How Wikipedia Works
Wikipedia is maintained almost entirely by volunteer editors. Its community monitors itself; if someone makes an edit that damages an article, another user can undo it. Every edit is archived, so user actions can be traced. Each article and user profile has an accompanying “Talk” page where users can discuss the content and any conflicts that arise.
Wikipedia forbids users with a conflict of interest from editing pages. Breaking this rule can result in a huge publicity black eye and a user ban. Instead, brand representatives are able to act in an advisory capacity to support Wikipedia’s goal of providing neutral and relevant information. PNConnect has extensive experience working with Wikipedia on behalf of brands and shaping the culture of cooperation between companies and Wikipedia.
When should a brand get involved on Wikipedia?
A brand’s Wikipedia page should be accurate, well-written and reasonably up-to-date, providing all the information about the brand that’s both relevant and notable. This is important for reputation management and search visibility. A brand’s Wikipedia page is almost always one of the first search results for its name. The better a page reflects the facts, the better it will inform visitors and create a positive and accurate brand association.
Wikipedia features prominently in brand