Cover

 

DIGITAL ESSENTIALS

September 2014

 

 

Welcome

 

Content Optimization…

…doesn’t get the same attention as content creation and curation, but it’s just as important to successful publishing. In this month’s Insights article, we look at ways to get the most value from your content for you and your audience, and in our latest Feature, we check in on the leading social media management tools. Our new On Workflow digs into the creative process, and this month’s Case Study examines a novel approach to joining online conversations. All this, plus news, stats, a report from the Florida Public Relations Association annual conference, and more.


Cover photo: Parthenon sculptures at the British Museum

Social Stats
Social Networking Stats

  What’s Trending

Snapchat Is Now the #3 Social App Among Millennials
“Snapchat is now the third most popular social app among millennials … trailing only Instagram and Facebook. That means the app is more popular than Twitter, Pinterest, Vine, Google+ or Tumblr among the millennial demographic, which comScore defines as those between the ages of 18 and 34. … More importantly, when you dive deeper into Snapchat’s user demographics, it seems that Snapchat has long since passed critical mass among users ages 18-24, where it now sees around 50% penetration.”
Source: TechCrunch

PNCONNECT INSIGHT
Brands should pay attention. Investors certainly are, with the company’s valuation soaring in the process of raising a large investment following its rejection of Facebook’s takeover bid last fall. At the same time, Snapchat is also developing more of a brand user feature set. For marketers looking to reach younger millennials, Snapchat is evolving into a viable storytelling platform.

Global Trend

Weibo Brings Video Recording and Viewing to Mobile App
“Chinese microblogging service Weibo, typically known as ‘China’s Twitter,’ has just introduced video recording and direct video playback to its iOS and Android apps. This comes as a likely move by Weibo to increase user activity on its platform, amid concerns that users are spending more time on rival Tencent’s WeChat messaging service.”
Source: TheNextWeb

PNCONNECT INSIGHT
This new functionality may become a powerful source of engagement among China’s booming mobile internet population. Weibo’s integration of video more tightly into mobile users’ experience could raise its popularity for spreading memes and cultural commentary, especially if video content proves more difficult to censor on the platform. If this happens, increased video sharing on Weibo would unlock a powerful new way for brands to tap into China’s blossoming consumer culture.


Worldwide
FACEBOOK
Daily Active Users: 829,000,000
Daily Mobile Active Users: 654,000,000
Monthly Active Users: 1,320,000,000
Monthly Mobile Active Users: 1,070,000,000

TWITTER
Monthly U.S. Active Users: 54,000,000
Monthly Active Users: 271,000,000

LINKEDIN
Monthly U.S. Visitors: 46,990,000
Monthly Global Visitors: 202,100,000
Registered U.S. Members: 100,000,000
Registered Members: 313,000,000

INSTAGRAM
Active Users: 200,000,000
Monthly U.S. Visitors: 34,300,000

TUMBLR
Blogs: 200,900,000
Monthly U.S. Visitors: 27,000,000

PINTEREST
Monthly Active Users: 60,000,000
Monthly U.S. Visitors: 41,636,607

SLIDESHARE
Monthly U.S. Visitors: 4,760,000
Monthly Unique Visitors: 60,000,000

YOUTUBE
Monthly U.S. Visitors: 167,800,000
Monthly Unique Users: 1,000,000,000

GOOGLE+
Monthly Active Users: 300,000,000

WHATSAPP
Monthly Active Users: 600,000,000

RUSSIA
VK
Monthly Active Users: 386,900,000

Odnoklassniki
Users: 65,300,000
Monthly Active Users: 41,100,000


KOREA
Cyworld
Users: 36,000,000

CHINA
RenRen
Registered Users: 194,000,000
Monthly Active Users: 44,000,000

Weibo
Registered Users: 281,000,000
Monthly Users: 156,500,000

Qzone
Monthly Active Users: 645,100,000
QQ IM Monthly Active Users: 829,300,000

WeChat
Monthly Active Users: 438,000,000


JAPAN
Mixi
Monthly Active Smartphone Users: 6,950,000

Publishing is Not Dying

 
“The reason why many publishing businesses continue to make money is simple: They’re selling a product that people want and need. As long as people want to be informed, entertained, and inspired, there will be profitable opportunities in publishing.”

