. To see more of the photo or play the video, just tap. We’ve also made it easier for you to reply, retweet or favorite a Tweet without leaving your timeline; you can tap to do that right inside the Tweets you see in your timeline.”
Source: Twitter Blog

The general suspicion is that Twitter made this major change at the behest of advertisers who want their images to appear in stream by default, instead of appearing only after clicking to an expanded Tweet. For regular brand publishers, it means greater exposure for posted images and Vines, though it also means greater competition for attention. Visuals that are immediately interesting will win out against imagery for imagery’s sake.

Wikipedia Deletes 250 Accounts for Sockpuppetry

“The efforts were described in a statement published this morning by the Wikimedia Foundation, in which director Sue Gardner acknowledged that ‘as many as several hundred’ accounts belong to editors who are being paid to promote products or services on the site. That’s a violation of Wikipedia policies and terms of use, Gardner noted. ‘As a result, Wikipedians aiming to protect the projects against non-neutral editing have blocked or banned more than 250 user accounts,’ continued Gardner… Wikipedia editors (reportedly) attribute the growth in paid edits to a company called Wiki-PR.”
Source: Ars Technica

Wikipedia editing continues to be one of the trickiest components of online brand reputation management. We recommend against enlisting editors-for-hire who may or may not disclose that they are paid advocates, as it goes against Wikipedia’s house rules. To correct misinformation, the safe course of action is to state your case transparently in the discussion pages, presenting third-party evidence. If you don’t see any movement, there are some additional recourse steps you can take. PNConnect can guide brands through the entire process.

Medium Opens to Everyone

“Medium, the blogging platform founded by Twitter cofounder Evan Williams, opened to everyone Friday afternoon, after months in closed beta where writers had to be invited to participate.”
Source: PRWeek

This move is a step towards growth and platform development, but away from some of Medium’s cachet as a selective and heavily curated outlet. Medium’s streamlined, text-focused approach will compete with WordPress, Tumblr, and other feature-loaded platforms, particularly with its focus on drawing reader and author closer together via backchannel dialogue and feedback. Attracting readers now depends on how well the platform’s algorithms and human editors can surface the best content and manage the inevitable onslaught of transient users.




“I believe fundamentally that the next Gloria Steinem, the next Gandhi, the next Martin Luther King—they’re out there and they’re actually using Twitter today. And our job is to ensure that people find them.”

– Twitter Co-Founder Jack Dorsey, in a recent New Yorker profile.



Google Hummingbird
and the Future of Search

With its August 20th update, code named “Hummingbird,” Google made the biggest change to its search algorithm in over a decade. According to Search Engine Land, the change has affected 90% of all searches worldwide. Odds are you and your end users have experienced the update many times over by now, though you may not have known what or why. Google describes the update as both a great advancement and a rather inconspicuous change. So what gives? In this feature, PNConnect provides a brief overview of what’s different, what’s the same, and how Hummingbird’s approach should be a factor in how you create content for the Web and mobile devices.


What’s New and Different

For a long time, Google has tracked and spoken about query length as an important indicator of how people use Search. In the earlier days, the vast majority of queries were very short, as users were accustomed to throwing a few words into a search engine rather than asking it a question in natural language.

But a number of factors have changed that. As Google’s own algorithms have gotten smarter and more sophisticated, as the use of Search within the mobile context has counterbalanced the desktop, and as voice interfaces for Search have proliferated, Search behavior looks very different today and favors longer, more sentence-like queries. This change has been significant enough that Google has, in turn, changed the way it looks at Search queries to focus on the entire context in addition to the component parts. They’ve used the catchphrase “things, not strings” to sum it up. Whereas previous updates have focused on getting better and better at individual pieces of the puzzle, Google’s new focus is on the whole query and the context in which it was given, and on chunks of meaning as opposed to traditional keywords.

What Does This Mean?

Think of it this way: People used to use the internet to search for “hummingbird and best nectar.” There are three keywords (or two key phrases, “hummingbird” and “best nectar”) in that statement, and Google catalogued information like that. Now, more and more people search for “What’s the best nectar to feed hummingbirds in the spring?”