– Greg Satell, “Publishing Is Not Dying,” Harvard Business Review

Advertising
Advertising
Advertising Trends

 


Amazon Prepares Online Advertising Program

“Amazon.com Inc. is gearing up to … challenge Google Inc.’s dominance of the online advertising market, developing its own software for placing ads online that could leverage its knowledge of millions of Web shoppers.”
Source: Wall Street Journal

PNCONNECT INSIGHT
With Amazon’s wealth of information on customer buying habits, it makes perfect sense that they would expand their revenue-generating capabilities through advertising offerings. For brands with an e-commerce branch, advertising with Amazon could mean even more effective targeting and, in turn, an increase in conversions or purchases.




 
 
 


Facebook Targets Ads Based on
Cell Signal Strength

“Advertisers can now target their Facebook ads based on how strong someone’s phone signal is when they visit the social network. That means advertisers can limit data-heavy ads like video to people on strong 4G connections and run light-bandwidth text ads for those on 2G connections.”
Source: AdAge

PNCONNECT INSIGHT
Facebook’s latest targeting capability will provide U.S. advertisers additional confidence that their rich video and other data-heavy ad formats are reaching audiences. Additionally, this move enables brands that want to use Facebook ads to reach emerging markets to have greater access to audience segments and to prevent wasting budget on groups with weaker cell reception and feature phones that can’t accommodate heavy data ad formats.

Report: Snapchat to Get Ads, News This Fall

“Snapchat is planning to broaden its offerings … with ads, TV and movie clips and news articles, according to a report. The popular app … is in talks with advertisers and media companies about a service called Snapchat Discovery that would display such content, according to The Wall Street Journal.”
Source: Mashable

PNCONNECT INSIGHT
Millennials continue to be a highly sought-after audience group for a number of different reasons, most importantly their growing purchasing power.Snapchat’s concentration among the under-25 user base is highly appealing for brands. However, even with these rumors of additional advertising opportunities, vital issues of scale, longevity and measured results still need to be addressed for the app to be a viable marketing channel.


 
 

Noteworthy News

 


 
 
 
Twitter Is Mucking with Timelines

“A recent addition to Twitter’s ‘What’s A Twitter Timeline?’ page explains to users that people may start to see ‘popular’ or ‘relevant’ links appearing in their timeline, a space originally reserved for tweets and retweets from the people you’ve chosen to follow.”
Source: ReadWrite

PNCONNECT INSIGHT
Twitter continues to try to grow its user base by adopting features that make it work more like Facebook, but this move isn’t a sure thing. Twitter may hope that potential converts from Facebook will expect and appreciate automated curation of interesting content. However, many power users consider Twitter’s unfiltered feed one of its biggest advantages. Although this incremental change adds to the stream rather than taking away from it, some are concerned it’s just the first step towards an overarching algorithm.





 
 
Vine Updates to Allow Uploaded Video

“Vine has been updated today to allow users to upload videos onto the platform. The move should entice traditional creatives and digital shops, which, like consumers, had been limited to shooting their six-second spots on the mobile app.”
Source: AdWeek

PNCONNECT INSIGHT
The ability to import video from outside the app dramatically expands the creative possibilities for Vine. With videos that can be created elsewhere, there’s no limit to the tricks and Hollywood magic creators can employ. Between this and the new “loops” metric, the network has become much more brand-friendly. Now more than ever, it’s important to think of Vine as a medium for clever, engaging, narrative use, rather than just capturing or recording what’s in front of you.

The White House Creates a Digital SWAT Team

“On Monday, the White House announced a new organization designed to help spruce up government websites and (it hopes) prevent another HealthCare.gov debacle. … The goal is to amplify the team’s influence by setting standards, introducing a culture of technological accountability, and figuring out ‘common technology patterns’ that can be replicated across agencies, like single-sign-on for federal Web sites.”
Source: ReadWrite

PNCONNECT INSIGHT
The newly formed U.S. Digital Service will consult with federal agencies to streamline and polish content and structure, allow multiple agencies to benefit from solutions to common needs, and take advantage of central investment in shared components. This is a model that some large enterprises are adopting as well, both in their approaches to digital development and in their social media and content practices.