The difference? One is a Boolean statement; the other is a conversational question. With this new approach, Google is getting even more sophisticated about seeking answers to the question rather than just finding content that seems to be strongly related to a set of keywords. This manifests itself in a number of ways – mainly, it should provide more satisfying results. But, for example, Google also now makes the distinction between broad and detailed “evergreen” content and more ephemeral content, presenting the former as its own feature within Search results.

When it comes to SEO, this is a re-statement and re-emphasis of what Google has always been about in Search – matching up people looking for particular information, answers, or entities with the most valuable and helpful set of stuff that addresses the need. The SEO community had a strong reaction to Hummingbird, but according to Google’s Matt Cutts, this has been mostly a change in “quality” and not something that should impact approaches to SEO all that much. He can say this because Google has always held the position that good quality content that’s (a) smartly structured and (b) designed to address real user needs wins out, and attempting to shape content into what it isn’t by keyword manipulation isn’t a viable long-term strategy. So it’s a massive change in that under the hood, Google is now focusing on that holistic approach and using the 200+ factors that have traditionally gone in to their algorithm as “filters”; but it’s not that big a change, because it’s simply the next evolution of Google’s modeling of the real-world market of Searchers and information.


Google’s Matt Cutts on The Evolution of Search


The Writing on The Wall

Google seems to be rebalancing its signals, and in turn evolving the typical approaches to SEO. Keyword analysis is still important, but the bigger picture matters as well, and what were once dismissed as “long-tail queries” are now a critical part of how Google sees Search. PageRank, once a key ingredient to Google’s secret sauce, is now updated less frequently and is less of a reliable factor in Search Engine Results Page success or popularity. And the newer key ingredients of SEO – author attribution, social signals, and the like – all align around the notion of vetting content with as many factors as possible that affirm its value to a particular set of searchers, defined within a specific context. This makes understanding and publishing for a particular audience all the more critical moving forward – as opposed to publishing for robots and search engines or for a more generalized audience with the hope that your content will somehow reach its market through tricks and gimmicks.

The Bottom Line

For content programs, the message here should be loud and clear: don’t abandon traditional SEO tactics, but continue to consider your human audience and the attributes that have always defined quality content:

  • Favor plain, clear, natural, user-friendly language: Now as ever, it’s important to write in natural language that matches the ways your audience thinks about the material. It’s always been difficult to “own” a topic if you’re not addressing it in the language of the community around it, but with Hummingbird that’s all the more true. Think about your content as fulfilling a need, not just something the brand wants to say.
  • Publish to audience wants and needs: Through research and your own insights and intuition, choose your topics within the overlap between what your target audience wants and what the brand or business objectives are. It’s okay to solve for past or future needs as well – look for patterns in what has found an audience in the past (and why), or anticipate what could be useful because of something that hasn’t yet taken place.
  • Establish credibility and authorship: Both literally in terms of Google+ profiles, and figuratively in terms of their knowability, your channels and platforms should have human authors with experience and points of view relevant to the topic at hand. The more those things can easily be tied together by Search engines, the more they will count as the marks of worthy material.
  • Cite others and ground your position in the outside world: As Google continues to build out its sophisticated model of “things not strings,” remember that things live in a world of other things and relationships matter. In order to be seen as authoritative, it’s important to reference and cite the other established authorities in a field. The link economy is alive and well even if PageRank isn’t updated as often as it used to be.

Christopher Barger

Each issue, we hear from a digital or social media program leader. This month we talk to Christopher Barger, PNConnect’s SVP of Global Programs.

What role do you play at Porter Novelli?
I play a senior strategic counselor and strategist role across the Porter Novelli network, working with our teams and clients around the world to build or refine digital strategies that reflect and achieve their business objectives. I’ve consulted or met with companies like SanDisk, HP, Disney Parks, Braun, and the World Health Organization. I’m also the digital strategy lead on our Almond Board of California team. Finally, I’m responsible for building and leading the “Learning” portion of PNConnect – determining what our digital professionals need to know and master about their craft to help our clients and represent PNC, and how best to convey and share that knowledge.