 


 


Motorola Botches Moto 360 Giveaway on Yo

“Lots of people … are reporting that they received notices congratulating them on winning a Moto 360 smartwatch moments ago, only to be told that all the watches were gone once they tried to redeem the prize by entering an email address.”
Source: The Verge

PNCONNECT INSIGHT
Contests are always sensitive territory, both legally and in terms of customer service. They also place higher demands on a platform’s feature set than normal publishing use. Motorola’s intentions were to pioneer a new use for a hot social platform, but clearly the brand should have done more planning and battle-testing beforehand to ensure its plan was glitch-proof. Make sure you thoroughly consider and test usability, user experience, and logistics for any high-touch activation.

 
 

“We’ve … observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we’ve made the difficult decision to stop showing authorship in search results.”

– Google Webmaster Trends Analyst John Mueller

 
 
 
 


Feature

Social Media Management
Tools, Revisited

Two years ago, PNConnect compiled a scorecard comparing the major social media management tools. Since then, a lot has changed. Platforms have been born and consolidated, a few have gone off into the proverbial sunset, and the PNConnect toolset has evolved. Here’s where many of the key players stand today.


Player:

What stayed the same: Adobe is still a mega player in the game, dominating the space with its complex suite of options that meets the needs of most brands.

What changed: Adobe has incorporated the Context Optional suite of social media publishing and measurement tools under the Adobe Social name. Adobe has also changed the name of another acquisition, Efficient Frontier, to Adobe AdLens, and AdLens has expanded its services to include Facebook and LinkedIn.

What’s next? Adobe Media Optimizer and Adobe Social are part of the Adobe Marketing Cloud package. The package also includes Omniture, Adobe’s analytics dashboard, which Adobe is gradually renaming to Adobe Analytics.

Bottom line: Adobe has evolved into a nearly full-service package with a wide array of options for social media teams. Whether a brand has a narrow focus on publishing or a broader scope including media buying and in-depth analytics, Adobe can fill that need.



 

Players:


and

What stayed the same: Almost everything.

What changed: Salesforce, which already possessed social media monitoring and Facebook advertising tools, acquired ExactTarget, whose offerings included emailing marketing and social media publishing and analytics tools. The combined might of these platforms is known as Salesforce ExactTarget Marketing Cloud, which offers both sets of tools in a more integrated fashion. Regrettably, over the summer Salesforce has sunset SocialEngage, a PNConnect favorite for publishing, scheduling, and managing feedback and engagement. Many of our clients have moved to SproutSocial, described below.

What’s next? Salesforce’s future relies on its ability to set itself apart from the competition. The company needs to showcase its development roadmap to demonstrate that the platform will continue to offer unique and high-value services.

Bottom line: Salesforce is growing and stretching itself, trying to get to the point where it is truly an integrated suite. With the incorporation of the ExactTarget platform in August 2014, Salesforce began the process of expanding its original suite to offer acquired services.



 

Player:

What stayed the same: Oracle is still a well-known mega-tool for bigger brands. Like Adobe, Oracle offers an especially extensive set of tools encompassing social media monitoring and publishing, in-depth analytics, influencer identification and more.

What changed: Oracle has acquired Vitrue (a publishing tool), Involver (a publishing and monitoring tool) and Right Now (a CRM tool), rebranding each as part of its Social Relationship Management Platform.

What’s next? Oracle’s offerings are so numerous and varied that it almost seems to have taken on too much. The company needs to show that it can be nimble and offer smaller services in addition to their vast packages.

Bottom line: We’re still waiting to see how adaptable this platform can be.



 

The

NEW KIDS

on the

BLOCK
TweetReach has expanded from a Twitter-centric hashtag tracker and now includes Tumblr and Instagram, two platforms lacking for third-party measurement tools. Clients can purchase trackers in batches of 10. Currently the platform is for reporting only, with no publishing capabilities.

Spredfast, SproutSocial, and Shoutlet offer varying degrees of the same services and serve roughly the same markets, depending on client budgets and niche needs:

Spredfast offers tools for social media publishing, editorial calendars, monitoring and analytics. However, it’s unable to incorporate blog traffic data from Google Analytics or other sources. Spredfast is priced on a contract basis, with the price varying based on the volume of followers. Licenses for each user seat are also purchased individually.

SproutSocial’s tools cover social media publishing, engagement, monitoring and analytics, but overall it’s less robust than Spredfast or Shoutlet. As a result, it’s the cheapest of the three, priced according to the number of licenses purchased for individual user seats.

Shoutlet includes tools for social media publishing, editorial calendars, conversation measurement and engagement, and analytics, plus a CRM database to collect data points for end users. It’s also able to incorporate data from other platforms like Google Analytics, so you can get a global view of your program in one place. Pricing is contract-based, varying according to the number of followers and the number of user licenses needed.