What developments on the Web are you most excited about right now?
From a platform standpoint, I’m watching Medium. I like the format, and with the track record of its founders and the money behind it right now, I think they bear watching closely. At a macro level, I’m quite pleased to see “social media” (broadly defined) becoming so much more widely accepted by and integrated into business communications and marketing programs. It’s better for the companies and organizations that integrate digital into their overall programs, and as the industry moves further in this direction, it lessens the influence and volume of the “social media ninja” types who know how to use the tools but have no real experience or idea how to apply those tools to benefit a brand.

What one thing would you change about the digital landscape today?
Anonymity. I know that originally anonymity was allowed – even encouraged – to fuel creativity and protect people’s right to expression. But when I see the trolling behavior that both brands and individuals face online every day – everything from name calling to direct threats – it makes me sad for the squandered opportunity for real dialogue. It makes me think, “This is why we can’t have nice things.” We all know the famous cases – the threats at women politicians in the UK on Twitter, the bullying of media personalities in Australia, or the vigilante “justice” we see invoked when anyone annoys or offends the political sensibilities of certain internet communities – but less renowned situations around trolling happen every day, to both brands and individuals. Sadly, anonymity can bring out the profane, the ugly, and the worst of human nature. It’s a betrayal of everything the interactive Web was supposed to be about, and I’d get rid of it if I could.

What are the toughest challenges you and your clients are facing?
Internal turf wars and battles for who “owns” social media or digital. It’s funny – the external environment continues to pretty seamlessly blend or blur the lines between entertainment and information; between marketing, communications and advertising; between brand and individual. But inside many organizations, we haven’t caught up to those blurred lines. People still want to see digital categorized into one bucket for leadership and resources, and too often those categorizations are exclusive rather than inclusive, with groups inside companies jockeying for position and control rather than trying to develop a program that’s best for both the audience and the overall brand.

What’s one thing you see differently now compared to a year ago?
The nice thing about the maturation of the social media space is that being “first” to a new platform, or ever just being on that platform, is no longer sufficient to impress an audience. It’s pretty much expected at this point. But that means that there’s an awful lot of content out there, much of it not very good. Now effective digital programs actually have to stand out from all the machine-pumped or formulaic stuff. So you’re seeing brands having to be more sophisticated in their approach and more strategic in their planning to actually cut through the noise to make a real impact and reach people.

PN Case Study
Nature Made at BlogHer ’13

BlogHer is one of the largest blogging conferences held each year and a prime opportunity for brands to build relationships with influential bloggers. Though this year’s conference had a sell-out attendance of 4,000 bloggers from across the country, it can be difficult to stand out among the more than 70 brands in attendance.

Nature Made faced that challenge this year as a sponsor. To maximize their sponsorship and ensure bloggers received key messages about the brand, Nature Made hosted a healthy breakfast event for some of the premiere bloggers attending BlogHer ’13.


  1. Be Exclusive
    An exclusive event like the Nature Made breakfast lets you hand-select the attendees you want to get to know better. By making the event an invite-only affair bloggers will understand this is a special opportunity just for them. Even if you can’t host a larger-scale event like a breakfast, consider inviting a few bloggers out for coffee or happy hour. The effort to network with them will prove invaluable as you build loyal ambassadors for your brand.
  2. Offer an Incentive
    Make the event worth attendees’ time. At the Nature Made event, bloggers had the opportunity to try two new VitaMelts products before they were available in stores. Bloggers also got to hear from Chioma Ikonte, manager of Nature Made Research and Development and the developer of VitaMelts, and Registered Dietitian Dave Grotto, author of The Best Things You Can Eat. The chance to hear from exclusive guest speakers was an incentive for bloggers to attend, engage and write about the event.
  3. Know Your Audience
    Do your research about conference logistics. When will attendees be busy? What locations are convenient for them? Nature Made’s breakfast worked well because it occurred before the first session started. It also offered bloggers an opportunity for a healthy breakfast, something many noted was hard to come by at the event. These factors ensured strong attendance.

Digital Demographics USA




At PNConnect, research-based insights help us create effective digital strategies for our clients. And in a new report, Digital Demographics USA, we are publishing some research of our own. We’ve drilled into the online behaviors of the 59% of Americans who regularly spend time on a social network, to reveal the unique mindsets of Millennials, Generation X, Boomers and the Silent Generation, then overlaid the implications for brands and organizations. Based on data from Porter Novelli’s PNStyles survey of more than 6,000 Americans, the full report can be downloaded here.




“Personal accounts tend to tweet more in the afternoons and evenings; managed accounts tweet more during work hours; and bot-controlled accounts either have a regular behaviour, […] or display a low tweet rate with a very high peak at one or a few specific hours.”

– Gabriela Tavares and Aldo Faisal, in a scientific study finding that timing alone can indicate whether a Twitter account is a bot, an individual, or externally managed





Chart source: Tavares G, Faisal A (2013) Scaling-Laws of Human Broadcast Communication Enable Distinction between Human, Corporate and Robot Twitter Users. PLoS ONE 8(7): e65774. doi:10.1371/journal.pone.0065774


Making the Most of LinkedIn Groups

In August, LinkedIn announced it sees more than 8,000 new Groups pop up every week. More than 2 million Groups have been started to date, spurring more than 200 conversations every minute. The stats are an impressive indication of the growing popularity of Groups, to be sure, but the sheer volume of activity can definitely be intimidating when you’re just getting your feet wet. Here are our recommendations for getting started and finding real value in the growing Groups universe.

1. Determine Your Goals

The first step in finding Groups to join is to consider what you’d like to accomplish. Above all, groups are a great way to learn more about an industry, discipline, or organization you’re interested in, while sharing what you know. But they can also help you make new connections, grow your reputation, and discover new business opportunities. Look for groups that align with what you want to learn more about as well as where you can share your expertise, and that include the sorts of people you want to meet. When you’re logged into your account, the “Groups You May Like” page will show you recommended groups based on your LinkedIn profile. You can also search by topic and organization at the top of the page. Focus on a smaller selection of key Groups so you can take the time to interact with them on a regular basis.

2. Vet Potential Groups

When searching for Groups, you’ll often find more than one Group per topic. Check out all the options to see which shows the most potential. Click on the Group’s name to view the Discussions page and click the information icon to learn more about the Group.

How many members does the Group have? Do you see interesting conversations, or do you see a lot of self-promotion? Is it a ghost town? Are any of your contacts also in the Group? Digging a bit initially will help make sure you choose the right Group and avoid any wasted effort on your part.

3. Read the Table & Build Trust

Once you join a Group, whether it’s an open Group or invitation-only, the first step is to observe the Group for a few weeks to understand its pace and character. See what topics people discuss, who the big contributors are, how often people interact, what knowledge level people seem to have, etc. Participate where it is appropriate so that you can start to build trust with the other members.

4. Stay Active

Maintaining engagement with the Group is critical for reaping its real rewards. Try to contribute to the group 2-3 times per week to stay involved. This is a chance for you to offer advice and support, share resources, technology and useful information on trends and current issues, etc. The more you contribute to the group, the greater your exposure. And the more useful your contribution is, the more other members will look to your advice and counsel.

Engagement fact from a LinkedIn infographic marking a new Groups redesign in August.

5. Don’t Sell Yourself

It’s important not to force your agenda on anyone in the Group. Groups are meant to bring people together with common goals and interests; they’re not for selling or pitching directly. Nothing turns people off like a “buy this” in the subject line of a post. Don’t promote your own written work unless specifically related to the Group’s interests. Users can report you if you are posting unrelated or inappropriate content, which will result in you getting banned from the group.

6. Know When to Go

At what point do you determine that a Group is no longer right for you? Simple: If you feel that the Group’s interests or activities no longer apply to you, or if you do not agree with the prevailing ongoing discussions, then it’s time to leave.

7. Take it to the Next Level

You may reach the point where existing Groups don’t meet your needs. If that’s the case, it’s a good bet there are others who feel the same way. You might want to create a new Group. You can choose to make your Group “Open” or “Members Only,” and you’ll have the opportunity to build the Group, connect like-minded people together, build a community and drive discussion on relevant topics.


PNConnect is the global digital services offering from Porter Novelli. Our global team spans 60 countries and brings the combined digital resources of our social media marketing, creative production, paid promotions and web development capabilities together for one purpose — to help our clients share their story with the world.

For more information about our team and approach, or to learn how we can help your organization with digital strategy, development and measurement, please visit the PNConnect site.


Thank You


Many thanks to our October contributors.