On Workflow:
Shelley Noeldechen

Finding Inspiration Everywhere

In our continuing “On Workflow” series, we hear how Connectors and clients tackle their day and get things done. For this edition, we talk to Shelley Noeldechen, Senior Art Director, about her strategies for efficiency and sources of creative inspiration.


 


Tell us about your desk setup.

I work on a Mac and have a large monitor with my laptop for a two-screen setup. Large screens are a must for creative projects.

The items on my desk focus on three themes:

shelly-desk

The love in my life: Wedding photo, Eva and Wall-E, and LionHeart. Love keeps me strong and I’m a big kid at heart, so these are things that inspire me to be kind and brave and follow my heart.

Inspiration: Ron Burgundy is a daily reminder to always look at the world differently and have great hair.

Engagement: Google has truly inspirational seminars. They’re always thinking ahead of trends and it’s great to get exposure to that kind of thinking whenever possible. Thor is there just for fun.


What do you listen to while
you work?

iHeartRadio all the way. No commercials, great mix, guest DJs. I love it. Music helps me get into a specific mood that enhances design sense and helps me really feel a project as it comes to life. Different sounds for different types of projects, but my mainstays are:

  • Lorde, Train, Florence and the Machine, and Marina & the Diamonds for upbeat music when I’m feeling energetic and working on projects with edgy designs or a comedic approach – which is often, given that our main clients are government. (You’d be surprised how often they’re willing to have fun.)
  • The Cranberries, Imagine Dragons, The Lumineers, and The Fray for more laid back or inspirational projects.
  • Pearl Jam for a pick-me-up when I’m down or tired. Eddie’s voice just takes me to a special place!

Tell us about your creative process.

First, there’s just no substitute for being included right from the start. Whether that’s in the insights session, or when the discussions around campaign media and channels are getting started, being able to be part of the team from the start helps creative get in on the ground floor, understand the content and strategy on a deeper level and really get into the audience’s mindset.

I also love to brainstorm with others: creative, strategy and account. Having minds that think in different ways present is always helpful. When you get a good group going, ideas start bouncing around and informing each other’s thoughts, and you can get really great thinking in those sessions.

I’d also say never settle for what comes to mind first. Always try to work it from a few different angles to see what you can come up with. The first idea is probably something someone else would go right to, and the goal is to find a differentiating, unique approach that the campaign can own. Rarely is that an easy thing to hit upon on the first try.​


What do you always do at the beginning of a new project?

Try to forget everything I’ve just learned/been briefed on and open my mind to new possibilities.


 
How do you keep up with news in
your industry?

I have a few newsletters that bring me highlights – Digiday, FastCompany, Smart Brief. I also visit fun sites and blogs that inspire – thisiscolossal.com, FastCo Design, LogoLounge. My commute is long so I use the time on the train to look at stuff other people are doing. I love when peers share finds on Facebook or email, and I love commuting into Union Station because there is always a big campaign running and it’s great to see how the advertising is using/taking over the space.

  • Advertising in D.C.’s Union Station

  • Advertising in D.C.’s Union Station

  • Advertising in D.C.’s Union Station

  • Advertising in D.C.’s Union Station

SavedYouAClick

 

 

 

 


 

 

“If I can disrupt your content distribution strategy from my iPhone, then maybe something is wrong with your content distribution strategy.”

Jake Beckman, on complaints that his @SavedYouAClick tweet spoiled Vox’s story on Tony Soprano’s fate



PN Case Study

Bringing Great Content
to the Table

The Iglo Group, Europe’s leading brand of frozen food, asked PN’s German office F&H Porter Novelli for help starting productive online conversations with new target customers. Traditionally, the company’s primary customers have been families and couples ages 28-45. However, the industry has recently witnessed broad changes in customer behavior, inspiring Iglo to evolve its communications strategy and expand to new customer segments. Fewer parents are planning large family grocery trips in advance; now, customers visit the grocery store more frequently and make purchase decisions in a matter of seconds. In the face of these changes, Iglo decided to adjust its messaging and target a broader customer base, including single adults, students, and household providers other than the mother.