Our feature on Google’s Hummingbird update came from Chad Hyett in New York and Dave Coustan in Atlanta. Valerie Elston in Washington, D.C., contributed our case study on Nature Made’s BlogHer event, and Rebeca Mueller in Winter Haven contributed her guide to LinkedIn Groups. Chris Thilk in Chicago and Chad Hyett contributed stories and insights for the Social Networking Stats, Advertising Trends, and Noteworthy News sections, and Amanda Wu provided the latest stats. Helen Nowicka in Washington, D.C., shared our Digital Demographics USA infographic. Christopher Barger in Detroit took center stage for the Spotlight, and Andy Stoltzfus in San Francisco provided the photo for our cover page. Some backgrounds courtesy of The Twitter eggs photo was uploaded to Flickr by Garrett Heath, some rights reserved.

Thanks to Jennifer Laker, John Ciacia, Peter Schiebel, Jeremy Harrington, and Sean O’Shaughnessy from the Platforms team for providing design and development support, and to Mary Gaulke, Josh Hallett, Dave Coustan, Tom Harris and Lauren Sandelin for editorial oversight and proofing.

Drop Us a Line

We’re eager to hear your thoughts on this edition and your suggestions for future issues.



Top iOS Apps

iPhone Top Paid

Angry Birds Star Wars II – Games
Minecraft Pocket Edition – Games
Heads Up! – Games
My Talking Pet – Entertainment
AfterLight – Photo & Video
Plague Inc. – Games
Free Music Download Pro – Music
Emoji Emoticons Pro – Productivity
Pixel Gun 3D – Games
PicPlayPost – Photo & Video

iPhone Top Free

Bitstrips – Entertainment
Batman: Arkham Origins – Games
Asphalt 8: Airborne – Games
CSR Classics – Games
Deer Hunter 2014 – Games
Free Ringtones for iOS 7 – Music
Candy Crush Saga – Games
YouTube – Photo & Video
Instagram – Photo & Video
Pimp My Keyboard – Lifestyle
iPad Top Paid

Angry Birds Star Wars II – Games
Minecraft Pocket Edition – Games
DEVICE 6 – Games
Pixel Gun 3D – Games
Rabbids Big Bang – Games
Scribblenauts Remix – Games
Survivalcraft – Games
Ghost Toasters – Games
Photon Flash Player for iPad – Utilities
Doc McStuffins – Entertainment
iPad Top Free

Batman: Arkham Origins – Games
Asphalt 8: Airborne – Games
Baby Dream House – Games
CSR Classics – Games
Bitstrips – Entertainment
Real Steel World Robot Boxing – Games
Candy Crush Saga – Games
Deer Hunter 2014 – Games
Calculator for iPad Free – Utilities
YouTube – Photo & Video

Top Android & Windows Mobile Apps

Android Top Paid

SwiftKey Keyboard – Productivity
Minecraft Pocket Edition – Games
Titanium Backup Pro Key Root – Tools
Nova Launcher Prime – Personalization
Poweramp Full Version Unlocker – Music & Audio
Beautiful Widgets Pro – Personalization
Plants vs. Zombies – Games
Root Explorer – Productivity
FoxFi Key – Communication
Swype Keyboard – Productivity
Android Top Free

Facebook – Social
Bitstrips – Entertainment
Pandora – Music & Audio
Instagram – Social
Candy Crush Saga – Games
Super-Bright LED Flashlight – Productivity
Deer Hunter 2014 – Games
Netflix – Entertainment
Snapchat – Social
Twitter – Social

Windows Top Paid

Jack of Tools Pro – Tools & Productivity
Craigslist Classifieds – Shopping
Scan – QR Code and Barcode Reader – Tools & Productivity
GTA Cheats – Books & Reference
Flash Videos – Music & Video
Instagraph – Social
Pictures Lab – Photo
Tile Me! – Photo
Akinator – Entertainment
Countdown – Tools & Productivity
Windows Top Free

Facebook – Social
Pandora – Music & Video
Unit Converter – Entertainment
Kik Messenger – Social
Adobe Reader – Tools & Productivity
YouTube – Music & Video
Skype – Communications
Flashlight-X – Tools & Productivity
WhatsApp – Social
Twitter – Social