Market research verified that the best place to reach these groups was online, on blogs, Twitter, Facebook and Instagram. The team sought to help Iglo engage with these audiences on topics that matter to them, using a series of hashtags Iglo selected as conversational focal points. The hashtags spanned several topics, including #CandleLightDinner (for which certain Iglo products would be appropriate) and #DamalsWieHeute (“back then like today,” a reflection on the company’s longstanding reputation for high quality).

With each hashtag, the team told a story and started a conversation. Posts using #DamalsWieHeute reached 1.5 million users by inviting people to share pictures of what made them feel nostalgic via Instagram, Twitter or Facebook. To capitalize on the expanded reach, the team created microsites for each of the hashtags with food-related, product-focused content. Linking to these microsites in hashtag conversations increased traffic and directed followers to more information. For example, the #DamalsWieHeute site recommended songs for a nostalgic mood, and the #CandleLightDinner site shared decoration tips for date night.

In addition, the team created a real-time “hashtag wall” that combined all of Iglo’s hashtag streams, driving additional site traffic and reinforceing the brand’s connection to each of the hashtags. Users are able to scroll through the wall and see their own contributions automatically appear, while the left-hand column is reserved for selected Iglo content.

Together, these initiatives increased traffic to Iglo’s sites by 800%, with an especially large proportion of the growth arriving via the hashtag-centric microsites. Traffic to the recipes and products sections of the site increased by 500%, and average time on site grew to an impressive 90 seconds. More than 60,000 participants joined the hashtag conversations on various platforms, reaching a total of 6.2 million users.

PNCONNECT INSIGHT
Before joining conversations around existing hashtags, it’s essential to research the full context of the hashtag. For example, some Twitter users posting with the hashtag #girlsnightout were sensitive to the prospect of a brand intruding on a personal conversation.

Giving attention to so many hashtags at once was also a challenge. Generally, it’s better to focus on just one or two hashtags per campaign, so that the efforts of the brand and its influencers can be more concentrated.

Vivid hashtags that created a picture in users’ minds proved the most successful. An evocative hashtag automatically causes the reader to associate an image or memory with it, transforming the hashtag from an unfamiliar phrase to the beginning of a personal story.


Event Recap

FPRA Annual Conference

In August, the Florida Public Relations Association (FPRA) held its 76th annual conference in Orlando. Over four days, PR professionals from all over the state met to network and hone their craft under the conference theme of “The Road Best Traveled,” a concept that represented industry best practices and quality counsel on the future of the field. PNConnectors Josh Hallett, Beca Mueller, Heather Brinckerhoff and Whitney Gonzalez attended the conference and brought back some highlights.







Making the Best of Facebook Marketing

Nate Long, strategic marketing consultant and owner of Nate Long Marketing, delivered a talk on making brand Facebook efforts worthwhile now that algorithm changes have dramatically cut into Page reach. Now more than ever, businesses on Facebook must put in a concentrated effort to ensure that the platform pays off for them. Long advised that mobile offers the best return on investment for brands on Facebook and shared a reminder that before paying for greater reach, brands need to determine concrete goals for customer action — e.g. clicks, feedback or purchases. Read more details from the session here.



 
 
 
 
 
The Power of Loyal Employees

Sarah Robinson, business strategist and author of Fierce Loyalty, led a session on the value of businesses fostering devoted internal communities among their employees. She noted that every employee is an ad for their company. They’re having conversations about the company at coffee shops, networking events, etc., so brands should devote effort to ensuring that what they’re saying is positive.

Robinson identified three compelling employee needs: belonging, recognition, and safety. Unhappy employees with unmet needs will find each other, and if a company doesn’t create a community for them, they will make their own. Conversely, when employees are happy at work, they’re also more productive. That’s the ROI of loyal internal communities. More session notes are available here.



 
 


Changing Consumer Habits

ExactTarget’s Principal of Marketing Research & Education, Joel Book, led a session entitled “Marketing to the Power of One,” focusing on recent major shifts in digital marketing. To illustrate his point, Book provided several fascinating data points on consumer behavior. Today, the average shopper uses 10.4 sources of information to make a purchase decision; in 2010, that number was 5.3. Additionally, smartphone users are nearly as numerous as television viewers — 5.2 smartphone users vs. 5.5 television viewers. And finally, 41% of consumers use their mobile devices while they are watching television. All of these statistics serve as indicators that marketing and PR have become a 24/7 job, with consumers expecting engagement and service available at all times, online and offline. You can find more information from the session here.

Insights

Five Smart Editorial Tactics To Stretch Your Newsroom

When analyzing brand publishing programs, conversation revolves around creation (i.e. making original content) and curation (i.e. collecting and presenting a smart point of view on third-party content). But an entirely different skill set is just as important for a well-functioning and healthy brand channel: smart optimization of the program’s stock of content to stretch the editorial pipeline as far as is useful for the audience. Once you have developed the processes and resources for continually producing high-quality content, it only makes sense to find every way you can to get the most value out of that content.

Additionally, whether a program has a high or low content volume, by the nature of publishing mechanics and attention there’s a good chance the target audience isn’t always seeing the content that’s meant for them. It’s smart to create multiple opportunities for exposure to the same top-tier content. Editors at traditional publications have been honing this set of practices for years, and they’re a logical fit for online brand channels as well. The list below gathers tips from PNConnect’s experience publishing alongside brands and companies large and small, with a particular focus on blog publishing.


Recaps or Compilations

On a blog, e-mail newsletter, or owned longer-form channel, smart programs create at least two opportunities for exposure to a story: its original appearance and a recall in a list of “stories you may have missed.” Depending on program volume, this could be a weekly or monthly recap simply listing out URLs and one-sentence summaries of what the channel has covered. This could also be grouped by topic or content type.

This recap requires very little hands-on time, just the time it takes to grab summaries and perhaps key images from the previous content and then code everything up.

LinkedIn’s program makes use of this tactic with its monthly recap of content shared on its Economic Graph showcase page.





Looking Back

For a major story arc that has unfolded over a number of months, it makes sense to create a new meta-post — whether via a compilation platform like Storify or as a fairly straightforward article — that recaps the key stories and pulls out specific highlights from all of the material that has been published to date on that topic. A meta-post not only surfaces the earlier posts for readers who missed them, it gives regular readers a new perspective on the story as a whole.

This approach can work as a recurring post type, as well. The Disney Parks Blog regularly shares “Take 5″ posts, which gather up five posts on a related topic. For example, near the end of the holiday season, the blog reviewed previous posts that shared photos of holiday décor.

POV Extensions

Blog authors themselves may be an area of interest for the audience, beyond the content they directly create for the channel. This is another area for opportunistic content creation. For example: what third-party stories is the author reading that may not appear in a blog post but are still interesting? For an upcoming conference, which panels and sessions are on the author’s “must-see” list? What podcasts should the audience follow if they want to get the same level of analysis the author has access to?

The PlayStation Blog team used this approach in compiling links to “What We’re Reading” each week.






Newsjacking

When following current events, keep past content in mind so you can spot organic opportunities to resurface posts. On these occasions, a brief follow-up post — on your hub blog, social channels, or both — with a link back to the original content will suffice. Always keep the bounds of good taste and your audience’s best interests in mind.

One example: During the lead-up to Kate Middleton and Prince William’s wedding, the Disney Parks Blog shared a peek at another royal wedding dress – Ariel’s, on an attraction that was then under construction.


Turning Highlights Into
Short-form Content

Past posts that are particularly dense with information or have especially valuable one-off insights can be re-shared in smaller chunks. For instance, you can turn an intriguing quote into a graphic to be shared on social networks, with a link back to the original post. LinkedIn took this approach to share a particularly compelling quote from a longer interview with United Nations Secretary General Ban Ki-moon.





Even the most robust publishing program would have ideas for what to do with a sudden influx of resources. But a program rarely receives new resources “just because.” So how can programs find other ways to expand and grow? One way is to be as efficient and economical as they can with the material they create. Developing these “base hit” repeatable story types frees up internal resources to develop even more original “home run” type stories. This can have an effect similar to suddenly having more staff-hours to work with, and also serves the needs of readers in the process.

About PNCONNECT



PNConnect is the global digital services offering from Porter Novelli. Our global team spans 60 countries and brings the combined digital resources of our social media marketing, creative production, paid promotions and web development capabilities together for one purpose — to help our clients share their story with the world.

For more information about our team and approach, or to learn how we can help your organization with digital strategy, development and measurement, please visit the PNConnect site.


 

Thank You

 

Many thanks to our September contributors.

Beca Mueller in Winter Haven, Florida, wrote this month’s Feature about social media management tools, and Mary Gaulke in Sarasota contributed this month’s Insights on maximizing content. Mark Avera in Atlanta and Mary Gaulke contributed stories and insights for the Social Networking Stats and Noteworthy News sections. Amanda Wu provided the latest stats, and Shelley Noeldechen in Washington, D.C., took the On Workflow hot seat. Allison Brill in Washington, D.C., shared updates and insights on Advertising Trends. Fabian Schütze in Munich created our Iglo case study, and Josh Hallett, Beca Mueller, Heather Brinckerhoff and Whitney Gonzalez submitted the FPRA Conference event recap.

Josh Hallett in Winter Haven provided the cover and welcome message photos. Tyle_r uploaded the printing press photo to Flickr, Kate Hiscock uploaded the Case Study background, and Axel Taferner uploaded the Tony Soprano graffiti photo, some rights reserved. Some backgrounds courtesy of subtlepatterns.com.

Thanks to Jennifer Laker, Nik Wilets, Peter Schiebel, and Sean O’Shaughnessy from the Platforms team for providing design and development support, and to Josh Hallett, Mary Gaulke, Dave Coustan, Lauren Sandelin, and Tom Harris for editorial oversight and proofing.

Drop Us a Line

We’re eager to hear your thoughts on this edition and your suggestions for future issues.

Appendix
Appendix

 

Top iOS Apps

iPhone Top Paid

Sleep Cycle Alarm Clock – Health & Fitness
Afterlight – Photo & Video
Minecraft Pocket Edition – Games
Heads Up! – Games
Buddyman – Games
Videoshop – Photo & Video
A Dark Room – Games
NFL Fantasy Football Cheat Sheet & Draft Kit 2014 – Sports
Footballguys Fantasy Football Draft Dominator 2014 – Sports
TurboScan – Business

iPhone Top Free

Facebook Messenger – Social Networking
FaceQ – Entertainment
Hyperlapse from Instagram – Photo & Video
Swing Copters – Games
Remind: Safe Classroom Communication – Education
Cheating Tom – Games
Make Them Fall – Games
Star Wars: Commander – Games
Instagram – Photo & Video
Free Music Download – Music
iPad Top Paid

Notability – Productivity
Minecraft Pocket Edition – Games
Sheriff Callie’s Tales of the Wild West – Entertainment
NFL Fantasy Football Cheat Sheet & Draft Kit 2014 – Sports
Footballguys Fantasy Football Draft Dominator 2014 – Sports
RotoWire Fantasy Football Draft Kit 2014 – Sports
PAW Patrol Rescue Run HD – Education
Jake’s Treasure Trek – Entertainment
GoodReader 4 – Productivity
Castle of Illusion Starring Mickey Mouse – Games

iPad Top Free

Star Wars: Commander – Games
Microsoft Word for iPad – Productivity
FaceQ HD – Entertainment
Google Docs – Productivity
Google Drive – Productivity
Cheat Tom – Games
YouTube – Photo & Video
iBooks – Books
Calculator for iPad Free – Utilities
Chrome – Utilities

Top Android and Windows Apps

Android Top Paid

Minecraft Pocket Edition – Games, Arcade
Card Wars – Adventure Time – Games, Card
Scribblenauts Remix – Games, Puzzle
Poweramp Full Version – Music & Audio
Nova Launcher Prime – Personalization
FoxFi Key – Communication
Plants vs. Zombies – Games, Casual
Bloons TD 5 – Games, Strategy
Terraria – Games, Adventure
Hitman GO – Games, Puzzle

Android Top Free

Facebook Messenger – Communication
Facebook – Social
Pandora – Music & Audio
Instagram – Social
Super-Bright LED Flashlight – Productivity
Snapchat – Social
Netflix – Entertainment
Skype – Communication
WhatsApp Messenger – Communication
Twitter – Social
Windows Top Paid

ProShot – Photo
8.1 HD Tiles – Tools & Productivity
Metrotube – Music & Video
Translator With Speech – Travel & Navigation, Language
Status Tiles – Tools & Productivity
Movie Maker 8.1 – Photo
Sketch Camera – Photo
MoliPlayer Pro – Music & Video
Folders Pro – Tools & Productivity
TVShow Plus – Music & Video
Windows Top Free

Messenger – Social
Facebook – Social
Skype – Social
Pandora – Music & Video
Instagram BETA – Photo
YouTube HD – Music & Video
Adobe Reader – Tools & Productivity
WhatsApp – Social
Music+ – Music & Video
Kik Messenger – Social